Nick Bogaty, Adobe

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Nick Bogaty, Adobe

  1. 1. The Future of Digital Rights Management for Electronic Books Nick Bogaty, Adobe Systems, Inc. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  2. 2. Adobe eBook Platform Authoring Content Protection Delivery PC/Mac Adobe Digital Editions • Free, consumer application to read & organize eBooks for PC & Mac Adobe InDesign Adobe Content CS5 Server 4 InDesign CS5 export Server software for content Adobe Reader Mobile SDK eReaders & • Professional authoring protection Smartphones tool with export to EPUB • Encrypt & manage rights for & PDF EPUB & PDF eBooks • PDF/EPUB support for 50+ • Transactions are monetized dedicated eReader device models © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  3. 3. The effects of licensable DRM Consumer Interoperable content across devices No juggling proprietary formats & applications Acquire content from bookseller of choice Publisher Monetize content with copy-protection Reduce production costs by using existing, standard file formats and licensable DRM Reduce one company lock-in/power to set negotiating terms Device manufacturer 1000s of compatible booksellers & libraries providing content © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  4. 4. Adobe eBook Channels & Devices Worldwide – Interoperable DRM  150+ Content Server 4 operators (blue)  1000s of channels/points of purchase  40+ device manufacturers (red)  50+ reading devices in market now © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  5. 5. The Future of DRM for Digital Publications  Will continue, no requirement for un-crackable  Social DRM options  DRM will not be a standalone business for Adobe digital publishing  DRM will be a component in a suite of distribution and syndication services offered in a platform  DRM/encryption should not be the basis for value added services and merchandising capabilities. Those should be standalone services not tied to encryption whenever possible. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  6. 6. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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