GETTING
TO
Crafting a
Compelling
Summary
of Your Value
Proposition
Bill Reichert ž Managing Director ž Garage Technology...
You	
  have	
  20	
  
seconds	
  .	
  .	
  .	
  
Or	
  go	
  home.	
  
To	
  be	
  
COMPELLING	
  !!	
  
”CoolCo	
  is	
  a	
  dynamic	
  startup	
  company	
  
that	
  has	
  developed	
  a	
  revoluBonary	
  
technology	
  th...
Huh	
  ??	
  
YOU	
  
When do you need to Wow?
	
  
	
  
Pitching	
  to	
  investors	
  
Talking	
  to	
  customers	
  
Schmoozing	
  at	
  even...
BE	
  CLEAR	
  
What	
  do	
  you	
  do?	
  
BE	
  CREDIBLE	
  	
  	
  
Can	
  we	
  believe	
  you?	
  
BE	
  COMPELLING	...
Model for crafting your WOW!
1
DESCRIPTION	
  
	
  
What	
  do	
  you	
  do	
  be[er	
  than	
  
anyone?	
  
Model for crafting your WOW!
2
BENEFIT	
  
	
  
What	
  compelling	
  benefit	
  do	
  you	
  
offer	
  to	
  whom?	
  
Model for crafting your WOW!
3
DIFFERENTIATION	
  
	
  
How	
  are	
  you	
  different?	
  
Model for crafting your WOW!
1 2
3
G E T T I N G 	
   T O 	
   W O W
A L T E R N A T I V E 	
   A P P R O A C H E S 	
  ALTERNATIVE	
  APPROACHES	
  
T e l l 	
   a 	
   S T O R Y 	
  
P a i n t 	
   a 	
   P I C T U R E 	
  
Imagine if . . .
Drop	
  a	
  really	
  big	
  name	
  
E N G A G I N G 	
   P R E S E N T A T I O N S 	
   T H A T 	
   T E L L 	
   S T O R I E S 	
   W I T H 	
   O U T C O M ...
For	
  quesBons,	
  comments,	
  or	
  slides	
  	
  	
  
	
  
reichert@garage.com	
  
	
  
@billreichert
R E S O U R C E ...
Getting to Wow!  How to nail your 20 second pitch
Getting to Wow!  How to nail your 20 second pitch
Getting to Wow!  How to nail your 20 second pitch
Getting to Wow!  How to nail your 20 second pitch
Getting to Wow!  How to nail your 20 second pitch
Getting to Wow!  How to nail your 20 second pitch
Getting to Wow!  How to nail your 20 second pitch
Getting to Wow!  How to nail your 20 second pitch
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Getting to Wow! How to nail your 20 second pitch

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When you are pitching, you only have 20 seconds to be compelling, or you might as well go home. You need to get to Wow! You need to tell your story concisely in a way that is clear, credible, and knocks their socks off. Here's how . . .

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  • Great and simple pattern i will use it for my next pitch be sure,I have a feeling : when you want to play baseball with major league VC's your are the pitcher ,not the hitter...it's not a good idea to throw a nice curve ball expecting strike one ! you better let them hit your best fastball out of your own Field of Dreams...
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Getting to Wow! How to nail your 20 second pitch

  1. 1. GETTING TO Crafting a Compelling Summary of Your Value Proposition Bill Reichert ž Managing Director ž Garage Technology Ventures  
  2. 2. You  have  20   seconds  .  .  .   Or  go  home.   To  be   COMPELLING  !!  
  3. 3. ”CoolCo  is  a  dynamic  startup  company   that  has  developed  a  revoluBonary   technology  that  is  going  to  disrupt  our   $56  billion  industry.    Our  team  has  over   45  years  of  combined  experience,  and   we  have  three  patents  pending.    We   project  that  our  curve-­‐jumping,   paradigm-­‐shiNing  soluBon  will  transform  .  .  .“  
  4. 4. Huh  ??  
  5. 5. YOU  
  6. 6. When do you need to Wow?     Pitching  to  investors   Talking  to  customers   Schmoozing  at  events   PosBng  updates   RecruiBng  employees   Looking  for  strategic  partners   Sending  out  emails   On  your  website   Leaving  voice  mails   Press  releases,  markeBng  materials   Team  training   ALL  THE  TIME!      
  7. 7. BE  CLEAR   What  do  you  do?   BE  CREDIBLE       Can  we  believe  you?   BE  COMPELLING     How  much  be[er  are  you?        
  8. 8. Model for crafting your WOW! 1 DESCRIPTION     What  do  you  do  be[er  than   anyone?  
  9. 9. Model for crafting your WOW! 2 BENEFIT     What  compelling  benefit  do  you   offer  to  whom?  
  10. 10. Model for crafting your WOW! 3 DIFFERENTIATION     How  are  you  different?  
  11. 11. Model for crafting your WOW! 1 2 3
  12. 12. G E T T I N G   T O   W O W A L T E R N A T I V E   A P P R O A C H E S  ALTERNATIVE  APPROACHES  
  13. 13. T e l l   a   S T O R Y   P a i n t   a   P I C T U R E   Imagine if . . .
  14. 14. Drop  a  really  big  name  
  15. 15. E N G A G I N G   P R E S E N T A T I O N S   T H A T   T E L L   S T O R I E S   W I T H   O U T C O M E S   P O W E R P O I N T       P R E Z I         F I L M         V I D E O       T R A N S M E D I A  
  16. 16. For  quesBons,  comments,  or  slides         reichert@garage.com     @billreichert R E S O U R C E S Garage website: http://www.garage.com “Art of the Start,” the classic book “Art of the Start,” the online course at SkillShare.com w w w . g a r a g e . c o m  

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