How businesses use socialmedia


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How businesses use socialmedia

  1. 1. Observations from usage of SlideShareRunning brand campaigns for large clientsStartup using social media
  2. 2. Marketing vs. legalTrademark issueYour team members are ahead of you
  3. 3. Deloitte Tribalization of Business Survey 2009
  4. 4. Deloitte Tribalization of Business Survey 2009
  5. 5. Deloitte Tribalization of Business Survey 2009
  6. 6. B2B BuyersForrester Survey: Social Technographics of B2B buyers
  7. 7. Forrester Survey: Social Technographics of B2B buyers
  8. 8. B2B SocialObjectives Functional Alignment Success metrics •Customer insightLISTENING Research •Improved segmentation •Reduced pain; alignment of offering with need •Changes in reach, impressions, brand awarenessTALKING Marketing, education •Increased share of voice •Higher quality of responses to offers •Increased velocity of messages in marketENERGIZING Sales •Increased recommendation, promotion, advocacy •Higher trust, brand trust perception •Faster deployments at new customersSPREADING Professional services •Existing customers create new business capacity •Reduced support costs Customer service, •Higher customer satisfactionSUPPORTING technical support •Less churn Development, Product •Deliver products faster to marketEMBRACING Marketing •Increased loyalty, increased advocacy Forrester Survey: Social Technographics of B2B buyers
  9. 9. “Its a little more personal. More back-and-forth discussions, and its lessformal. And it gives immediacy tointeractions.” Frank Eliason, @comcastcares
  10. 10. From David Armano
  11. 11. From David Armano
  12. 12. % helpfulness of social networking sites such as Facebook, Twitter & LinkedIn in generating leadsCitiBank / GFK Roper Small Business Survey Oct 09
  13. 13. On yourwhitepapers &marketingpresentationsForm shows upanywhere youwantCustomize formOn SlideShare oron embeds
  14. 14. Cost ranges from $1 to $22 depending on no ofquestions and targeting
  15. 15. Only to people interested in your topic or onsearches for related keywordsPay only on CPC basis
  16. 16. Trenderr, radian6, scoutlabs
  17. 17. Use hashtags. Use general ones rather than onlyones with your brand.Be proactive. Add people who tweet about yourtopic.Never AUTO DM. Never send out Mafia Wartweets with your account.Be genuine, be personal.
  18. 18. Get started todaySmall steps at a time. Measure, learn, do moreKeep it personalUse the power of real timeTie it to business goals
  19. 19.