Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Data Center 3.0 Bill Petro 3.0
 
A brief history of the Data Center <ul><li>Data Center 1.0 </li></ul><ul><li>Data Center 2.0 </li></ul><ul><li>Data Center...
Q: Middle initial of James Kirk? <ul><li>A </li></ul><ul><li>R </li></ul><ul><li>T </li></ul><ul><li>S </li></ul>
Data Center 1.0:  Centralized <ul><li>Pros: </li></ul><ul><ul><li>Central </li></ul></ul><ul><ul><li>Secure </li></ul></ul...
Q: Spock’s computer rating? <ul><li>A1 </li></ul><ul><li>1A </li></ul><ul><li>A7 </li></ul><ul><li>M5 </li></ul>
Data Center 2.0:  Distributed <ul><li>Pros: </li></ul><ul><ul><li>Local data,  decentralized </li></ul></ul><ul><ul><li>Lo...
Data Center 2.0, Mark 2:  Networked <ul><li>Ethernet </li></ul><ul><li>Sonet </li></ul><ul><li>X.25 </li></ul><ul><li>Nove...
DC 2.0, Mark 3:  Networked Storage  <ul><li>DAS </li></ul><ul><li>SAN </li></ul><ul><li>NAS </li></ul><ul><li>CAS </li></u...
New Challenges:  Info Exponential Source: IDC White Paper, &quot;The Diverse and Exploding Digital Universe,&quot; Sponsor...
<ul><li>18 months: Worldwide information doubles </li></ul><ul><li>Deloitte “Cognitive Overload” </li></ul>
<ul><li>3.5 years: Corporate files double </li></ul><ul><li>Deloitte “Cognitive Overload” </li></ul>
<ul><li>35 million: emails sent daily </li></ul><ul><li>IM </li></ul><ul><li>SMS </li></ul><ul><li>Phone calls </li></ul>
Last year… <ul><li>Facebook surged 556% </li></ul><ul><li>51%: 35-44 year olds </li></ul><ul><li>70%: outside the U.S. </l...
Since last year… <ul><li>Twitter increased 1,400% </li></ul>
The Next Generation:  Millennials <ul><li>Positronic -> Multitronic communications: </li></ul><ul><li>Real-time </li></ul>...
Q: Prior captain of Enterprise? <ul><li>Zephram Cochran </li></ul><ul><li>Jonathan Archer </li></ul><ul><li>Robert April <...
<ul><li>Social Networks :: Consumers </li></ul><ul><li>Collaboration Networks :: Enterprises </li></ul>
The new Tricorder?
Q: Who was Spock’s Father? <ul><li>Surak </li></ul><ul><li>Sarek </li></ul><ul><li>Saavik </li></ul><ul><li>Sybok </li></ul>
Data Centers Under Increased Pressure Operational Limitations New Business Pressures Collaboration SLA Metrics Empowered U...
The New World Order and Your Business <ul><li>Web-based, collaborative, personalized  </li></ul><ul><li>‘ Flat World’ econ...
But the World of IT Needs to Adapt <ul><li>Silo’d IT resources, low utilization  </li></ul><ul><li>Lengthy deployments,  h...
<ul><li>Typical IT Utilization Rates </li></ul><ul><ul><li>- Servers: 5–15% </li></ul></ul><ul><ul><li>- Direct-attach sto...
Q: Sulu fences in which episode?… <ul><li>Amok Time </li></ul><ul><li>The Naked Time </li></ul><ul><li>A Matter of Time </...
Data Center 3.0 Virtually Re- Centralized
<ul><li>V </li></ul><ul><li>C </li></ul><ul><li>E </li></ul>
New Approach
<ul><li>Align Resources to Business Objectives </li></ul><ul><li>Simplified, Policy Based Provisioning </li></ul><ul><li>R...
<ul><li>Server Virtualization and Clustering </li></ul><ul><li>New Data Center Architecture </li></ul><ul><li>Server Conso...
<ul><li>Network-hosted services enhance scalability, availability and transparency </li></ul><ul><li>Improved data managem...
Q: In Swahili, Uhura means? <ul><li>Liberty </li></ul><ul><li>Freedom </li></ul><ul><li>Justice </li></ul><ul><li>Beauty <...
Virtualization to the Rescue Virtual Machines Hypervisor Virtual Servers Virtual Storage SAN NAS App App App App App App A...
COS: Cloud Optimized Storage
 
