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Content that Connects with Consumers

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Describes all of our enthusiast brands / properties from Auto, Action Sports, High Tech, Motorcycles and Marine.

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Content that Connects with Consumers

  1. 1. CONTENT THAT CONNECTS<br />9/30/2010<br />
  2. 2. ABOUT SOURCE INTERLINK<br />Source Interlink Companies is a leading publishing and distribution company with an annual revenue run rate in excess of $2 billion. <br />Home Entertainment<br />Periodical Distribution & Retail Display Design & Manufacturing <br /><ul><li>The largest manufacturer of custom wire fixtures for front-end merchandisers in the United States
  3. 3. Manufacturing division maintains 70% market share of front-end management services
  4. 4. In-store merchandising service - dedicated staff of over 4,000 merchandisers
  5. 5. Access to thousands of book titles through partnership with Levy Home Entertainment
  6. 6. Largest importer of foreign titles in the USA
  7. 7. Three operating units: Source Interlink Distribution, Source Interlink International, Source Interlink Manufacturing
  8. 8. Approximately 30% share of single-copy magazine distribution market
  9. 9. Leading distributor in five of nation’s top ten advertising markets, with 110,000 retail visits weekly
  10. 10. Over 15,000 retail outlets serviced weekly
  11. 11. Access to over 4,000 publications
  12. 12. The nation’s largest & most experienced full service entertainment (CD/DVD/Video Games) distributor
  13. 13. Largest inventory of video and audio product SKUs representing ALL labels, studios, genres and formats
  14. 14. Largest in-stock catalog of DVDs/ CDs in the industry with approximately 70,000 DVD titles and 265,000 CD titles
  15. 15. Backroom services for almost every major domestic music CD or video e-commerce site
  16. 16. Licensing capabilities for family-oriented product through NCircle Entertainment division </li></ul>| Page2<br />
  17. 17. SOURCE INTERLINK MEDIA<br /><ul><li>America’s leading publisher of enthusiast media
  18. 18. Represents the most powerful and credible brands specifically targeting the needs and passions of the enthusiast marketplace
  19. 19. More than 69 publications, 77 Web sites, 800 branded products, 50+ events, plus TV and radio programs
  20. 20. Reaches over 100MM enthusiasts every month
  21. 21. Comprehensive portfolio of brands: broad appeal and targeted niche
  22. 22. Content That Connects: Engagement and influence not found in other media because we share the passion</li></ul>Source: ABC 6/09, Sworn 12/08, SIM Research estimates <br />| Page3<br />
  23. 23. AUTOMOTIVE GROUP<br /><ul><li>SOURCE INTERLINK MEDIA’s Automotive Group is the dominant US publisher of automotive titles
  24. 24. Over 50 titles and 60 Web sites covering their respective markets with in-depth features, cutting-edge technical articles and informative product reviews
  25. 25. Targeted groups include Consumer, International, Motorcycle, Performance, and Trucks
  26. 26. Reaches 60 million readers and 19.6 million unique visitors each month</li></ul>Source: ABC 12/09, Sworn 12/08, SIM Research estimates, and Nielsen Online SiteCensus. <br />| Page4<br />
