Online Communities and the Crowd Economy

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My slides from Crowd Sourcing Week Europe 2015. I explore the disruption & opportunity that the Collaborative Economy is creating, and how businesses can respond by thinking of Markets as Networks.

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  • © Structure3C 2015 | This version is not for distribution.
  • © Structure3C 2015 | This version is not for distribution.
  • © Structure3C 2015 | This version is not for distribution.
  • © Structure3C 2015 | This version is not for distribution.
  • © Structure3C 2015 | This version is not for distribution.
  • © Structure3C 2015 | This version is not for distribution.
  • © Structure3C 2015 | This version is not for distribution.
    The Collaborative Economy is a (set of trends, forces & movements)networked, reshaping make, discover, acquire, allocate and use goods and services.
    There is a difference between a business model and an economic model.
    The economic model is the context in which a business operates.

    Sharing 335 Billion by 2025 – PWC http://www.pwc.co.uk/issues/megatrends/collisions/sharingeconomy/the-sharing-economy-sizing-the-revenue-opportunity.jhtml
    3D Printing 16 Billion by 2018
    IoT 2020 http://www.forbes.com/sites/gilpress/2014/08/22/internet-of-things-by-the-numbers-market-estimates-and-forecasts/
  • © Structure3C 2015 | This version is not for distribution.
  • © Structure3C 2015 | This version is not for distribution.
  • © Structure3C 2015 | This version is not for distribution.
  • © Structure3C 2015 | This version is not for distribution.
  • © Structure3C 2015 | This version is not for distribution.
  • © Structure3C 2015 | This version is not for distribution.
  • © Structure3C 2015 | This version is not for distribution.
  • Online Communities and the Crowd Economy

    1. 1. Communities & The Collaborative Economy Bill Johnston | @billjohnston Principal & Founder
    2. 2. Autodesk: 2001 – 2007 • Community Strategy Evolution • Forums -> Community -> Industry Communities, including AREA • Autodesk Blogs • Started the Online Community Roundtable Meetup TechRepublic: 1999 – 2001 • IA &UX for Site • Community Programs • 0 – 2 Million Members in > 2 years Dell: 2010 – 2012 • Community Platform Evolution • TechCenter Enterprise Community • Programs: Advocacy & Ideation • IdeaStorm 2.0 • Global Unconference Forum One: 2007 – 2010 • Community Events & Unconference • Online Community Research Network • First Community ROI and Salary Research • Consulting Structure3C: February 2015 • Study on Brands & The Collaborative Economy • Assessment & Ideation Workshops • Community / Crowd Business Models • Product Design • Advisory Services • Speaking & Briefings Autodesk: 2012 – 2015 • EPIC: Community to Ecosystem • Programs: Advocacy & Nurture Marketing • Fusion 360 – 1st Cloud Design Tool • Collaborative Economy
    3. 3. make distribute sell consume
    4. 4. 75% of the S&P 500 Replaced by 2027 Source: Innosight report “Creative Destruction Whips Through Corporate America”
    5. 5. Networked Companies Create More Value 2014 Study by Deloitte  Business Evolution w/ Emerging Tech  40 years of S&P Data  Established 4 types of Models
    6. 6.  More Loyal  Better Advocates  Spend More  Spend More Often  Create Value Connected Customers Are More Valuable 2012
    7. 7. The Collaborative Economy A set of trends, movements and technologies reshaping the way we make, market, acquire, and use goods and services, intended to produce equitable outcomes for all stakeholders. • Share Economy ($335 BN) • Maker Movement • 3D Printing ($16 BN) • Marketplaces • Contextual Technologies • Internet of Things ($17 TN) • Sustainable Development A new and comprehensive approach to online communities is the way forward in the Collaborative Economy. • Networked Marketplace • Market = Crowd • Relationships = Community • Collaboration = Partnership
    8. 8. 3 Frontiers
    9. 9. Tightly Organized Loosely Organized A group within a Market Network that has: • A shared interest or goal • The ability and assets to participate in a shared marketplace, task or activity via common platforms A connected & hosted group within a Market Network that has: • 1 or more shared interests or goals, leading to shared identity & purpose • The ability, motivation and assets to work towards a common purpose over time • A host with intention to support & manage community over time Collaboration amongst organizations, partners and customers essentially functioning as one organization: • Shared IP & Common resources • Shared vision of activities and outcomes • Shared risks and equitable outcomes Crowd Collaborative Organization 1. Market as a Network: Total addressable market, connected via platforms & social networks. Community
    10. 10. 2. Future of Making Things
    11. 11. 1,250 online platforms world- wide raised $16.2 BN in 2014 via WSJ.com Market Cap for Crypto Currency: $4 Billion USD via cryptomarketcap.com New digital exchanges for: • Reputation • Knowledge • Attention + more 3. Capital & Value Exchange
    12. 12. 1. What opportunities do the “3 Cs” represent? 2. How are you scouting outside innovation? 3. What assets can you make liquid? 4. Can you plot the course to a Networked Business?  Cross-functional Team (CX, Innovation, Digital & IT)  Strategy Development and Definition  Customer & Community Research  Evolve, Extend, Pilot, Partner How Can You Evolve Your Business Model? Get the worksheet: bill@structure3c.com
    13. 13. “In tech in the early 1990's, it felt like all the good ideas were already taken.” Marc Andreessen (@pmarca) Photo credit: The New Yorker I feel … “Like the world is just starting now.”
    14. 14. Structure3C helps organizations build, grow and strengthen their communities, creating long-term value for the business and the individual. Offerings  Assessment  Strategy  Advisory Services  Architecture & Design  Ideation Workshops  Events & Speaking Bill.Johnston@structure3c.com http://www.structure3c.com @billjohnston

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