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1 Coffee Pot, Many Disciplines: Why Space Matters for Innovation

Massachusetts Institute of Technology
Massachusetts Institute of Technology
Massachusetts Institute of TechnologyManaging Director, The Martin Trust Center for MIT Entrepreneurship & Senior Lecturer, MIT at Massachusetts Institute of Technology

These are the often requested slides from a SXSW 2013 presentation by MIT Prof. Sanjay Sarma and I about the importance of space design and location for innovation, with very specific recommendations. One example is the often overlooked importance of a coffee system. Investing in a great central coffee system can promote serendipitous human collisions from multiple disciplines and thereby increase innovation.

1 Coffee Pot, Many Disciplines: Why Space Matters for Innovation

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1 Coffee Pot, Many Disciplines: Why
Space Matters
Saturday March 9, 2013
Bill Aulet – MD, MIT Trust Center
Sanjay Sarma – Director of Digital Learning, MIT
• Bill Aulet
– Successful Serial Entrepreneur & accidental academic
– Not an architect nor a designer
– Designed the Martin Trust Center for MIT Entrepreneurship
• Sanjay Sarma
– Award winning academic & intentional entrepreneur
– Designed and developed multiple innovative & successful
programs including the Auto-ID Center and the new MIT
IDC
– Head of MITx
Introduction
A Bit on the History
A Bit on the Theory
Courtesy of IDEO
Photo by Andy Ryan
1 Coffee Pot, Many Disciplines: Why Space Matters for Innovation
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1 Coffee Pot, Many Disciplines: Why Space Matters for Innovation

  • 1. 1 Coffee Pot, Many Disciplines: Why Space Matters Saturday March 9, 2013 Bill Aulet – MD, MIT Trust Center Sanjay Sarma – Director of Digital Learning, MIT
  • 2. • Bill Aulet – Successful Serial Entrepreneur & accidental academic – Not an architect nor a designer – Designed the Martin Trust Center for MIT Entrepreneurship • Sanjay Sarma – Award winning academic & intentional entrepreneur – Designed and developed multiple innovative & successful programs including the Auto-ID Center and the new MIT IDC – Head of MITx Introduction
  • 3. A Bit on the History
  • 4. A Bit on the Theory Courtesy of IDEO Photo by Andy Ryan
  • 6. DMZ
  • 7. The Martin Trust Center for MIT Entrepreneurship
  • 8. • Space really makes a difference • Understand DNA & Context then Align with it in a Way that Promotes your Goals • Look forward and not back to promote comfort zone for experimentation • Coffee Maker as a real & symbolic symbol Conclusions (Aulet)
  • 9. MIT is where it all started
  • 11. In both space and product
  • 12. Focus inhibits imagination Random association occurs when Mental Restructurings Why is relaxation important to innovation? Focus inhibits imagination Random association occurs whe Mental Restructurings "We can't solve problems by using the same kind of thinking we used when we created them."
  • 13. And where it continues to evolve “Our method was to develop integrated products, and that meant our process had to be integrated and collaborative.”
  • 14. And where it continues to evolve dddd Pixar Headquarters Emeryville, CA
  • 15. And where it continues to evolve New Apple Headquarters Cupertino, CA