  27. 27. MOTOR TREND AUTO GROUP<br />| Page5<br />
  28. 28. MOTOR TREND AUTO GROUP<br />Appealing to the widest spectrum of readers, the MTAG provides unparalleled editorial coverage of the new vehicle landscape that is articulated through the most credible and authoritative voices in the industry.<br />Titles<br /><ul><li>Automobile Magazine
  29. 29. Motor Trend
  30. 30. Truck Trend</li></ul>Web Sites<br /><ul><li>automobilemag.com
  31. 31. motortrend.com
  32. 32. trucktrend.com
  33. 33. automotive.com
  34. 34. intellichoice.com
  35. 35. internetautoguide.com
  36. 36. automallusa.com
  37. 37. autobuyguide.com
  38. 38. newcar.com</li></ul>CIRCULATION: 1.8MM • AUDIENCE: 12.4MM • MEDIAN AGE: 41 • MEDIAN HHI: $67,000 • UNIQUE VISITORS: 11.5MM • PAGE VIEWS: 61MM<br />Source: ABC 12/09,SIM Research estimates, 2009 Fall MRI, 2009 SIM Prototypes, and Nielsen Online SiteCensus. <br />| Page6<br />
  39. 39. PERFORMANCE AUTOMOTIVE GROUP<br />| Page7<br />
  40. 40. PERFORMANCE AUTOMOTIVE GROUP<br />From Do-It-Yourself customization to the latest consumer buying guides, the PAG encompasses the domestic automotive performance experience and collectively are the authority for the most popular American auto brands.<br />Titles<br /><ul><li>Hot Rod
  41. 41. Car Craft
  42. 42. Super Chevy
  43. 43. Chevy High Performance
  44. 44. Popular Hot Rodding
  45. 45. Mustang Monthly
  46. 46. Modified Mustangs & Fords
  47. 47. Corvette Fever
  48. 48. High Performance Pontiac
  49. 49. Vette
  50. 50. Muscle Mustangs & Fast Fords
  51. 51. 5.0 Mustang & Super Fords
  52. 52. Circle Track
  53. 53. Mopar Muscle
  54. 54. Muscle Car Review
  55. 55. Custom Classic Trucks
  56. 56. GM High-Tech Performance
  57. 57. Camaro Performers
  58. 58. Street Rodder
  59. 59. Rod & Custom
  60. 60. Classic Trucks</li></ul>Web Sites<br /><ul><li>hotrod.com
  61. 61. carcraft.com
  62. 62. superchevy.com
  63. 63. chevyhighperformance.com
  64. 64. popularhotrodding.com
  65. 65. mustangmonthly.com
  66. 66. mustangandfords.com
  67. 67. corvettefever.com
  68. 68. highperformancepontiac.com
  69. 69. vetteweb.com
  70. 70. musclemustangsandfastfords.com
  71. 71. mustang50magazine.com
  72. 72. circletrack.com
  73. 73. moparmusclemagazine.com
  74. 74. customclassictrucks.com
  75. 75. gmhightechperformance.com
  76. 76. camaroperformers.com
  77. 77. streetrodderweb.com
  78. 78. rodandcustommagazine.com
  79. 79. classictrucks.com</li></ul>CIRCULATION: 2.2MM• AUDIENCE: 24.5MM • MEDIAN AGE: 41• MEDIAN HHI: $67,351 • UNIQUE VISITORS: 2.6MM• PAGE VIEWS: 13MM<br />Source: ABC 6/09, Sworn 12/08, SIM Research estimates, 2009 Spring MRI, 2009 SIM Prototypes, ad Nielsen Online SiteCensus. <br />| Page8<br />
  80. 80. TRUCK GROUP<br />TRUCK GROUP<br />| Page9<br />
  81. 81. TRUCK GROUP<br />Covering off-road, diesel and custom models, the Truck Group delivers enthusiasts who share a passion for power, style and modification. Vital “how-to” and “what-with” features make the Truck Group the undisputed authority on the four-wheeling experience<br />Titles<br /><ul><li>4-Wheel & Off-Road
  82. 82. Four Wheeler
  83. 83. Diesel Power
  84. 84. Truckin’
  85. 85. JP
  86. 86. Off-Road
  87. 87. 4Wheel Drive & Sport Utility Vehicle
  88. 88. Mini-Truckin’
  89. 89. 8-Lug Diesel Truck
