Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

24-7 newsroom


Published on

Presentation on preparing the newsroom for a 24-7 hour product. No deadlines, just publish as we get it.....Now.

Published in: Technology, News & Politics

24-7 newsroom

  1. 1. Leading the 24/7 Newsroom American Press Institute February 13-16, 2007 Reston, Virginia
  2. 5. Global Citizens <ul><li>Media landscape is changing at an unprecedented pace </li></ul><ul><li>People expect to access news & info any time & wherever they are </li></ul><ul><li>They need the ability to connect with others, especially those who share their needs and interests. ( this especially applies to women) </li></ul><ul><li>They use multiple screens & opportunities to share and consume information </li></ul>
  3. 6. New Citizens Segment of community not served or underserved by our products <ul><li>Old world </li></ul><ul><li>Editors (select news) </li></ul><ul><li>Community defined geographically </li></ul><ul><li>One daily source </li></ul><ul><li>One way advertising </li></ul><ul><li>Consumers browse lists for information </li></ul><ul><li>New world </li></ul><ul><li>Consumers select, even create </li></ul><ul><li>Community virtually defined </li></ul><ul><li>Multi sources-multi channels </li></ul><ul><li>Portfolio matches buyers wants with sellers offerings </li></ul><ul><li>Consumers expect precise match to search criteria </li></ul>
  4. 7. BOSTON.COM Boston Globe web site
  5. 8.
  6. 9.
  7. 10. <ul><li>Most viewers = middle of day </li></ul><ul><li>Why? #1 reason, to escape their job </li></ul><ul><li>4 million unique visitors, month </li></ul><ul><li>1.8 million registered </li></ul><ul><li>180 million page views per month </li></ul>
  8. 11. <ul><li>Staff = 20 full time, 26 total </li></ul><ul><ul><li>Processing, uploading, etc. </li></ul></ul><ul><ul><li>80% of news available for live news updates </li></ul></ul><ul><ul><li>Live update now 8a-4p; moving to 8a-11p </li></ul></ul>
  9. 13. blogs <ul><li>40 bloggers at BOSTON GLOBE </li></ul>
  10. 14. Boston Globe blogs <ul><li>Serve to deepen site engagement </li></ul><ul><li>A way to file news briefs, scores, etc. </li></ul><ul><li>Have obscenity filters </li></ul><ul><li>Must register </li></ul><ul><li>Validate email or use graphic validation </li></ul>Top Blogs (2.63 million page views in January 07) Local News 1.6 mil Business 388 thous Baseball 146 thous Football 76 thous
  11. 15. What’s working for <ul><li>Videos: Reader videos ‘through the roof!’ </li></ul><ul><li>Staff produced videos: Short & sweet, don’t overproduce </li></ul><ul><li>Photo Galleries: Reader submitted and staff </li></ul><ul><li>Archives: Now opened back to 2003. Use to be two weeks </li></ul>
  12. 16. Digital Storytelling Jay Small Director of online audience, E.W.Scripps Co. Videos, Soundslides, Photo galleries, Database When do we use what?
  13. 17. Reconsider the process of storytelling Comparing print to web <ul><li>Print </li></ul><ul><li>Prose-text </li></ul><ul><li>Data </li></ul><ul><li>Photo </li></ul><ul><li>Graphics </li></ul><ul><li>information </li></ul><ul><li>Web </li></ul><ul><li>Video </li></ul><ul><li>Audio </li></ul><ul><li>Search </li></ul><ul><li>animation </li></ul>Know the difference between stories suited for different digital forms
  14. 18. The future <ul><li>5-10 years- online growth will replace print as dominant income producer </li></ul><ul><li>Assigning Editors- Taking on a much bigger role in deciding multimedia stories </li></ul><ul><li>How much you want to do will depend on the resources provided </li></ul>
  15. 19. Multimedia reporters <ul><li>Reporters provided with tools </li></ul><ul><li>Audio, video, still & all-in-one devices </li></ul><ul><li>Network access everywhere </li></ul><ul><li>More value than ever in ‘being there’ </li></ul><ul><li>Encouraged to be out of office </li></ul>Equipment Most using MACS - iMovie (ease of use) Powerbooks with wireless broadband Upload from anywhere Work from the road
  16. 20. Good video storytelling Morning Call Video <ul><li>Photographers carry video cameras </li></ul><ul><li>Transmit from car </li></ul><ul><li>Short </li></ul><ul><li>Effective </li></ul>
  17. 21. More ways to communicate <ul><li>Cooking recipes using video </li></ul><ul><li>Useful tips (video) </li></ul><ul><li>Video podcasts for commuters </li></ul><ul><li>Audio reports </li></ul><ul><li>Sound clips </li></ul><ul><li>Press conference video </li></ul>
