William perrin bbc co jo cc


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William perrin bbc co jo cc

  1. 1. How traditional media can work with local websites for mutual benefit Two practical examples BBC CoJo 24 May 2012http://www.bbc.co.uk/journalism/blog/2012/05/bbcscc12---connecting-communit- 1.shtml William Perrin @willperrin http://talkaboutlocal.org
  2. 2. Example OneTfL and Corporate Manslaughter
  3. 3. 3 October 2011 Young woman killed at Junction of York Way and Grays’ Inn road outside Kings Cross station (Urban75)http://www.urban75.net/forums/threads/cyclist-killed-at-kings-cross-lighthouse.281966/
  4. 4. ‘Casualties are inevitable’ says TfLreport3 years prior to accident27 October 2008 – because report was archived on myblog I could dig it up in seconds. I had originally forcedpublication through FOI http://www.urban75.net/forums/threads/cyclist-killed-at-kings-cross-lighthouse.281966/
  5. 5. 14 October 2011 http://kingscrossenvironment.com/2011/10/14/kings-cross-cyclist-deaths-and-injuries-tfl-corporate-manslaughter/
  6. 6. 18 October 2011 http://www.bbc.co.uk/news/uk-england-london-15355659
  7. 7. http://www.camdennewjournal.com/news/2011/oct/call-tfl-face-%E2%80%98corporate-20 October 2011 manslaughter%E2%80%99-charge-over-delayed-safety-work-junction
  8. 8. 17 October 2012Kings Cross teamdraws on superbspecialist cyclingblogs to build casefor actionBlog trackbacksvital http://drawingrings.blogspot.co.uk/2011/10/cycling-trends-at-kings-cross.html
  9. 9. 13 December 2011 http://aseasyasridingabike.wordpress.com/2011/12/13/how-smoothing-traffic-flow-is-needlessly-causing-death-and-serious-injury/
  10. 10. We continuedto build anddeepen theissue on theKings Crosswebsite overthe monthsFor instance I went out and measured the road, to cross check withTfL ‘cycling design standards’ another blog had alerted me to http://kingscrossenvironment.files.wordpress.com/2012/01/graysinnnroadwidth.jpg
  11. 11. 7 January 2012 http://kingscrossenvironment.com/2012/01/07/why-did-tfls-killer-junction-not-measure-up-to-tfls-own-london-cycle-design- standards/
  12. 12. 16 January 2012Also localcouncillor hadcome out infavour ofinvestigation http://kingscrossenvironment.com/2012/01/16/tflcorporatemanslaughter/
  13. 13. ‘Most cyclists are very web savvy and these bloggers use social media like Twitter and their blogs to unite the message.’ ‘What it means is the stories often get into the mainstream media, for example here at BBC London, the Evening Standard and at The Guardian’3 February 2012 http://www.bbc.co.uk/news/uk-england-london-16874726
  14. 14. 1 March 2012 http://www.thetimes.co.uk/tto/public/cyclesafety/article3336152.ece
  15. 15. 30 April 2012 http://www.bbc.co.uk/news/uk-england-london-17902307
  16. 16. Example Two Talk About Local works with Trinity Mirror onBirmingham Mail Communities
  17. 17. Approached by David Higgerson of Trinity Mirror in late 2009, then at Bham Mail group ‘Im working on a project which hopefully will demonstrate that, just as not all bloggers are Sid Nutters (I believe I got that phrase from you?) not all journalists are just out to downplay the work of hyperlocal journalists or just steal their content.’http://www.birminghammail.net/your-communities/
  18. 18. http://www.trinitymirror.com/2010/08/birmingham-mail-launches-hyperlocal-communities-initiative-in-partnership-with-local-bloggers.html
  19. 19. Tips for media organisations looking to work systematically with volunteer-run localweb sites.Local bloggers often skilled volunteers, deeply rooted in their community who aremotivated by different things and face different pressures to paid staff. Normalmanagement and commercial techniques unlikely to be effective.Be nice, show humility especially if their coverage is better than yoursTime is a volunteers most precious resource respect that above all else – keep processes light and simpleRecognition, respect, acknowledgement important to any volunteer -Byline and attribute properly - link, link, link, link -Treat their content with respect on your siteAdd value to the local blogger where they need it or they are curious -time – help to follow up stories using your 9-5 capacity and brand -in kind – say, access to photo archive -ask them how you can helpRecognise altruistic motivation of the volunteer - offer to make contribution to local civicgood cause – eg childrens charity
  20. 20. Talk About Local provides consulting, training and business services to help people understand local grass roots media – please contact us This work funds our public service mission to help people in isolated or deprived communities find a voice online Check out our new projects on Augmented Reality and helping the unemployed use a better online profile to seek work at http://talkaboutlocal.org hello@talkaboutlocal.org @willperrin