New digital media dominates the
  2008 Presidential Election



                         Bilkay Taner
                    ...
Reading


  •   Reading:
      Campaign Ads, Online Messaging, and Participation:
      Extending the Communication Mediat...
The OLD vs. NEW Political Media

Old Political Media                  New Political Media
• Many Filters                  ...
Who are the receivers?

Old Political Media                   New Political Media
•                                     • ...
The Pro’s & Con’s of New Political Media

Pro’s:                                  Con’s:
• Reaches diverse groups of peopl...
Images from 2008 Presidential Election

Old Campaign                            New Campaign
•




                       ...
The future of Politics

                        The Future
                        • Increased Voter Involvement
         ...
Thank you!
YouTube
Citations
                                                                      • YouTube Video - Politics and Bus...
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Group Presenation: Politics & New Media

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Group Presenation: Politics & New Media

  1. 1. New digital media dominates the 2008 Presidential Election Bilkay Taner COM 300 Group Presentation 2-18-09
  2. 2. Reading • Reading: Campaign Ads, Online Messaging, and Participation: Extending the Communication Mediation Model. • Journal of Communication • Authors: Shah, Cho, Gotlieb, Hwang, Lee
  3. 3. The OLD vs. NEW Political Media Old Political Media New Political Media • Many Filters • A lot of information sharing • Voters are distant • Voters can interact easily • Reaches fewer voters • Reaches many voters • Limits information distribution • Many distribution channels • Communication Channels old • Uses Internet, E-mail, blogging • Isolates younger voters • gives hope to younger voters • Controls Journalists • Listens to younger voters • Communication too slow • Understands Blogger generation • Communicates effectively • Communicates often using many platforms •What do the differences mean to you?
  4. 4. Who are the receivers? Old Political Media New Political Media • • Younger voters (usually stays away from politics) The usual Blue/Red State voters • • Technically Savvy (bloggers/web surfers) Older voters • • Open to new ideas Non-Technical voters • • Lives in metropolitan areas More rural communities • • More educated Depend on Mass Media •What did you like about the 2008 Presidential Campaign? And what did you not like?
  5. 5. The Pro’s & Con’s of New Political Media Pro’s: Con’s: • Reaches diverse groups of people • Can be too much information • Is Inclusive to public • Overwhelming for non-techy person • Provides greater knowledge • Has too much control over information • Can Bypass Big Media • Can appear to unfocused • Uses multiple media platforms (web, • Leaves Big Media out (less important) email, blogging, video) • Can react quickly to rumors • Creates a sense of community •What are the Pro’s and Con’s for you?
  6. 6. Images from 2008 Presidential Election Old Campaign New Campaign • •Email • Big Media •WEB • News paper •Blog • Rallies •Direct • Industry • Gadget •Which image did you see most in 2008? And why?
  7. 7. The future of Politics The Future • Increased Voter Involvement • Two way communication with candidates • Web-Site main form of Communication • More public fundraising through Web • More Moderate candidates? • Youth more knowledgeable (Politics) • Technically Savvy (bloggers/web surfers) • Political voice of international Americans • Information spreads faster through new digital media • Are you a better voter as a result of new media? •why?
  8. 8. Thank you!
  9. 9. YouTube Citations • YouTube Video - Politics and Business Shah, D., Cho, J., Nah, S., Gotlieb, M., Hwang, H., Lee, N., et al. (2007, December). Campaign Ads, Online Messaging, and •YouTube Video - NPR Interview Participation: Extending the Communication Mediation Model. Journal of Communication, 57(4), 676-703. Retrieved February 12, 2009, •YouTube Video doi:10.1111/j.1460-2466.2007.00363.x

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