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Keynote from Social Business Forum 2015: Communities & The Collaborative Economy

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My keynote slides from Social Business Forum 2015 - Milan July 8

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Keynote from Social Business Forum 2015: Communities & The Collaborative Economy

  1. 1. Communities & The Collaborative Economy Bill Johnston @billjohnston Principal & Founder
  2. 2. “In tech in the early 1990's, it felt like all the good ideas were already taken.” Marc Andreessen (@pmarca) Photo credit: The New Yorker I feel … “Like the world is just starting now.”
  3. 3. make distribute sell consume
  4. 4. 75% of the S&P 500 Replaced by 2027 Source: Innosight report “Creative Destruction Whips Through Corporate America”
  5. 5. The Collaborative Economy A set of trends, movements and technologies reshaping the way we make, market, acquire, and use goods and services, intended to produce equitable outcomes for all stakeholders. • Share Economy ($335 BN) • Maker Movement • 3D Printing ($16 BN) • Marketplaces • Contextual Technologies • Internet of Things ($17 TN) • Sustainable Development A new and comprehensive approach to online communities is the way forward in the Collaborative Economy. • Networked Marketplace • Market = Crowd • Relationships = Community • Collaboration = Partnership
  6. 6. Networked Companies Create More Value 2014 Study by Deloitte  Business Evolution w/ Emerging Tech  40 years of S&P Data  Established 4 types of Models
  7. 7.  More Loyal  Better Advocates  Spend More  Spend More Often  Create Value Connected Customers Are More Valuable 2012
  8. 8. Relationships (and Communities) Trump Brands
  9. 9. Evolution of the Role of Online Communities Social Business laid the foundation for Brands in the Collaborative Economy.
  10. 10. 3 Frontiers
  11. 11. Internal External Organization Market A networked group within a market that has: • A common interest or goal • The ability to contribute to a common project / activity A connected group within a Market Network that has: • 1 or more shared interest, • The ability and motivation to work towards a common purpose • A host with intention to support group over time. A connected organization that partners with customers: • Shared IP • Equitable resources, shared value • Shared vision of activities and outcomes Structure3C.com Community Crowd Collaborative Organization 1. Whole Communities
  12. 12. 2. Future of Making Things
  13. 13. 1,250 online platforms world- wide raised $16.2 BN in 2014 via WSJ.com Market Cap for Crypto Currency: $4.6 BN via cryptomarketcap.com New digital exchanges for: • Reputation • Knowledge • Attention + more 3. Capital & Value Exchange
  14. 14. Ongoing Research: Brands & The Collaborative Economy Cohort: Fortune 1000, Startups, select SMBs • 20% Innovators: High relevance, urgency and are in or developing pilots • 72% Fast Followers Pilots & Initiatives: • Sharing Data, IP and Talent • Immersive Collaboration Platforms • Partnerships w startups • P2P Marketplaces • Acquisitions
  15. 15. Build Grow Innovate Community Value Proposition • As a Platform • Support & Discussion • Community Manager • As a Destination • Knowledge, Assets, Ideas • Community Team • As an Ecosystem • IP, Products, Marketplaces • Business Unit L Cost Savings L Customer Retention - Acquisition - Product L Value of Community M Cost Savings M Customer Retention L Acquisition L Product M Value of Community M Cost Savings H Customer Retention H Acquisition H Product H Value of Community
  16. 16.  How are you scouting outside innovation?  What assets can you make liquid?  What opportunities do the 3 Cs represent?  How can you align CX, Innovation, Digital & IT?  Can you plot the course to a Networked Business?  Cross-functional Team  Strategy Development and Definition  Customer & Community Research  Evolve, Extend, Pilot, Partner How Can You Evolve Your Business Model?
  17. 17. “What it is is up to us.” Howard Rheingold Image source: Howard Rheingold
  18. 18. Structure3C helps organizations build, grow and strengthen their communities, creating long-term value for the business and the individual. Offerings  Assessment  Strategy  Advisory Services  Architecture & Design  Ideation Workshops  Events & Speaking Bill.Johnston@structure3c.com http://www.structure3c.com @billjohnston

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