  90. 90. RV Magazine</li></ul>Web Sites<br /><ul><li>4wheeloffroad.com
  91. 91. fourwheeler.com
  92. 92. dieselpowermag.com
  93. 93. truckinweb.com
  94. 94. jpmagazine.com
  95. 95. sporttruck.com
  96. 96. off-roadweb.com
  97. 97. 4wdandsportutility.com
  98. 98. minitruckinweb.com</li></ul>CIRCULATION: 960M• AUDIENCE: 11.3MM• MEDIAN AGE: 37• MEDIAN HHI: $57,786 • UNIQUE VISITORS:2.5MM • PAGE VIEWS: 12.7MM<br />Source: ABC 6/09 and 12/09, Sworn 12/08, SIM Research estimates, 2009 Spring and Fall MRI, 2009 SIM Prototypes, and Nielsen Online SiteCensus. <br />| Page10<br />
  99. 99. INTERNATIONAL GROUP<br />INTERNATIONAL GROUP<br />| Page11<br />
  100. 100. INTERNATIONAL GROUP<br />With a strong emphasis on performance, speed and style, these titles spotlight the “pop culture” of music, fashion and technology, the International Group attracts the next generation of car consumers, the coveted 16-24 male demo.<br />Titles<br /><ul><li>Import Tuner
  101. 101. Super Street
  102. 102. European Car
  103. 103. Eurotuner
  104. 104. Honda Tuning
  105. 105. Modified
  106. 106. Lowrider
  107. 107. Heavy Hitters
  108. 108. Project Car</li></ul>Web Sites<br /><ul><li>importtuner.com
  109. 109. superstreetonline.com
  110. 110. europeancarweb.com
  111. 111. eurotunerweb.com
  112. 112. hondatuningmagazine.com
  113. 113. modified.com
  114. 114. lowridermagazine.com
  115. 115. lowriderarte.com
  116. 116. lowriderbike.com
  117. 117. lowrideredge.com</li></ul>CIRCULATION: 333M• AUDIENCE:2.6MM• MEDIAN AGE: 34• MEDIAN HHI: $62,575 • UNIQUE VISITORS:1.6MM • PAGE VIEWS: 9.5MM<br />Source: ABC 6/09, Sworn 12/08, SIM Research estimates, 2009 Fall MRI, 2009 SIM Prototypes, and Nielsen Online SiteCensus. <br />| Page12<br />
  118. 118. MOTORCYCLE GROUP<br />| Page13<br />
  119. 119. MOTORCYCLE GROUP<br />Sportbikes, Harleys, dirt bikes, choppers, touring bikes and even all-terrain-vehicles, the Motorcycle Group covers virtually everything on two wheels.<br />Web Sites<br /><ul><li>motorcyclistonline.com
  120. 120. sportrider.com
  121. 121. superstreetbike.com
  122. 122. motorcyclecruiser.com
  123. 123. hotbikeweb.com
  124. 124. hotrodbikes.com
  125. 125. dirtrider.com
  126. 126. atvrideronline.com
  127. 127. streetchopperweb.com</li></ul>Titles<br /><ul><li>Motorcyclist
  128. 128. Sport Rider
  129. 129. Super Streetbike
  130. 130. Motorcycle Cruiser
  131. 131. Hot Bike
  132. 132. Hot Bike Baggers
  133. 133. Dirt Rider
  134. 134. ATV Rider
  135. 135. Motorcyclist Retro</li></ul>CIRCULATION: 688M• AUDIENCE:8.1MM• MEDIAN AGE:39• MEDIAN HHI: $68,493 • UNIQUE VISITORS: 1.4MM • PAGE VIEWS: 6.6MM<br />Source: ABC 6/09, Sworn 12/08, SIM Research estimates, 2009 Spring MRI, 2009 SIM Prototypes, and Nielsen Online SiteCensus. <br />| Page14<br />
  136. 136. ACTION SPORTS GROUP<br />| Page15<br />
  137. 137. ACTION SPORTS GROUP<br />The Action Sports Group is driven by inspiring its readers to get out and participate—and providing them with the next best thing when they can't. The ASG does it through amazing photography, award-winning journalism, authoritative gear reviews and an absolute passion for producing the best action sports content on the planet.<br />Web Sites<br /><ul><li>surfermag.com
  138. 138. surfingthemag.com
  139. 139. fantasysurfer.com
