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10 Things I Learned at
the Business of
Customer Education
Conference
Customer Education
Drives Sales.
A MOOC Can Have a
50% Completion Rate.
You Don’t Need to
Enforce Activities /
Labs.
Know Your Audience…
...Well.
Education Does Not
Have to Be About the
Product.
Analytics Does Not
Have to Be That
Hard…
Just Measure Impact
on What the Business
Cares About Most.
Your First Hire:
Training Coordinator.
Two Kinds of Customer
Education People:
Training as a Service
Training as a Business
A Certification Should
Be Significant.
Serve Good Food and
Good Things Happen.
?
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10 Things I Learned at the Business of Customer Education Conference

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I gave a short talk on Wednesday, March 9 at the Bay Area Customer Education MeetUp hosted at WalkMe. I summarized my key take aways from the speakers at the conference that included PuppetLabs, MuleSoft, Gainsight, GoodData, TIBCO Analytics, Synaptics. The conference speaker lineup also included a guest appearance by Robert Scoble on VR and the future of learning.

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10 Things I Learned at the Business of Customer Education Conference

  1. 1. 10 Things I Learned at the Business of Customer Education Conference
  2. 2. Customer Education Drives Sales.
  3. 3. A MOOC Can Have a 50% Completion Rate.
  4. 4. You Don’t Need to Enforce Activities / Labs.
  5. 5. Know Your Audience… ...Well.
  6. 6. Education Does Not Have to Be About the Product.
  7. 7. Analytics Does Not Have to Be That Hard… Just Measure Impact on What the Business Cares About Most.
  8. 8. Your First Hire: Training Coordinator.
  9. 9. Two Kinds of Customer Education People: Training as a Service Training as a Business
  10. 10. A Certification Should Be Significant.
  11. 11. Serve Good Food and Good Things Happen.
  12. 12. ?

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