Website Silo Architecture

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Learn what a website silo is, its importance, and how to create a silo architecture, using a few native WordPress configuration settings and a free WP plugin

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Website Silo Architecture

  1. 1. Web Site Silo ArchitectureWeb Site Silo Architecture (High-level)(High-level) Brought to you byBrought to you by Bill DavisBill Davis http://Internet-Marketing-Muscle.comhttp://Internet-Marketing-Muscle.com
  2. 2. Origins of the SiloOrigins of the Silo Bill Davis http://internet-marketing-muscle.com
  3. 3. What Is a Silo?What Is a Silo? Silo, defined:Silo, defined: – GroupingGrouping related information into distinct sections within a web site – Like the chapters of a book – No(t much) overlapping content – Menus / User Interface (UI) lead prospect to more content around his initial search, giving her what she wants Bill Davis http://internet-marketing-muscle.com
  4. 4. What Does a Silo StructureWhat Does a Silo Structure Look Like?Look Like? Bill Davis http://internet-marketing-muscle.com
  5. 5. Silo ImportanceSilo Importance Primarily “Siloing” is done for SEOPrimarily “Siloing” is done for SEO Works best on new sitesWorks best on new sites Is great for user engagementIs great for user engagement – User experienceUser experience – Search engine ranking factorsSearch engine ranking factors Bounce rateBounce rate Time on siteTime on site Pages per visitPages per visit Bill Davis http://internet-marketing-muscle.com
  6. 6. Web Site Silo How-ToWeb Site Silo How-To Create a “home” pageCreate a “home” page – SettingsSettingsFront PageFront PageHomeHome Set your permalinksSet your permalinks – /%category%/%postname%//%category%/%postname%/ Create a MenuCreate a Menu – Check off “Automatically add new top-levelCheck off “Automatically add new top-level pages to this menu”pages to this menu” Remove WidgetsRemove Widgets Bill Davis http://internet-marketing-muscle.com
  7. 7. Web Site Silo How-ToWeb Site Silo How-To ContinuedContinued Get this plugin (WordPress)Get this plugin (WordPress) – It’s a lifesaver and does some cool stuffIt’s a lifesaver and does some cool stuff – http://www.siloblogbuilder.comhttp://www.siloblogbuilder.com// Place the appropriate widgetPlace the appropriate widget Start adding content (your pages andStart adding content (your pages and posts are pre-made with the plugin)posts are pre-made with the plugin) Bill Davis http://internet-marketing-muscle.com
  8. 8. Quick DemoQuick Demo Website Ranking Rule BookWebsite Ranking Rule Book – http://websiterankingrulebook.comhttp://websiterankingrulebook.com Bill Davis http://internet-marketing-muscle.com
  9. 9. ReferencesReferences http://http://www.bruceclay.com/seo/silo.htmwww.bruceclay.com/seo/silo.htm http://blazestudios.biz/heres-guide-setting-worhttp://blazestudios.biz/heres-guide-setting-wor // http://youtu.be/sJzJ-jVzwwg (config video)http://youtu.be/sJzJ-jVzwwg (config video) Bill Davis http://internet-marketing-muscle.com
  10. 10. For More InformationFor More Information Internet Marketing MuscleInternet Marketing Muscle – http://internet-marketing-muscle.comhttp://internet-marketing-muscle.com PhonePhone – (925) 605-5553(925) 605-5553 EmailEmail – bill.davis@internet-marketing-muscle.combill.davis@internet-marketing-muscle.com

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