  140. 140. wavewatch.com
  141. 141. skateboardermag.com
  142. 142. snowboardermag.com
  143. 143. powdermag.com
  144. 144. canoekayak.com
  145. 145. bikemag.com
  146. 146. slamonline.com</li></ul>Titles<br /><ul><li>Surfer
  147. 147. Surfing
  148. 148. Skateboarder
  149. 149. Snowboarder
  150. 150. Powder
  151. 151. Canoe & Kayak
  152. 152. Bike
  153. 153. Slam</li></ul>CIRCULATION: 532M • AUDIENCE: 3MM • MEDIAN AGE: 28 • MEDIAN HHI: $74,035 • UNIQUE VISITORS: 930M • PAGE VIEWS: 9.3MM<br />Source: ABC, SIM subscriber study, SIM research estimate. <br />| Page16<br />
  154. 154. MARINE GROUP<br />| Page17<br />
  155. 155. MARINE GROUP<br />When it comes to all things boating, the Marine Group is the educated expert. The Marine Group offers all of the information readers want regarding boat tests, gear, electronics, maintenance, sail boats, megayachts, lifestyle and everything else they need to enjoy their time aboard. <br />Web Sites<br /><ul><li>powerandmotoryacht.com
  156. 156. voyagingonline.com
  157. 157. sailmagazine.com</li></ul>Titles<br /><ul><li>Power & Motoryacht
  158. 158. Sail</li></ul>CIRCULATION: 281M• AUDIENCE:2.9MM• MEDIAN AGE: 57 • MEDIAN HHI: $203,650 • UNIQUE VISITORS: 139M• PAGE VIEWS: 694M<br />Source: ABC 6/09, Sworn 12/08, SIM Research estimates,2007 SAIL Sub Study ( Beta Research Corp., 2008 PMY Sub Study, and Nielsen Online SiteCensus. <br />| Page18<br />
  159. 159. HOME TECHNOLOGY & PHOTOGRAPHY GROUP<br />| Page19<br />
  160. 160. HOME TECHNOLOGY & PHOTOGRAPHY GROUP<br />The Home Tech Group is the essential resource for the latest and most authoritative information and opinion on cutting edge audio, video and photography gear—plus movies, music, trends, how-to’s and more. <br />Web Sites<br /><ul><li>hometheatermag.com
  161. 161. hometheaterdesignmag.com
  162. 162. ultimateavmag.com
  163. 163. stereophile.com
  164. 164. shutterbug.com</li></ul>Titles<br /><ul><li>Home Theater
  165. 165. Home Theater Design
  166. 166. Stereophile
  167. 167. Shutter Bug</li></ul>CIRCULATION: 281M• AUDIENCE: 1.7MM• MEDIAN AGE: 39• MEDIAN HHI: $92,000• UNIQUE VISITORS: 400M • PAGE VIEWS: 4MM<br />Source: ABC 6/09, Sworn 12/08, SIM Research estimates, 2007 Home Theater Online Reader Survey, and Nielsen Online SiteCensus. <br />| Page20<br />
  168. 168. SOAP OPERA GROUP<br />| Page21<br />
  169. 169. SOAP OPERA GROUP<br />The Soap Opera Group, provides behind-the-scenes scoop, breaking news, photos and interviews with the stars to hundreds of thousands of passionate daytime fans every week. With special editorial features on beauty, fashion, health/fitness and parenting, in addition to the latest soap news, the Group gives readers all the information they crave.<br />Titles<br /><ul><li>Soap Opera Digest
  170. 170. Soap Opera Weekly</li></ul>Web Sites<br /><ul><li>soapoperadigest.com
  171. 171. soapoperaweekly.com</li></ul>CIRCULATION: 685M • AUDIENCE:8.9MM• MEDIAN AGE: 42• MEDIAN HHI: $38,439• UNIQUE VISITORS: 400M • PAGE VIEWS: 3.5MM<br />Source: ABC 6/09, Sworn 12/08, SIM Research estimates, 2009 Spring MRI, 2009 SIM Prototype and Nielsen Online SiteCensus. <br />| Page22<br />
