Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Sales and Marketing - Social Conservation Workshops From Dakota Partners

206 views

Published on

State Fish and Wildlife Agencies are superb at delivering habitat enhancements and science-based wild-life management but most unfortunately lack the organizational structure, capabilities and discipline to ap-ply the Tools of Business to the Business of Conservation.

This interactive workshop introduces agency staff to the basics of Social Sales and Marketing enabling them to in-fuse proven, successful tactics and strategies into the agency’s ongoing business operations. Armed with this knowledge, staff can begin to develop better products and services and grown license sales and revenues.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Social Sales and Marketing - Social Conservation Workshops From Dakota Partners

  1. 1. Social Business Workshops TheToolsofBusinessfortheBusinessofConservation
  2. 2. Workshop Details Thecostforthistwo-dayworkshopis$2,500plustravelex- penses. Theworkshopisdesignedforagencyleadershipseniorman- agersresponsiblefordesigninganddeliveringCustomerfac- ingproducts andservices. AttendeesshouldincludeAgencyDirectorsandtheirchiefs, plusIT,Legal,LawEnforcementandFinanceleadership. DirectorsmaywishtoincludeselectCommissionersaswell. About Us Bill Creighton is Dakota Partners' Managing Director with an impressive record building, restructuring and re-positioning both start-up and established organizations. He brings significant experience transforming government, non-profit and publishing companies into successful Social Businesses. Bill is a digital strategist, organizational leader, business turnaround leader, crea- tive deal-maker and award-winning journalist with two Pulitzer Prize nominations. His career spans more than 25 years and 76 countries. @ bcreighton bill.creighton@gmail.com 703.850.5711 www.dakota-partners.com S tate Fish and Wildlife Agencies are superb at delivering habitat enhancements and science-based wild- life management but most unfortunately lack the organizational structure, capabilities and discipline to ap- ply the Tools of Business to the Business of Conservation. This interactive workshop introduces agency staff to the basics of Social Sales and Marketing enabling them to in- fuse proven, successful tactics and strategies into the agency’s ongoing business operations. Armed with this knowledge, staff can begin to develop better products and services and grown license sales and revenues. Program Outline—Day 1 State of the Industry—Social Marketing Today  CustomerExperienceJourneys.  SocialTrustandWordofMouthPromotion.  ContentMarketing.  Multi-ChannelSalesStrategies.  Value-BasedProductsandPricingModels.  Data-DrivenBusinessDecisions.  EmergingandEvolvingTechnologyAdoption State of the Agency— Setting the Baseline  AgroupassessmentoftheAgency’sSocialSalesand Marketingcapabilities. Social Sales and Marketing—The Details  DesigningSocialMarketResearch.  ImprovingProduct DesignandDevelopment.  CreatingGo-to-MarketPlans  TransformingPRintoSocialCommunication.  EmbracingTechnology,DataandAnalytics.  Forecasting,BudgetingandReturnonInvestment. Program Outline—Day 2 Creating a Social Marketing Plan ThefoundationofanysuccessfulbusinessisaclearCustomer -centricstrategydesignedtodeliverproductsandservices that inform,delightorenrichthelivesofitsCustomers. Thisstrategycomestolifethroughinnovativeproduct devel- opment,creativemarketingplans, socialconnectivity and embracingofever-disruptivetechnologies. UsingprovenSocialBusinessmodels,attendeeswillbuilda customizedframeworkfor developmentofaSocialMarket- ingPlan. SocialSalesandMarketing—Conservation’sFuture

×