1.
1 Coffee Pot, Many Disciplines: Why
Space Matters
Saturday March 9, 2013
Bill Aulet – MD, MIT Trust Center
Sanjay Sarma – Director of Digital Learning, MIT

2.
• Bill Aulet
– Successful Serial Entrepreneur & accidental academic
– Not an architect nor a designer
– Designed the Martin Trust Center for MIT Entrepreneurship
• Sanjay Sarma
– Award winning academic & intentional entrepreneur
– Designed and developed multiple innovative & successful
programs including the Auto-ID Center and the new MIT
IDC
– Head of MITx
Introduction

3.
A Bit on the History

4.
A Bit on the Theory
Courtesy of IDEO
Photo by Andy Ryan

5.
DMZ

6.
The Martin Trust Center for MIT
Entrepreneurship

7.
• Space really makes a difference
• Understand DNA & Context then Align with
it in a Way that Promotes your Goals
• Look forward and not back to promote
comfort zone for experimentation
• Coffee Maker as a real & symbolic symbol
Conclusions (Aulet)

8.
MIT is where it all started

9.
And where it
continues to evolve

10.
In both space
and product

11.
Focus inhibits imagination
Random association occurs when
Mental Restructurings
Why is relaxation important
to innovation?
Focus inhibits imagination
Random association occurs whe
Mental Restructurings
"We can't solve problems
by using the same kind
of thinking we used when
we created them."

12.
And where it
continues to evolve
“Our method was to develop
integrated products, and
that meant our process
had to be integrated and
collaborative.”

13.
And where it
continues to evolve
dddd
Pixar Headquarters
Emeryville, CA

14.
And where it
continues to evolve
New Apple
Headquarters
Cupertino, CA

15.
Thank you!
Any questions?