What is content circulation and how can you use it in your content marketing strategy?

1. Content Circulation
The 3rd Pillar of Content Marketing
Brought to you by
Bill Davis
Internet-Marketing-Muscle.com
Coaching-Academy.us

2. Content Circulation
What is it?
Should I do it?
If so, how?
Internet-Marketing-Muscle.com
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3. What is Content Circulation?
Definition
– Publishing your content around the ‘net,
whether original or curated, so that it is
discovered by humans and search engine bots
alike
– Same as “content syndication” or “content
promotion”
– The 3rd pillar of content marketing
Internet-Marketing-Muscle.com
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4. Should I Do It?
YES.
Promoting your awesome content, whether “original” or curated
Getting more “poles in the water” (you catch more fish that way)
Sending social signals to the search engines – they will come find
your original content
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5. How to Circulate Content
Step-by-Step
Create great content
Install WP Syndicator on your blog
Publish your post
Use HootSuite to syndicate, or circulate, your content out to social
media sites
Go to your published post and share it using your social media
sharing buttons
Internet-Marketing-Muscle.com
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6. How to Circulate Content
Step-by-Step
Send a notification to your email lists about your new post –
encourage sharing
Use Digi Traffic Generator to social bookmark your new post
Run a Press Release
Set up up a hybrid linkwheel/pyramid
Guest blog, link back to your post
Mention your new post on your personal Facebook page
Internet-Marketing-Muscle.com
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7. How to Circulate Content
Step-by-Step
Leverage your content by repurposing it (turn blog post into
presentation, video, audio, etc.)
Use Buffer and the HootSuite “Hootlet” bookmarklet to share your
own content as well as other relevant, quality content from
authorities in your field
Sign up for Paper.li and/or Scoop.it and USE it
Internet-Marketing-Muscle.com
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8. Content Circulation
Resources
WP Syndicator
HootSuite
Digi Traffic Generator
Twitter
Facebook
Other Sites
– Google+
– Tumblr
– YouTube
– LinkedIn
– Pinterest
– Paper.li
– Scoop.it Internet-Marketing-Muscle.com
Coaching-Academy.us

9. How to Reach Bill Davis
Internet Marketing Muscle
– http://internet-marketing-muscle.com
Coaching Academy
– http://coaching-academy.us
Twitter
– http://twitter.com/billspaced
Facebook
– http://facebook.com/billspaced
Internet-Marketing-Muscle.com
Coaching-Academy.us

10. How to Reach Bill Davis
Internet Marketing Muscle
– http://internet-marketing-muscle.com
Coaching Academy
– http://coaching-academy.us
Twitter
– http://twitter.com/billspaced
Facebook
– http://facebook.com/billspaced
Internet-Marketing-Muscle.com
Coaching-Academy.us