Advertiser Opportunities Meet Consumer Search Evolution

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Jason Dailey's (@jasonrdailey), Senior Director Search Evangelist, presentation at SMX East.

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Advertiser Opportunities Meet Consumer Search Evolution

  1. 1. Microsoft Confidential Advertiser Opportunities Meet Consumer Search Evolution Jason Dailey Senior Director Search Evangelist @jasonrdailey
  2. 2. CONTEXT
  3. 3. Microsoft Confidential Today’s Discussion Bing visual refresh Evolution of search Advertiser opportunities
  4. 4. Microsoft Confidential 5
  5. 5. Microsoft Confidential 6
  6. 6. Microsoft Confidential Connect with searchers you can’t reach elsewhere UNITEDSTATES U.S. only reached with search ads through Bing Ads.2 1. The Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in the U.S. 2. comScore Explicit Core Search (custom), June 2013. Unique Searchers Unique searchers on the Yahoo! Bing Network. Yahoo! Bing Network unique searchers that don’t use Google.
  7. 7. Microsoft Confidential
  8. 8. Microsoft Confidential Our exclusive searchers also spend more UNITEDSTATES 18% 0 20 40 60 80 100 120 140 160 YAHOO! BING NETWORK EXCLUSIVE GOOGLE AVERAGE INTERNET 1. The Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in the U.S. 2. comScore Explicit Core Search (custom), June 2013. comScore Core Search (custom), June 2013.
  9. 9. Microsoft Confidential Today’s Discussion Bing visual refresh Evolution of search Advertiser opportunities
  10. 10. Microsoft Confidential Millions of users looking for information One billion use office 30 million subscribers 60 million console sales 700 million registered users 100 million copies sold 5.6 billion searches per month
  11. 11. Microsoft Confidential Microsoft Confidential Bing is evolving beyond the PC browser to device integrated search
  12. 12. Microsoft Confidential 1
  13. 13. Microsoft Confidential Bing integration into Office
  14. 14. Microsoft Confidential
  15. 15. Microsoft Confidential
  16. 16. Microsoft Confidential Smart Search in Windows 8.1 (Search Charm)
  17. 17. Microsoft Confidential A single search to find information wherever it exists Web Device Apps Cloud
  18. 18. Microsoft Confidential Windows 8.1 Smart Search Hero Experiences
  19. 19. Microsoft Confidential Windows 8.1 Smart Search Hero Experiences
  20. 20. Microsoft Confidential
  21. 21. Microsoft Confidential Today’s Discussion Bing visual refresh Evolution of search Advertiser opportunities
  22. 22. Microsoft Confidential Bing Ads Express
  23. 23. Microsoft Confidential How does it work? Quick Spend a few minutes telling us about your business. Easy Let us manage your ads to reach the most customers. Affordable Pay only after someone clicks your ad.
  24. 24. Microsoft Confidential Connect with your customers across mobile, tablet, or PC. Get more results for your advertising spend. Drive in-store visits and phone calls. What are the benefits? Control what your customers see when they find you online.
  25. 25. Microsoft Confidential
  26. 26. Microsoft Confidential Bing ads integrated in new Windows 8.1 search
  27. 27. Microsoft Confidential Windows 8.1 Smart Search: Integrated with Bing Ads Web previews provide useful information for consumers & branding benefits for advertisers o Web previews are auto-generated by Bing Ads from destination or display URL, and refreshed periodically o Plans for advertiser controls for web previews under discussion Same Ad Creatives as Bing Ads o Same ad title and ad copy as the search ad campaigns running across Yahoo Bing Network Bing Ads extensions supported & highly recommended o Bing Ads extensions are supported for search charm including site links at launch, and location extensions & call extensions 1-2 months after launch o Use of ad extensions improves ad experience & probability for ad selection
  28. 28. Microsoft Confidential Sign Up for Bing Ads Express Adopt Ad Extensions Improve Your Quality Score 1 2 3 Call to action for advertisers
  29. 29. Microsoft Confidential
  30. 30. Microsoft Confidential
  31. 31. Microsoft Confidential

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