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Pinterest Content Marketing       How-To GuideBrought to you by Bill Davis & Thomas Petty             PinMarketer.com
Pinterest Content Marketing               How-To Guide                  What Pinterest Is & How To Use It                 ...
Pinterest Overview• In this How-To Guide, we’re going to show  you how to use Pinterest• You will learn all about Pinteres...
What Is Pinterest?• It’s a “pinboard” (like a virtual cork board)• A combination of                  Pinboard + interestin...
What Is Pinterest? (continued)• It’s a place where people “pin up” information  they find across the ‘net• Picture-driven—...
Pinterest Features• Pin all your stuff in one place, online• Create multiple “boards” for various topics  (e.g., “cooking,...
Pinterest Features (continued)• You can follow the boards or the people that  create them• Easily re-pin content to your o...
Pinterest Features (continued)• Interact with other boards and people• Easily share across other social media sites like  ...
Sign up to Pinterest• By invitation only—you must get an invitation:     – Two ways:           • Go to pinterest.com and r...
Set Up Your Profile• Completely fill in your profile     –   Notifications     –   About     –   Website     –   Link to b...
Create Some Boards!• Just start creating boards     – Make some personal     – Make a few that are business-related     – ...
Start Pinning!• 3 ways:     – Surf the ‘net. When you find something cool, go to       Pinterest and “Add” it     – Instal...
“No Pitch” Pitch • Sign up for a FREE membership at     –   http://PinMarketer.com     –   10 how-to training videos (and...
Contact Us• Thomas Petty     – http://www.bayareasearchengineacademy.org     – http://twitter.com/bayareasea• Bill Davis  ...
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Pinterest content marketing - how-to guide

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Presentation about how to set up and use Pinterest

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Pinterest content marketing - how-to guide

  1. 1. Pinterest Content Marketing How-To GuideBrought to you by Bill Davis & Thomas Petty PinMarketer.com
  2. 2. Pinterest Content Marketing How-To Guide What Pinterest Is & How To Use It for the Digital MarketerPinMarketer.com Bill Davis & Thomas Petty
  3. 3. Pinterest Overview• In this How-To Guide, we’re going to show you how to use Pinterest• You will learn all about Pinterest: – What it is – Features – Signing up – Setting up your account – How to create boards & pinsPinMarketer.com Bill Davis & Thomas Petty
  4. 4. What Is Pinterest?• It’s a “pinboard” (like a virtual cork board)• A combination of Pinboard + interesting = PinterestPinMarketer.com Bill Davis & Thomas Petty
  5. 5. What Is Pinterest? (continued)• It’s a place where people “pin up” information they find across the ‘net• Picture-driven—no image, no pinning…(hold that thought)• Video works!PinMarketer.com Bill Davis & Thomas Petty
  6. 6. Pinterest Features• Pin all your stuff in one place, online• Create multiple “boards” for various topics (e.g., “cooking,” “art,” “photography,” etc.)• Move boards around (drag and drop)PinMarketer.com Bill Davis & Thomas Petty
  7. 7. Pinterest Features (continued)• You can follow the boards or the people that create them• Easily re-pin content to your own boardsPinMarketer.com Bill Davis & Thomas Petty
  8. 8. Pinterest Features (continued)• Interact with other boards and people• Easily share across other social media sites like Facebook and TwitterPinMarketer.com Bill Davis & Thomas Petty
  9. 9. Sign up to Pinterest• By invitation only—you must get an invitation: – Two ways: • Go to pinterest.com and request one • Get an invitation from a friend – They are not hard to come by and take only a day or two from Pinterest• You can login using Facebook or Twitter (so you have to have an account there)PinMarketer.com Bill Davis & Thomas Petty
  10. 10. Set Up Your Profile• Completely fill in your profile – Notifications – About – Website – Link to both Facebook & Twitter – VisibilityPinMarketer.com Bill Davis & Thomas Petty
  11. 11. Create Some Boards!• Just start creating boards – Make some personal – Make a few that are business-related – Make one that is solely about your business• Rules of thumb – 80/20 rule – Keyword rich username, boards, descriptions – Mix original pins, re-pins, likes, and commentsPinMarketer.com Bill Davis & Thomas Petty
  12. 12. Start Pinning!• 3 ways: – Surf the ‘net. When you find something cool, go to Pinterest and “Add” it – Install the “Pin it” bookmarklet (works in any browser) and simply navigate to a page you want to pin and click the bookmarklet. Go to Goodies (http://pinterest.com /about/goodies/). – Interact with other boards and pinners! • Re-pin their pins • Like them (2 kinds of “likes”) • Share them (2 kinds of “shares”) • Follow them (individual boards or people)PinMarketer.com Bill Davis & Thomas Petty
  13. 13. “No Pitch” Pitch • Sign up for a FREE membership at – http://PinMarketer.com – 10 how-to training videos (and counting) – Companion eBook – Mind Map• You DO have to opt-in to get the free membershipPinMarketer.com Bill Davis & Thomas Petty
  14. 14. Contact Us• Thomas Petty – http://www.bayareasearchengineacademy.org – http://twitter.com/bayareasea• Bill Davis – http://Internet-Marketing-Muscle.com – http://twitter.com/IMMusclePinMarketer.com Bill Davis & Thomas Petty

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