Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tableau Lunch and Learn in SLC on 6-10-2014 (Bill Yetman and Adam Davis)

569 views

Published on

Short presentation on how Ancestry came to use Tableau for visualization of our data.

  • Be the first to comment

Tableau Lunch and Learn in SLC on 6-10-2014 (Bill Yetman and Adam Davis)

  1. 1. Data Driven: The Ancestry.com Journey to Self-Service Analytics Bill Yetman – VP Engineering Adam Davis – Data Visualization Team Lead Salt Lake City | 10 June, 2014 | 11:00 - 1:00PM MDT
  2. 2. Agenda I. Our Story II. Challenges & Solutions III. Successes IV. Future Opportunities
  3. 3. Our Story Tableau’s Role in the Ancestry Data Strategy 3
  4. 4. Traditional BI Tool Challenges ● Dashboarding Bottleneck ● Team of 3 ● Analysts wouldn’t use it ● Steep learning curve 4
  5. 5. The Search for a Self Service Tool ● Executive Challenge to become a Data Driven Org ● Needed to move quicker with discovering and sharing insights 5
  6. 6. Self Service Options Explored ● Microstrategy Visual Insight - Training - Workshops ● Microsoft BI POC - Power Pivot - Power View ● Tableau Evaluation - 2 Week - 30 Desktop users 6
  7. 7. Tableau Evaluation Findings ● 2 Weeks ● 120 Views created ● Excel users were quickest adopters ● Prizes Awarded ● Most Colorful 7
  8. 8. Challenges & Solutions Overcoming the challenges of a self service model 8
  9. 9. Adoption Explodes ● In 9 Months ● 100 Desktop Licenses ● CPU Server License (Access for Everyone) ● 820 Views ● 250 Workbooks ● Went from struggling with BI tool user adoption to everyone wants to use it. 9
  10. 10. How do you avoid the “Wild West” of reporting? 10
  11. 11. Approved Reports Portal 11
  12. 12. Successes Wins with Tableau 12
  13. 13. PR Mother’s Day Campaign ● Featured in news Articles ● Wall Street Journal ● Washington Post ● Time.com ● NY Daily News ● Featured as Viz of the Day on Tableau Public ● Bullet one or paragraph heading ● Paragraph 2 contains first bullet point - Paragraph 3 contains secondary bullet 13
  14. 14. PR Mother’s Day Campaign (cont.) 14
  15. 15. A/B Testing Team ● Self Service at work ● 40 requests to analytics for A/B test analysis in 2014 ● Received 3 to date ● Built a dashboard in 3 days w/ Tableau Desktop ● Bullet one or paragraph heading ● Paragraph 2 contains first bullet point - Paragraph 3 contains secondary bullet 15
  16. 16. Future Opportunities What’s Next 16
  17. 17. Vision for the Future ● Hadoop & Hive ● Data exploration ● Data Dictionary ● Additional departments in organization 17
  18. 18. Questions?
  19. 19. Thank you Bill Yetman, byetman@ancestry.com Adam Davis, adam.davis@ancestry.com

×