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A digital marketer's guide for back-to-school

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Back-to-school shopping is big business. It’s the second largest retail sales season of the year resulting in $68 billion in 2015. This year’s sales are predicted to reach just over $70 billion. Most customers are shopping as early as June and then tapering gradually off until September time. Find out when, what and how people are shopping on Bing Network, about top performing ad copy and other opportunities for digital marketers to head to the top of the class.
For more retail industry insights, visit bingads.com/IndustryInsights

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A digital marketer's guide for back-to-school

  1. 1. National Retail Federation, Monthly Consumer Survey, July 2015.
  2. 2. eMarketer – Market Track, “Shopper Insight Survey: Back-to-School 2015,” Sept 9, 2015.
  3. 3. FatWallet.com polling, June 2015.
  4. 4. Source: National Retail Federation, Economy’s Impact on Back-to-School Plans. National Retail Federation, Economy’s Impact on Back-to-School Plans.
  5. 5. Source: National Retail Federation, Economy’s Impact on Back-to-School Plans. National Retail Federation, Economy’s Impact on Back-to-School Plans.
  6. 6. Mobile insights for back-to-school
  7. 7. http://www.emarketer.com/Article/How-Aware-Consumers-About-Their-Favorite-Fashion-Retail-Apps/1013619
  8. 8. Bing Network search trends
  9. 9. · · · · · · · · ·
  10. 10. · · · · · · · · ·
  11. 11. Learn how to import your campaigns
  12. 12. @bingads linkedIn.com/company/bing-ads facebook.com/bingads blog.bingads.com instagram.com/bingads slideshare.net/bingads youtube.com/bingadsGetting started

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