  18. 22. How do we tell stories? Not so simple anymore <ul><li>Prose </li></ul><ul><li>Images </li></ul><ul><li>Sounds </li></ul><ul><li>Motion </li></ul><ul><li>Database (searchable) </li></ul><ul><li>Links </li></ul><ul><li>Mix of above </li></ul>
  19. 23. Ventura County Times (100,000) Time stamped
  20. 24. Ventura County Blogs <ul><li>Committed entire training budget to multimedia </li></ul><ul><li>15 bloggers </li></ul><ul><li>24 fully trained multimedia journalists </li></ul>
  21. 25. Road trip
  22. 30. Case study
  23. 31. The Telegraph Nashua, NH
  24. 32. Where Nashua started <ul><li>Patchwork design </li></ul><ul><li>Poor graphics </li></ul><ul><li>Dead-end navigation </li></ul><ul><li>No multimedia </li></ul><ul><li>No dedicated editorial staff </li></ul><ul><li>No web designers </li></ul><ul><li>Shovelware (auto feed) </li></ul><ul><li>*Willingness to change </li></ul><ul><li>*Learning Newsroom </li></ul>
  25. 33. Change <ul><li>Innovation is not free </li></ul><ul><li>New skills, new titles </li></ul><ul><li>No deadlines </li></ul><ul><li>Non-narrative storytelling </li></ul><ul><li>The web, not print </li></ul><ul><li>New user experience </li></ul>
  26. 34.
  27. 35. Readership & Revenue since 2006 <ul><li>Print circulation down 3.5% </li></ul><ul><li>Web PVs up 30% </li></ul><ul><li>Online revenue up 15% </li></ul><ul><li>Online revenue 2004-2007 = 100% growth </li></ul>
  28. 36. What’s working <ul><li>Redesigned site - code, visuals, content </li></ul><ul><ul><li>Involve staff and desk editors </li></ul></ul><ul><li>Remove production barriers </li></ul><ul><ul><li>Make it easier for non-tech staff </li></ul></ul><ul><li>Project request process </li></ul><ul><li>Company wide business plan meetings </li></ul><ul><li>Investing in multimedia </li></ul><ul><li>Good not perfect </li></ul><ul><li>Reorganization </li></ul><ul><li>Having fun </li></ul>
  29. 37. Roadblocks <ul><li>New skills, not yet taught at J-school </li></ul><ul><li>Competing for talent in a global market </li></ul><ul><li>Small newspapers </li></ul><ul><li>Costs: Server space, developers, hardware, software </li></ul><ul><li>New titles: Programmers, Project managers, interactive media reporters, etc. </li></ul>
  30. 38. Coming right up <ul><li>Site redesign </li></ul><ul><li>Reader submitted content </li></ul><ul><li>Primary elections ( </li></ul><ul><li>Community blogs </li></ul><ul><li>Traffic cameras </li></ul><ul><li>Live High School scores </li></ul><ul><li>Reporter created multimedia </li></ul><ul><li>Increased marketing effort </li></ul><ul><li>Improved customer service </li></ul><ul><li>Dedicated Web reporter </li></ul>
  31. 39. 2008? <ul><li>New editorial front end </li></ul><ul><li>Fully mobile staff capability </li></ul><ul><li>Extend the audience beyond ‘news’ </li></ul><ul><li>Hyper-local news and advertising </li></ul><ul><li>Mobile alerts </li></ul><ul><li>Geo-tagged stories and discoverability </li></ul>
  32. 40. Wilmington News Journal
  33. 41. DOL AM Webcast <ul><li>Hired full time broadcaster </li></ul><ul><li>Camera set up in newsroom </li></ul><ul><li>Staff provides video </li></ul><ul><li>Advertising </li></ul>
  34. 42.
  35. 43. Photo Galleries
  36. 44. High School sports videos
  37. 45. News room <ul><li>Full time web entertainment editor </li></ul><ul><ul><li>Updates stories & photos 8 hours a day </li></ul></ul><ul><ul><li>News staff works for print and online </li></ul></ul><ul><ul><li>24-7 Digital News desk operation </li></ul></ul>
  38. 46. DO Mantra <ul><li>Something going on? Get it online fast </li></ul><ul><li>Report for online - write for print </li></ul><ul><li>Use AP bullet approach for breaking news </li></ul><ul><li>Recognize you are communicating with a different audience </li></ul>
  39. 47. DO Key to success <ul><li>January 06 - 100 web updates </li></ul><ul><li>November 06 - 1200 web updates </li></ul><ul><ul><li>Traffic increased concurrently </li></ul></ul><ul><li>Make traffic reports available to staff </li></ul><ul><li>Use Photo Galleries & Videos </li></ul>
  40. 48. Millennials rising The next generation of news readers <ul><li>G.I. 1901-1924 </li></ul><ul><li>Silent 1925-1942 </li></ul><ul><li>Boomers 1943-1960 </li></ul><ul><li>Gen X 1961-1981 </li></ul><ul><li>Millennial 1982-200? </li></ul><ul><li>No generation has ever been a linear extention of the one before </li></ul>