Q: Name of city in Clound Minders? <ul><li>Atmos </li></ul><ul><li>Aeros </li></ul><ul><li>Stratos </li></ul><ul><li>Petro...
vSphere
vSphere = World First Cloud OS Datacenter Infrastructure Linux Windows Future Future Future … Application vServices Infras...
Q: Starfleet Headquarters is in?… <ul><li>New York </li></ul><ul><li>Chicago </li></ul><ul><li>Los Angeles </li></ul><ul><...
Hint:
Trusted Control Reliable Secure Data  Center
Cloud Computing Dynamic Efficient On-demand Flexible Trusted Control Reliable Secure Data  Center
Virtualized  Data Center Security Cloud Computing External  Cloud Internal  Cloud Dynamic Efficient On-demand Flexible Tru...
Virtualized  Data Center Cloud Computing Private Cloud Information and Network External  Cloud Internal  Cloud Security Vi...
Virtualized  Data Center Cloud Computing Private Cloud Information and Network External  Cloud Internal  Cloud Virtual  Ap...
Where’s my VM?
Q: What  class  is Enterprise TOS? <ul><li>Constitution </li></ul><ul><li>Excelsior </li></ul><ul><li>Ambassador </li></ul...
The Journey Has Begun now virtualized datacenter virtualized desktops  efficiency all data center and desktop applications...
Virtualize More, Faster Business Value Strategic Virtualization Time Expand Standardize Tactical Virtualization Explore <u...
Incremental Approach to Virtualized DC Infrastructure Agility Time Consolidation Improved Utilization, Efficiency Virtuali...
 
 
More: billpetro.com infox.billpetro.com techtrends.billpetro.com
 
Upcoming SlideShare
Loading in …5
×

Data Center 3.0 Star Trek

1,130 views

Published on

Data Center 3.0 and Star Trek.
The Star Trek Movie premier sponsored talk.

