The Bing Ads team is excited to present this must read for marketers of education services, continuing education programs and higher education institutions.
Insights: How word choice can make or break pay-per-click search ads for education advertisers. How keywords differ depending if the search takes place on a PC, tablet or mobile device.
In this series, the Bing Ads team breaks down how keywords are different across devices and scenarios for advertisers in the education vertical to better help inform your approach to a Pay-Per-Click ad campaign.
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