Social media marketing 03-2011

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This is a SMM presentation that I did for my marketing team on 03-2011 based on a thorough research & analysis. The objective was to launch and manage the social media platforms for our Siblou brand (www.siblou.com)

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Social media marketing 03-2011

  1. 1. .......SOCIALMEDIAMARKETINGPrepared by Bilal Demashkieh12-03-2011…
  2. 2. MARKETING MIXTRADIONAL MM: 4 P’s• Product• Price• Place• PromotionEXTENDED MM: 3 P’s• People• Process• Physical evidence.......…
  3. 3. TRENDSTheWorldwikiYouTube2b vw/dBB, Nokia,iPhoneAppsGoogle5bn i• Information is shared• Information is for free or lessexpensive online• Increase in online spending• We spend more time online• Always connected• Call for action14m articles.......…
  4. 4. Platform for socialexchangeWHAT ISSOCIALMEDIA?.......…
  5. 5. Built on the ideologicaland technologicalfoundations of Web 2.0WHAT ISSOCIALMEDIA?.......…
  6. 6. Use of web-based andmobile technologiesWHAT ISSOCIALMEDIA?.......…
  7. 7. Individual / corporateusersWHAT ISSOCIALMEDIA?.......…
  8. 8. Interactive profile(text, photo, video…)WHAT ISSOCIALMEDIA?.......…
  9. 9. Instant communicationWHAT ISSOCIALMEDIA?.......…
  10. 10. 1. People are spendingmore time onlineTOP 5REASONSTO THINKSOCIALMEDIA.......…
  11. 11. 2. Success of SocialMedia (facebook,twitter, linkedin…etc)TOP 5REASONSTO THINKSOCIALMEDIA.......…
  12. 12. 3. Reachable troughmobile, PC, padsTOP 5REASONSTO THINKSOCIALMEDIA.......…
  13. 13. 4. Inexpensiveplatform vs. REACHTOP 5REASONSTO THINKSOCIALMEDIA.......…
  14. 14. 5. Social Medias areyour EYES & EARSTOP 5REASONSTO THINKSOCIALMEDIA.......…
  15. 15. TRADITIONAL VS.SOCIAL MARKETINGTRADITIONAL MARKETING• One way message• Passive• Reach: centralized• Accessibility: privately owned• Usability: requires specialized skillsand training• Immediacy: can be long (days,weeks, or even months)• Permanence: once created, cannotbe alteredSOCIAL MARKETING• 2 ways communication• Interactive• Reach: decentralized• Accessibility: public at little or no cost• Usability: does not require specializedskills and training• Immediacy : instantaneous responses;only the participants determine anydelay in response• Permanence: can be altered almostinstantaneously.......…
  16. 16. THE TASTE OF THE INTERNETSUMMING UP 2010
  17. 17. THE TASTE OF THE INTERNETSUMMING UP 2010
  18. 18. THE TASTE OF THE INTERNETSUMMING UP 2010
  19. 19. THE TASTE OF THE INTERNETSUMMING UP 2010
  20. 20. THE TASTE OF THE INTERNETSUMMING UP 2010
  21. 21. 500 million users1.2 million in Lebanon (0.24%)STATISTICSLAUNCHEDIN 2004.......…
  22. 22. An average user has 130friendsSTATISTICSLAUNCHEDIN 2004.......…
  23. 23. An average user isconnected to 80 pages,groups and eventsSTATISTICSLAUNCHEDIN 2004.......…
  24. 24. Average member creates90 pieces of content eachmonthSTATISTICSLAUNCHEDIN 2004.......…
  25. 25. More than 30 billionpieces of content, likephotos, web links andnews stories, are sharedeach monthSTATISTICSLAUNCHEDIN 2004.......…
  26. 26. 50% of active users log intothe site each day. Thiswould mean at least 175musers every 24 hoursSTATISTICSLAUNCHEDIN 2004.......…
  27. 27. 65m users accessing thesite through mobile-baseddeviceSTATISTICSLAUNCHEDIN 2004.......…
  28. 28. 700,000 businesses haveactive Pages on FacebookSTATISTICSLAUNCHEDIN 2004.......…
