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The State of SEO


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The State of SEO

  1. 1. The State of SEO by Bill Davis,
  2. 2. What Is Search? We find things online via search engines  Google  Bing  Yahoo  Ask Jeeves  HotBot  Infoseek  OtherBill Davis
  3. 3. And Then There Were…Two Google BingBill Davis
  4. 4. Who Is Winning & Recent Developments Why it matters The future of search What is going on right now?  Google algorithm updates and filters  Panda  Penguin  “New Bing”Bill Davis
  5. 5. What Is SEO? Search Engine Optimization (SEO):  The process of improving the visibility of a website or a web page in search engines "natural," or un-paid ("organic" or "algorithmic"), search results. Davis
  6. 6. Two Parts What is On-page SEO?  Factors on your website’s pages and posts  URL  Age of domain  Keyword Phrases (KWP)  Title  Headings  Other page elements  Bold, italics, color  Tags, Categories, Meta description (no longer used but still important)  Images (alt tags and geo-optimized)  Linking out to “authority sites”Bill Davis
  7. 7. Two Parts (continued) What is Off-page SEO?  Factors off your website’s pages and posts  Websites and pages linking back to your site’s home- and internal pages/posts  Relevancy  Quality  QuantityBill Davis
  8. 8. On-Page SEO On-page SEO  Demo an optimized post  Cheat Sheet (more later)Bill Davis
  9. 9. Off-Page SEO Backlink Campaigns—What to do now?  Diversify:  Relevancy  Quality  Quantity  Anchor text  “Follow” versus “no follow”  “Flavor” (i.e., in text, comments, forum profiles, articles, directories, etc.)Bill Davis
  10. 10. It’s Still About Content Google and Bing have stated that they want the best quality and most relevant results returned by their search engines What does this mean?  If somebody is looking for information, he searches and gets it  If somebody wants to buy a product, he searches and is directed to purchase pagesBill Davis
  11. 11. SEO Tools Push Button SEO   Single: $67  Multi: $97  Enterprise: $197 Cheat Sheet  A handy SEO guide  $7 todayBill Davis
  12. 12. More Information  Giant site full of SEO and other Internet Marketing knowledge  Receive individual coaching at a reduced monthly rate  One on one coaching calls and much moreBill Davis