Published in: Technology
  • Be the first to comment

Data Center 3.0 Star Trek

  1. 1. Data Center 3.0 Bill Petro 3.0
  2. 3. A brief history of the Data Center <ul><li>Data Center 1.0 </li></ul><ul><li>Data Center 2.0 </li></ul><ul><li>Data Center 3.0 </li></ul>
  3. 4. Q: Middle initial of James Kirk? <ul><li>A </li></ul><ul><li>R </li></ul><ul><li>T </li></ul><ul><li>S </li></ul>
  4. 5. Data Center 1.0: Centralized <ul><li>Pros: </li></ul><ul><ul><li>Central </li></ul></ul><ul><ul><li>Secure </li></ul></ul><ul><ul><li>Black and White </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>Central </li></ul></ul><ul><ul><li>Secure </li></ul></ul><ul><ul><li>Black and White </li></ul></ul>
  5. 6. Q: Spock’s computer rating? <ul><li>A1 </li></ul><ul><li>1A </li></ul><ul><li>A7 </li></ul><ul><li>M5 </li></ul>
  6. 7. Data Center 2.0: Distributed <ul><li>Pros: </li></ul><ul><ul><li>Local data, decentralized </li></ul></ul><ul><ul><li>Local CPU, client-server </li></ul></ul><ul><ul><li>Color </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>Loss of data </li></ul></ul><ul><ul><li>Insecure </li></ul></ul><ul><ul><li>Management headache </li></ul></ul>
  7. 8. Data Center 2.0, Mark 2: Networked <ul><li>Ethernet </li></ul><ul><li>Sonet </li></ul><ul><li>X.25 </li></ul><ul><li>Novell </li></ul><ul><li>Microsoft </li></ul><ul><li>AppleTalk </li></ul><ul><li>ARPAnet </li></ul><ul><li>Internet </li></ul>
  8. 9. DC 2.0, Mark 3: Networked Storage <ul><li>DAS </li></ul><ul><li>SAN </li></ul><ul><li>NAS </li></ul><ul><li>CAS </li></ul><ul><li>COS </li></ul>
  9. 10. New Challenges: Info Exponential Source: IDC White Paper, &quot;The Diverse and Exploding Digital Universe,&quot; Sponsored by EMC, March 2008 In 2006, the world created 173 exabytes (1 EB = billion gigabytes) In 2011, we will create 1,773 exabytes. = 3 million times the information in all the books ever written Digital Information Created & Replicated Worldwide AMOUNT OF DIGITAL INFORMATION CREATED & REPLICATED EACH YEAR 10-fold growth in five years! 1,773 exabytes Exabytes 173 exabytes 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2006 2007 2008 2009 2010 2011
  10. 11. <ul><li>18 months: Worldwide information doubles </li></ul><ul><li>Deloitte “Cognitive Overload” </li></ul>
  11. 12. <ul><li>3.5 years: Corporate files double </li></ul><ul><li>Deloitte “Cognitive Overload” </li></ul>
  12. 13. <ul><li>35 million: emails sent daily </li></ul><ul><li>IM </li></ul><ul><li>SMS </li></ul><ul><li>Phone calls </li></ul>
  13. 14. Last year… <ul><li>Facebook surged 556% </li></ul><ul><li>51%: 35-44 year olds </li></ul><ul><li>70%: outside the U.S. </li></ul>
  14. 15. Since last year… <ul><li>Twitter increased 1,400% </li></ul>
  15. 16. The Next Generation: Millennials <ul><li>Positronic -> Multitronic communications: </li></ul><ul><li>Real-time </li></ul><ul><li>Synchronous </li></ul><ul><li>Mobile </li></ul><ul><li>Chat, video, interactive </li></ul>
  16. 17. Q: Prior captain of Enterprise? <ul><li>Zephram Cochran </li></ul><ul><li>Jonathan Archer </li></ul><ul><li>Robert April </li></ul><ul><li>Christopher Pike </li></ul>
  17. 18. <ul><li>Social Networks :: Consumers </li></ul><ul><li>Collaboration Networks :: Enterprises </li></ul>
  18. 19. The new Tricorder?
  19. 20. Q: Who was Spock’s Father? <ul><li>Surak </li></ul><ul><li>Sarek </li></ul><ul><li>Saavik </li></ul><ul><li>Sybok </li></ul>
  20. 21. Data Centers Under Increased Pressure Operational Limitations New Business Pressures Collaboration SLA Metrics Empowered User Global Availability Reg. Compliance Power and Cooling Provisioning Asset Utilization Security Threats Bus. Continuance
  21. 22. The New World Order and Your Business <ul><li>Web-based, collaborative, personalized </li></ul><ul><li>‘ Flat World’ economics, competition </li></ul><ul><li>Empowered users, remote employees </li></ul>Business Model Shift <ul><li>Dynamic, re-configurable, global </li></ul><ul><li>Aligned people, processes, technology </li></ul><ul><li>IT innovation as a “competitive weapon” </li></ul>Requires a New Approach
  22. 23. But the World of IT Needs to Adapt <ul><li>Silo’d IT resources, low utilization </li></ul><ul><li>Lengthy deployments, high Opex </li></ul><ul><li>Data Center obsolescence every five years </li></ul>Current: “Accidental Architecture” <ul><li>Clouds of virtualized services </li></ul><ul><li>Location fluidity, SLA driven choices </li></ul><ul><li>New issues with visibility, security, scale </li></ul>Emerging: Web 2.0 Model
  23. 24. <ul><li>Typical IT Utilization Rates </li></ul><ul><ul><li>- Servers: 5–15% </li></ul></ul><ul><ul><li>- Direct-attach storage: 20–40% </li></ul></ul><ul><li>Typical Data Utilization Rates </li></ul><ul><ul><li>- As much as 70% of file data is never accessed </li></ul></ul>Sources: VMware, Microsoft, EMC
  24. 25. Q: Sulu fences in which episode?… <ul><li>Amok Time </li></ul><ul><li>The Naked Time </li></ul><ul><li>A Matter of Time </li></ul><ul><li>All Our Yesterdays </li></ul>
  25. 26. Data Center 3.0 Virtually Re- Centralized
  26. 27. <ul><li>V </li></ul><ul><li>C </li></ul><ul><li>E </li></ul>
  27. 28. New Approach