  41. 49. Millennial tech Skills <ul><li>Basic tech skills now include </li></ul><ul><ul><li>Basic software literacy </li></ul></ul><ul><ul><li>Email and web design </li></ul></ul><ul><ul><li>Internet research (googling) </li></ul></ul><ul><ul><li>Instant messaging (multiple ways) </li></ul></ul>
  42. 50. Basic writing skills <ul><li>Basic writing skills now include </li></ul><ul><ul><li>Word processing </li></ul></ul><ul><ul><li>Desktop publishing </li></ul></ul><ul><ul><li>Power point) </li></ul></ul><ul><ul><li>Audio & Video streaming </li></ul></ul><ul><ul><li>telecommunications </li></ul></ul>
  43. 51. New Language
  44. 52. Basic work skills <ul><li>Multi tasking </li></ul><ul><li>Filtering information </li></ul><ul><li>Interactivity </li></ul><ul><li>Real time decision making </li></ul>
  45. 53. Reaching Millennial readers <ul><li>Of all generations ‘Silent’ (1925-1942) read newspapers the most and are the only ones maintaining steady readership </li></ul><ul><li>Of all generations Millennials (1982-200?) read newspapers the least </li></ul>
  46. 54. News for Millennials <ul><li>Smart </li></ul><ul><li>Interactive </li></ul><ul><li>Diverse Platforms </li></ul><ul><li>Consumer generated content </li></ul>
  47. 55. Motivating Millennials <ul><li>Serve their need to filter information </li></ul><ul><li>Be relevant to their daily lives </li></ul><ul><li>Allow interactivity </li></ul><ul><li>Provide discussion, not argument </li></ul><ul><li>Fill a civic need </li></ul><ul><li>Find & stress the positive </li></ul><ul><li>Give them bylines </li></ul>
  48. 56. What we can do <ul><li>Think differently </li></ul><ul><ul><li>This is a time of change </li></ul></ul><ul><li>Make innovation doable </li></ul><ul><li>Focus on outcome. Require everyone to think about a growing audience that wants interactive content </li></ul><ul><li>Convey the news the way we actually consume the news </li></ul>
  49. 57. Celebrate success <ul><li>Share traffic reports throughout the day </li></ul><ul><li>Show off great projects on TV monitors or with email </li></ul><ul><li>Encourage everyone to become mutimedia reporters </li></ul>
  50. 58. Keys to success <ul><li>Get readers involved </li></ul><ul><li>Give readers choices </li></ul><ul><li>Reader submitted content </li></ul><ul><li>Make content available </li></ul><ul><ul><li>(web, cell, pda, email, etc.) </li></ul></ul><ul><li>Teach willing people new skills. </li></ul>
  51. 59. More keys <ul><li>Photographers playing big role </li></ul><ul><ul><li>Shooting video, Soundslides </li></ul></ul><ul><ul><li>Photo galleries extremely popular </li></ul></ul><ul><ul><li>allow creativity </li></ul></ul><ul><li>Unconventional tasks for all </li></ul><ul><ul><li>Multitasking reporters, editors </li></ul></ul>
  52. 60. Bottom line <ul><li>We need to get people what the want, when, where and how they want it. </li></ul>
  53. 61. The Virtual Newsroom <ul><li>Opening your newspaper to online content </li></ul><ul><li>Engage your current readers and acquire new readers </li></ul>
  54. 62. Using the web to drive content
  55. 63. Allowing readers to submit content Letters, Briefs, press releases, scores, photos, etc.
  56. 65. Citizen Journalism Content produced by citizens 2021, citizens will produce 50% of news peer to peer
  57. 66. #1 Citizen Journalism site in world
  58. 67. 50,000 citizen journalists
  59. 72. Why now? <ul><li>The internet </li></ul><ul><ul><li>Little cost to create & distribute content </li></ul></ul><ul><ul><li>Easy to use publishing tools </li></ul></ul><ul><ul><li>Consumers increasingly more comfortable with technology </li></ul></ul><ul><ul><li>More advertising $ shifted to online media </li></ul></ul><ul><li>Trust in mainstream media is failing </li></ul><ul><ul><li>I believe most of what I read in my daily newspaper </li></ul></ul><ul><ul><ul><ul><li>1985: 84% </li></ul></ul></ul></ul><ul><ul><ul><ul><li>2004: 54% </li></ul></ul></ul></ul>
  60. 73. Who’s online? <ul><li>74% men, 71% women using the internet </li></ul><ul><li>88% of those 18-29 are online </li></ul><ul><li>E-mail most popular activity (91%) </li></ul><ul><li>68% go online for news </li></ul><ul><li>27% read blogs (skyrocketing) </li></ul>