  172. 172. ONLINE<br />Millions of Enthusiasts Visit theSIM DIGITAL GROUP OF WEBSITES<br />77 Web sites<br />121 Million Page Views <br />21.5Million Unique Visitors<br />SIMoffers a variety of custom, integrated online advertising programs proven to engage enthusiasts<br />Source: Nielsen Online SiteCensus; Page Views & Unique Visitors, YTD Monthly Avg. <br />| Page23<br />
  173. 173. REINFORCE YOUR REACH<br />Our Events Provide:<br /><ul><li>Incomparable enthusiast engagement and interaction
  174. 174. Valuable exposure to consumers of all ages and demographics
  175. 175. Extended reach to millions more through our magazines and websites
  176. 176. Local and national media coverage
  177. 177. Opportunities for sponsorship, product demos, and exhibits</li></ul>OVER 50 EVENTS<br />Bike Heavy Pedal Tour • Bike Magazine’s Monster Park • Bike Video Awards & Reader Poll • Car Craft Summer Nationals • Diesel Power Challenge • Drag Week • Driven to Ride Tour • Endurocross • Engine Masters Challenge • Havoc Tour • Hot Rod Power Tour • International Surfing Day • Lowers Pro • Lowrider Go-Lo Tour • MINI Moto SX • Motor Trend Auto Shows (24) • Outerbanks Pro • Powder Poll Awards • Powder to the People Tour • Rivalry Challenges • Skateboarder’s Back to the Banks • Skateboarder’s North Shore Bowl Jam • Snowboarder Super Park • Street Rodder Road Tour • Super Lap Battle • Surfer Cold Water Classic • Surfer Newport Beach Pro • Surfer Poll Awards • Surfer Surf Shop Challenge • Top Truck Challenge • Tuner Meets • Ultimate Adventure<br />Over1.8MMAttendees!<br />Source: SIM research estimate. <br />| Page24<br />
  178. 178. On air <br />HOT ROD TELEVISION<br /><ul><li> Reaches over 220,000 households* weekly</li></ul>(*Based on estimated reach of 5.7MM households over 6-month show season; SPEED Channel)<br />ENDUROCROSS TV<br /><ul><li> Reaches over 528,000 households*</li></ul>(*Based on estimated household viewership of six shows in 2008; Versus Network)<br />ULTIMATE ADVENTURE TV<br /><ul><li> Will reach 100,000 households* weekly</li></ul>(*2010 program; Based on The Outdoor Channel estimates)<br />TOP TRUCK CHALLENGE TV<br /><ul><li> Will reach 100,000 households* weekly</li></ul>(*2010 program; Based on The Outdoor Channel estimates)<br />MOTOR TREND RADIO<br /><ul><li> Award-winning programs (2008 International Automotive Media Association)
  179. 179. Broadcasts to over 123 affiliates nationwide
  180. 180. Reaching over 19 million subscribers*
  181. 181. Past shows & podcasts downloadable on iTunes (Keyword: MotorTrend)</li></ul>(*Reported by Sirius/XM as of 2/23/09)<br />| Page25<br />
  182. 182. Social Media<br /><ul><li>SIM embraces modern content consumption and social networking
  183. 183. Official brand pages feature video on demand, breaking news and editorial exclusives
  184. 184. Partners include YouTube, twitter, facebook, hulu, 5min, etc.</li></ul>| Page26<br />
  185. 185. OFFICIAL PRODUCT PROGRAMYour Products, “Best in Class”<br />Example: “MOTOR TREND® Official Fuel” with Texaco. MOTOR TREND approves and uses the fuel in all its test cars<br />SERVICE LICENSINGYour Service, Added Trust backed by SIM Brands<br />Example: UTI – Universal Technical Institute, the leading provider of technical education; “HOT ROD U” program’s specifically-designed curriculum for repairing domestic performance vehicles<br />WIRELESSTarget Customers Via Mobile Phones<br />Example: Static ads, SMS/MMS alerts, WAP sites, video pre-roll capabilities on select SIM properties including: LOWRIDER, Soap Opera Digest, MOTOR TREND, SIM Action Sports Group properties<br />APPROVED PROGRAMSYour Brand, Our “Seal” of Approval<br />Example: MOTOR TREND® Approved Mr. Clean Auto Dry Series (Procter & Gamble)<br />PLUS: Consumer Products, Content Syndication, & International Licensing<br />| Page27<br />LICENSING OPPORTUNITIES<br />
