Summer is a hot time for car shopping, and auto buyers go online for every stage of the purchasing journey. In fact, consumers planning to buy a car are more likely to be influenced by digital marketing than by any other shopper. They'll spend plenty, too — as much as $6.15 billion, up 18 percent from 2013. And, while summer is the key buying season for automobiles, you can expect another sales spike during Super Bowl. Find out more in the latest Bing Ads autos insights presentation.
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