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# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Example: Target Customer Definition
& Segmentation for MIT
• MIT students
• Undergraduate (UG)
• Graduate Student – MBAs (MBA)
• Graduate Student – other Masters or PhD (Grad)
• Post Doctoral Student* (PostDoc)
• Any of the five schools at MIT
• We will further distinguish between all of these categories of
students by their interests using the persona methodology
• Again, we focus on IDE not SME entrepreneurship
17

# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Example: Target Customer Definition
& Segmentation for MIT
• MIT students
• Undergraduate (UG)
• Graduate Student – MBAs (MBA)
• Graduate Student – other Masters or PhD (Grad)
• Post Doctoral Student* (PostDoc)
• Any of the five schools at MIT
• We will further distinguish between all of these categories of
students by their interests using the persona methodology
• Again, we focus on IDE not SME entrepreneurship
17

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