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User Experience AKA


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My presentation for Hack the Hackathon Istanbul. I edited the presentation and added some notes for readers.

Basically tells the meaning of user experience as it is supposed to be. Let's define it without boundaries, not stuck in digital life.

You will get what is it as a terminology, what is the main parts of experience, how to check and change it. The essentials of UX and basic fundamentals.

Published in: Design, Technology, Business
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User Experience AKA

  1. 1. What is User Experience for Innovative Products? Bilal Kabaklı Lead Product Manager @bilalkabakli
  2. 2. How to define User Experience?
  3. 3. Note  for  readers UX User   Experience Yes, it is true that UX is not UI. It contains many concepts like information architecture, interaction design, interface, usability... But is it possible or ethically true to define a terminology by a bunch of other terminologies? When I ask you what is a bicycle, would you answer something made up of chain, wheel and handlebars?
  4. 4. User Experience Product   Goal Ease  of   Use Aesthe7c   and  Beauty Reflec7on   of  User
  5. 5. User Experience Product   Goal Ease  of   Use Aesthe7c   and  Beauty Reflec7on   of  User
  6. 6. Note  for  readers “Product Goal” is what your product delivers at the end of day. Like a hole for a driller. Product   Goal At this point, the designer has to understand that the need is not the driller but the hole.
  7. 7. User’s Need No  one  wants  to  use  a  driller,  they  want  a  hole  on  their  wall. -­‐-­‐  Sco7  McKelvey
  8. 8. Product Development Process + = Need Analysis  and   Produc7on Product  Goal An  innova<ve   business  starts  with   user’s  need. The  designer  analysis   the  “real”  need  and   develops  something   to  solve  it. Basically,  product   goal  is  what  it  solves.
  9. 9. Note  for  readers There are a lot of ways to analyze whether functionality fits to the need or the need really exists. Like focus group sessions. Product   Goal However, there may be many ways to be invented. Dropbox did it with an very basic video. After they got the attraction, they built the product.
  10. 10. Easy Need Analysis *  Dropbox’s  First  Video  h7p://
  11. 11. User Experience Product   Goal Ease  of   Use Aesthe7c   and  Beauty Reflec7on   of  User
  12. 12. Note  for  readers “Ease of use” basically is how your product easily discovered, learned and used by users. Ease  of   Use Concepts like usability, interaction design and information architecture provides the basis.
  13. 13. Note  for  readers Ease  of   Use Next video is one of the first researches conducted for Human Machine Interaction (machine instead of computer for those days). Two people not ordinary fellows but research engineers of XEROX are asked to copy a document. Video shows what is left if you do not design for users.
  14. 14. XEROX (Parc) Copier *  Lucy  Suchman  h7p://­‐corporate-­‐ethnography-­‐and-­‐the-­‐giant-­‐green-­‐bu7on/
  15. 15. Failing Ease of Use Errors Slow   Performance Anger  and   Madness
  16. 16. Action - Feedback Loops Ac7on Trial Feedback
  17. 17. Note  for  readers Each action is a trial for user to discover the product at the beginning. Ease  of   Use And also each action has to be returned by a feedback. Because that’s the rule for life. In daily life, we always see the results of our physical actions. Users always require feedback to see consequences of their action.
  18. 18. Feedback AKA Action Immediate Consistent Feedback *  Mental  Models  (Cogni<ve  Science)  by  Dedre  Gentner  and  Albert  L.  Stevens Familiar
  19. 19. User Experience Product   Goal Ease  of   Use Aesthe7c   and  Beauty Reflec7on   of  User
  20. 20. Aesthetic and Beauty “Attractive  things  work  better” -­‐-­‐  Donald  Norman *  Emo<onal  Design  -­‐  Donald  Norman
  21. 21. Note  for  readers Researches indicates pleasant things effects positively user motivation to learn, use and discover. This is why beautiful things work better. Aesthe7c   and  Beauty Next example is told by and epic advertisement man, Rory Sutherland. It shows how user’s attitude changes by only visual modifications.
  22. 22. Aesthetic and Beauty *  Watch  the  relevant  part  over  h7p:// *  Rory  Sutherland:  Life  lessons  from  an  ad  man  h7p://
  23. 23. Note  for  readers Next examples are two academic researches which show how the same ATM with beautiful design worked better in Israel and Japan. Aesthe7c   and  Beauty I first found in Emotional Design by Donald Norman. I check the papers and added links.
  24. 24. Aesthetic and Beauty d   rker! o e W e) B Pleasant Unpleasant *  Kurosu,  M.  and  Kashimura,  K.  -­‐  Apparent  Usability  vs.  Inherent  Usability *  Noam  Trac<nsky  -­‐  Aesthe<cs  and  Apparent  Usability:  Empirically  Assessing  Cultural  and  Methodological  Issues
  25. 25. User Experience Product   Goal Ease  of   Use Aesthe7c   and  Beauty Reflec7on   of  User
  26. 26. Note  for  readers People without an exception want to communicate. That’s the reason we do things. Reflective level of design is basically how user communicates via product. Reflec7on   of  User For big brands, reflection can effect positively other part of UX. Think of Apple for this example. An Apple product is more likely to be loved more, used more. One of the hardest thing to implement for startups.
  27. 27. Reflection of User PC      vs      Mac
  28. 28. Note  for  readers UX User   Experience What is to be said is UX is much more broader concept than we thought. At the end of day, users can only got a memory of an experience. That makes it harder to manage. Daniel Kahneman tells the great story of what users get from all the hard work of designers.
  29. 29. Acer  all,  we  only  got  the  memory  of  an   experience. -­‐-­‐  Daniel  Kahneman *  Daniel  Kahneman:  The  riddle  of  experience  vs.  memory  h7p://
  30. 30. Note  for  readers Someone in a session said he'd been listening to a symphony, and it was absolutely glorious music. And at the very end of the recording, there was a dreadful screeching sound. And then he added, really quite emotionally, it ruined the whole experience. But it hadn't. What it had ruined were the memories of the experience. Experience   vs  Memory He had had the experience. He had had 20 minutes of glorious music. They counted for nothing because he was left with a memory; the memory was ruined, and the memory was all that he had gotten to keep.
  31. 31. Thanks Bilal Kabaklı Lead Product Manager @bilalkabakli