Apple Presentation

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Analysis and Strategic Recommendations of Apple

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Apple Presentation

  1. 2. Succession Plan Tim Cook Jonathan Ives
  2. 3. Financial Capital
  3. 4. • Strong Cash Position • No Long Term Debt
  4. 5. Industry R&D IBM $6.2B Microsoft $7.4B Sun $1.9B Google $2.1B HP $3.6B Intel $5.8B Cisco $4.7B $0.844B
  5. 6. <ul><li>“[We] believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot” </li></ul><ul><li>- Tim Cook, Apple’s C.O.O, 2009 </li></ul>• March 28, 2009 R&D expenditures increased by 17% over Q2 2008 • Increase due in part to &quot;increase in R&D head count in the current year to support expanded R&D activities&quot; (10-Q)
  6. 7. Recommendations
  7. 8. Subscription Based Media
  8. 9. iTunes to iMedia
  9. 11. Genius Filtering
  10. 12. Cross Platform Integration
  11. 13. Software in the Clouds
  12. 14. App App App App App
  13. 17. Questions
  14. 18. Possible Acquisitions $700M $6.3B $13.5B $29B
  15. 19. Subscription-based Long Tail
  16. 20. Kindle DX checklist: Touchscreen, Fail. Color, Fail. Affordable, Fail. Screen size, Win. Storage, Win. Design, Meh. Overall: Semi-FAIL. Dwight Silverman (@dsilverman) Houston Chronicle Thoughts on Kindle 2

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