  186. 186. | Page28<br />CONTENT LICENSING OPPORTUNITIES<br />International Licensing & Content Syndication<br /><ul><li>Trademark and magazine content worldwide
  187. 187. Motor Trend, Slam, Super Streetbike, Lowrider
  188. 188. Licenses content to publishers in Russia and China and through the New York Times Syndicate and Fox Syndication
  189. 189. Over 5,000 content syndication partners
  190. 190. Four Wheeler, 4Wheel & Off-Road, Super Street, Import Tuner, Modified</li></li></ul><li>OUT-OF-HOME ADVERTISING<br />WE OFFER…<br /><ul><li>Over 300 trucks in our fleet
  191. 191. Expanded reach of urban, suburban, and rural routes
  192. 192. Over 8 hours per day per truck; 5 days per week; over 160,000 miles per week
  193. 193. Delivery of products to stores; identify with your top retailers</li></ul>USE OUR FLEET FOR:<br /><ul><li>Product Introductions
  194. 194. Local/Community Events
  195. 195. Seasonal Campaigns </li></ul>METRO AREAS SERVICED:<br /><ul><li>Chicago
  196. 196. Los Angeles
  197. 197. Baltimore/Washington DC
  198. 198. Philadelphia</li></ul>| Page29<br />
  199. 199. Postal and Email addresses enhanced with demographic and lifestyle data is available!<br />Leverage customer data to gain efficiencies, better target, and identify profit opportunities<br />Benefits:<br /><ul><li>Reinforcement of advertising message and delivering the right message to the right consumer through measurable media
  200. 200. Offer true integrated marketing opportunities via multi-media campaigns
  201. 201. Set your brand apart from the competition
  202. 202. Increase your brand’s value and relevance to recipients
  203. 203. Use demographic data to support non-endemic advertising
  204. 204. Target subscribers within specific retail areas </li></ul>What’s in the SIM Database:<br /><ul><li>Publications Data – 6MM Magazine Subscriber Opt-ins
  205. 205. Newsletter Data – 1MM Opt-in Email Addresses
  206. 206. Ancillary Data – 40,000 Opt-ins from Contests, Shows, Product Buyers</li></ul>| Page30<br />DATABASE & EMAIL MARKETING<br />
  207. 207. How SIM Can Help You<br />How SIM Can Help You<br />SIM OFFERS:<br /><ul><li>Unparalleled access to over 100MM enthusiasts through 69 publications, 77 Web sites, 800 branded products, 55+ events, plus TV and radio programs
  208. 208. Laser-like editorial focus: Your brand, your products and your initiatives
  209. 209. Unmatched authority & credibility: #1 provider of information and opinion
  210. 210. Greatest synergy between editorial & advertising: More engaged readers
  211. 211. Extremely opinionated and influential audiences: Word of Mouth
  212. 212. Highly successful integrated opportunities that engage the most passionate readers</li></ul>| Page31<br />
  213. 213. Where Enthusiasts Go For Inspiration<br />Where Consumers Go For Advice<br />| Page32<br />

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