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Business 1B Presentation


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Business Resources and Market information

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Business 1B Presentation

  1. 1. Bill Easton-Reference and Instruction Librarian October 5, 2006 Industry, Market and Demographic Information Business 1B-Management Accounting Jon Mikkelsen
  2. 2. Library Hours: Monday – Thursday 8:00 am - 9:00 pm Friday 8:00 am – 2:00 pm Saturday Closed Sunday 1:00 pm – 5:00 pm
  3. 3. Library Cards <ul><li>Need a library card to log into computers at the library </li></ul><ul><li>To check out books and materials from the library </li></ul><ul><li>To access databases from any computer off campus </li></ul>
  4. 4. Boolean Operators (Combination Searching) <ul><li>Use Quotation Marks to keep multi-worded terms or phrases together. </li></ul><ul><li>For Example: “skin cancer”, “Monterey Peninsula College” </li></ul>
  5. 5. Use the word AND to link different search terms and to narrow your topic For Example: “skin cancer” AND treatment, surfing AND “shark attack” AND California Boolean Operators (Combination Searching)
  6. 6. Boolean Operators (Combination Searching) <ul><li>Use the word NOT when you want to exclude a term from your search. </li></ul><ul><li>For Example: Dolphins NOT football </li></ul>
  7. 7. Boolean Operators (Combination Searching) Use the word OR when you want to search either term For Example: “weapons of mass destruction” OR WMD, “death penalty” OR “capital punishment” AND Texas
  8. 8. Boolean Operators (Combination Searching) <ul><li>Use the asterisk * (or other symbol depending on the database) to truncate search terms or use as wildcards </li></ul><ul><li>For Example: </li></ul><ul><li>Surf* would find Surfs, Surfer, Surfing, </li></ul><ul><li>Surfboard etc… </li></ul><ul><li>Wom*n would find Woman, Women, </li></ul><ul><li>Womyn… </li></ul>
  9. 9. Accessing Library Databases from Off-Campus
  10. 10. Library Databases <ul><li>EBSCOHost : Business Source Premier </li></ul><ul><li>LexisNexis: Business </li></ul><ul><li>RAND California </li></ul>
  11. 11. United States Census Bureau Economic Census http://
  12. 12. http://
  13. 13. If you have any questions ask a librarian!!