Businesses need a Social Media Strategy. Engaging communities can be terribly powerful and terribly scary at the same time. BloomThink outlines 3 aspects of community, 4 principles for engaging them and 5 steps to start in this how-to whitepaper. BloomThink can help you too. Reach out to @billycripe (twitter) http://bloomthink.com (web) or firstname.lastname@example.org (email) to learn more.