MKT228 - Social Media Tools - Intro Presentation

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MKT228 - Social Media Tools - Intro Presentation

  1. 1. Introduction to Social Media by Bill Jackson for MKT228
  2. 2. Side Note: I am Bill Jackson, Not Jackie Chan WHO AM I?Associate Marketing Manager for Auffenberg Dealer Group Social Media Professor at Southwestern Illinois College Social Media Instructor for Selsius Corporate Training by Bill Jackson for MKT228
  3. 3. Where Are We Going Analytics Get Engaged Social Networks Social Research Consumer Evolution by Bill Jackson for MKT228
  4. 4. ConsumerEvolution  Traditional Marketing Downfalls  Advertising Outlook  Consumer Engagement  Emergence of Social Media by Bill Jackson for MKT228
  5. 5. What is Happening? Consumers aren’t listening anymore  Want more than 1 sided messages Interruptive marketing has seen its day  Interactive marketing is exploding But Why?  The Consumer is Evolving by Bill Jackson for MKT228
  6. 6. The Audience Is… Selecting  DVRs, YouTube, Hulu, etc. Creating  w/ Social Media Evolving Consumers want life without  They WANT the interruptions, nobody Conversation wakes up and hopes to be marketed too.  They DON’T WANT To Be Attacked by Bill Jackson for MKT228
  7. 7. Social Media Usage is Exploding 3 out of 4 Americans use social technology  2/3 of the global internet population visit social networks  Visiting social sites is ahead of personal email as the 4th most popular online activity  20% of all online activity is Social  And, it’s growing at 3X the rate of the overall Internet* by Bill Jackson for MKT228 * Adapted from Nielsen, Global Faces & Networked Places, 2009
  8. 8. 93% OF SOCIAL MEDIA USERS BELIEVEA COMPANY SHOULD HAVE APRESENCE IN SOCIAL MEDIA by Bill Jackson for MKT228 CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
  9. 9. 85% BELIEVE THAT A COMPANYSHOULD GO FURTHER AND ALSOINTERACT WITH ITS CUSTOMERS by Bill Jackson for MKT228CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
  10. 10. Social Research“Where did you eat People talk even when youdinner?” aren’t listening, especially online!“At Restaurant XYZ, WARNING:and it was awesome!” It may not be something you want too see, but it is definitely something you NEED to see.“I will have to try it outthen!” by Bill Jackson for MKT228
  11. 11. They’re Talking “These conversations are going to occur whether you like it or not…you can learnfrom that, and you can be a better company by listening and being involved in that conversation.” Michael Dell by Bill Jackson for MKT228
  12. 12. What is Already Out There? Social Mention  www.socialmention.com Google Alerts  http://www.google.com/alerts Twitter Advanced Search www.twitter.com/search-advanced Who’s Talkin  www.whostalkin.com Review Sites  Google, Yelp, Bing, etc. by Bill Jackson for MKT228
  13. 13. Social NetworksWhere is the Party?How do I get to the Party? by Bill Jackson for MKT228
  14. 14. We will cover, Facebook, Twitter, LinkedIn YouTube, BlogsAnd Much More! by Bill Jackson for MKT228
  15. 15. Make Sure You Are There by Bill Jackson for MKT228
  16. 16. “If you build it they will come… by Bill Jackson for MKT228
  17. 17. by Bill Jackson for MKT228
  18. 18. It TakesENGAGEMENT To Succeed by Bill Jackson for MKT228
  19. 19. Social AnalyticsBoss“What is the ROI?”Social Media Manager“Well, its kinda hard to explain” by Bill Jackson for MKT228
  20. 20.  Facebook  Insights Twitter  3rd Party Sites  Hootsuite etc. Blogs  Google Analytics It’s in the Numbers! A business must find out what is In Person working.  Track-Able Sales Its not a shotgun technique, it’s  Foot Traffic a sniper shot!  Surveys by Bill Jackson for MKT228
  21. 21.  Rome wasn’t build in a day. Search for the ROI Social Tools are often free, but TIME is not! Social Is similar to PR, sometimes ROI is The ROI of Social difficult to measure. What is the value of a “Like” or a “Follower”? ROI can take a long Can social be financially period of time. measured? by Bill Jackson for MKT228
  22. 22. Confused?Jump right in!Nobody learns how to swim bywatching seminars and webinars!It is only the first day! by Bill Jackson for MKT228
  23. 23. Find me on Twitter @theBillJackson Facebook fb /bill.m.jaxson Old School bjackson@auffenberg.com by Bill Jackson for MKT228

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