  28. 29. <ul><li>Align Resources to Business Objectives </li></ul><ul><li>Simplified, Policy Based Provisioning </li></ul><ul><li>Reduce Operational expenses </li></ul><ul><li>Regain IT Asset Control </li></ul><ul><li>Lower Operational Expenses </li></ul><ul><li>Protect & Control Investments </li></ul>Virtualization <ul><li>Capital Asset Utilization Improvement </li></ul><ul><li>Power Savings </li></ul><ul><li>Overall Systems Abstraction </li></ul><ul><li>Data Center Class Platform </li></ul><ul><li>Integrated Services </li></ul><ul><li>Unified Network Fabric </li></ul><ul><li>Integrated Provisioning </li></ul>Innovation & Integration
  29. 30. <ul><li>Server Virtualization and Clustering </li></ul><ul><li>New Data Center Architecture </li></ul><ul><li>Server Consolidation - GE, IB, FC, MFIO </li></ul><ul><li>Server to Server Communication </li></ul><ul><li>DR / SAN Consolidation Assessment </li></ul><ul><li>SAN Migration – PDI Services </li></ul><ul><li>Multi-vendor SAN integration </li></ul><ul><li>SAN Optimization Services </li></ul><ul><li>Network Consolidation – VSAN, VLAN </li></ul><ul><li>Consolidation of Traditional Services Into the Intelligent Data Center Network – FWSM, SLB, SSL </li></ul><ul><li>Facilities Infrastructure Planning </li></ul><ul><li>Power, Cooling, Environmental, Site Selection, HVAC, Cabling </li></ul>
  30. 31. <ul><li>Network-hosted services enhance scalability, availability and transparency </li></ul><ul><li>Improved data management, security & compliance </li></ul><ul><li>Non-disruptive provisioning & migration of production data </li></ul><ul><li>Enables greater efficiency, flexibility & power consumption </li></ul>Storage Virtualization <ul><li>Enables consolidation of physical servers that reduces management, power and cooling, etc </li></ul><ul><li>Virtual Machine mobility allows enhance performance, availability and flexibility </li></ul><ul><li>Rapidly deploy or redeploy servers to support existing or new applications </li></ul>Server Virtualization <ul><li>Creates isolated, secure application environments </li></ul><ul><li>Network-hosted services enhance performance, availability, security and flexibility </li></ul><ul><li>Enables greater efficiency, agility & lower power consumption </li></ul>Network Virtualization Users Virtualized Services (FW, LB etc) IP / MPLS VPNs VLANs Virtual I/O Storage Pool Storage Fabric Physical Volumes Virtual Volumes Server Pool Physical Server Virtual Machines VSANs Network Virtualization Storage Virtualization OS App Hypervisor OS App OS App OS App OS App Server Virtualization
  31. 32. Q: In Swahili, Uhura means? <ul><li>Liberty </li></ul><ul><li>Freedom </li></ul><ul><li>Justice </li></ul><ul><li>Beauty </li></ul>
  32. 33. Virtualization to the Rescue Virtual Machines Hypervisor Virtual Servers Virtual Storage SAN NAS App App App App App App App App App OS OS OS OS OS OS OS OS OS Virtualized Network
  33. 34. COS: Cloud Optimized Storage
  34. 36. Q: Name of city in Clound Minders? <ul><li>Atmos </li></ul><ul><li>Aeros </li></ul><ul><li>Stratos </li></ul><ul><li>Petros </li></ul>
  35. 37. vSphere
  36. 38. vSphere = World First Cloud OS Datacenter Infrastructure Linux Windows Future Future Future … Application vServices Infrastructure vServices vCompute vStorage vNetwork Availability Security Scalability Off-Premise Cloud Cloud vServices Management vServices
  37. 39. Q: Starfleet Headquarters is in?… <ul><li>New York </li></ul><ul><li>Chicago </li></ul><ul><li>Los Angeles </li></ul><ul><li>San Francisco </li></ul>
  38. 40. Hint:
  39. 41. Trusted Control Reliable Secure Data Center
  40. 42. Cloud Computing Dynamic Efficient On-demand Flexible Trusted Control Reliable Secure Data Center
  41. 43. Virtualized Data Center Security Cloud Computing External Cloud Internal Cloud Dynamic Efficient On-demand Flexible Trusted Control Reliable Secure Virtualization Information and Network
  42. 44. Virtualized Data Center Cloud Computing Private Cloud Information and Network External Cloud Internal Cloud Security Virtualization Federation
  43. 45. Virtualized Data Center Cloud Computing Private Cloud Information and Network External Cloud Internal Cloud Virtual Applications Virtual Client Virtual Client Virtual Client Virtual Client Security Virtualization Federation App Loads App Loads App Loads App Loads App Loads
  44. 46. Where’s my VM?
  45. 47. Q: What class is Enterprise TOS? <ul><li>Constitution </li></ul><ul><li>Excelsior </li></ul><ul><li>Ambassador </li></ul><ul><li>Galaxy </li></ul>
  46. 48. The Journey Has Begun now virtualized datacenter virtualized desktops efficiency all data center and desktop applications run in virtual machines automated IT infrastructure control key IT processes are dynamic and use trusted policies IT resource marketplace choice federated internal and external IT resources
  47. 49. Virtualize More, Faster Business Value Strategic Virtualization Time Expand Standardize Tactical Virtualization Explore <ul><li>Reduce cap-ex - $$ </li></ul><ul><li>Reduce op-ex - $$ </li></ul><ul><li>Better SLAs </li></ul><ul><li>“ IT that as flexible as the business needs it so be” </li></ul>Non-Critical Servers Every Server/Application Tier and Desktops
  48. 50. Incremental Approach to Virtualized DC Infrastructure Agility Time Consolidation Improved Utilization, Efficiency Virtualization Improved Flexibility, Responsiveness Automation Policy-based Adaptive Infrastructure Network Virtualization Application Virtualization Semi-Automated Provisioning Data Center Consolidation Dynamic Service Automation Storage Virtualization Server Virtualization Static Provisioning Branch Infrastructure Consolidation Server Consolidation Storage Consolidation
  49. 53. More: billpetro.com infox.billpetro.com techtrends.billpetro.com

×