  29. 29. Facebook pages havecreated morethan 5.3bn fans.STATISTICSLAUNCHEDIN 2004.......…
  30. 30. 80,000 websites haveimplemented FacebookConnect since December2008STATISTICSLAUNCHEDIN 2004.......…
  31. 31. 60m users engage with itacross these externalsites/monthSTATISTICSLAUNCHEDIN 2004.......…
  32. 32. Twitter has over 150million registered usersworldwideSTATISTICSLAUNCHEDIN 2006.......…
  33. 33. Approximately sixty-fivemillion tweets are senteach daySTATISTICSLAUNCHEDIN 2006.......…
  34. 34. Over two billion tweetsare now posted on Twitterper monthSTATISTICSLAUNCHEDIN 2006.......…
  35. 35. More than 135,000 newpeople are registering onthe site per daySTATISTICSLAUNCHEDIN 2006.......…
  36. 36. At the current rate,Twitter will processalmost 10bn tweets in asingle yearSTATISTICSLAUNCHEDIN 2006.......…
  37. 37. 31% of users follow a brandSTATISTICSLAUNCHEDIN 2006.......…
  38. 38. More than 8 million brandrecommendations permonthSTATISTICSLAUNCHEDIN 2006.......…
  39. 39. September 2010:144,200,000 viewersSTATISTICS.......…
  40. 40. 2 billion videos watchedper daySTATISTICS.......…
  41. 41. Users:100+ videos per userSTATISTICS.......…
  42. 42. 70% of bloggers areorganically talking aboutbrands on their blogSTATISTICS.......…
  43. 43. 38% of bloggers postbrand or product reviewsSTATISTICS.......…
  44. 44. WHO ISDOING ITRIGHT?.......…
  45. 45. ISDOING ITRIGHT?.......…
  46. 46. .......…
  47. 47. ISDOING ITRIGHT?.......…
  48. 48. .......…
  49. 49. .......…click me
  50. 50. .......…One message before Social Media…
  51. 51. .......…
  52. 52. .......…
  53. 53. .......…One message after Social Media…
  54. 54. .......…The messageis distributedacrossSocial Mediachannels…
  55. 55. .......…
  56. 56. .......…
  57. 57. .......…HOW CAN ABUSINESSIMPLEMENT ASOCIAL MEDIASTRATEGY?
  58. 58. 1. ESTABLISH GOALS2. LISTEN3. BUILD4. ENGAGE5. ANALYZE & OPTIMIZE.......…
  59. 59. .......…1. ESTABLISHGOALS
  60. 60. .......…1. Write down2. Specific business3.Goals and4.objectiveESTABLISHGOALS
  61. 61. .......…2. LISTEN
  62. 62. .......…Learn about your audience:• Who/Where are they?• What is their personality like?• How/Where do they consume?• How/Where do they engage?LISTEN
  63. 63. .......…3. BUILD
  64. 64. .......…Choose your channels wisely:THEY ARE MANY!BUILD
  65. 65. .......…Set your home pageCorporate site, blog,facebook page, etc…
  66. 66. .......…Set your home pageCorporate site, blog,facebook page, etc…
  67. 67. .......…Use your Channels
  68. 68. .......…Use your ChannelsTo Engage & Drive Traffic
  69. 69. .......…4. HOW TOENGAGE?
  70. 70. .......…ASKQUESTIONS? ? ? ? . . .
  71. 71. .......…
  72. 72. .......…
  73. 73. .......…
  74. 74. .......…
  75. 75. .......…
  76. 76. .......…
  77. 77. .......…
  78. 78. .......…5. ANALYZE &OPTIMIZE
  79. 79. .......…You can measure:• Reach• Frequency & traffic• Influence• Conversations & Transactions• Sustainability• SentimentANALYZE &OPTIMIZE
  80. 80. .......…Measurement tools:ANALYZE &OPTIMIZEinsight
  81. 81. LIVE EXAMPLEWILL IT BLEND?• BlendTec released its ‘Will it Blend?’campaign.• 75 viral videos of Tom Dickson, the founderand chief executive of Blendtec,• Word-of-mouth, forwarding to friendshelped propel the product into the publicdomain.• The clips became a massive success on theinternet• 18m hit on Google alone,• Sales rose by 650% following the campaign........…click me
  82. 82. .......…
  83. 83. .......…click me
  84. 84. .......…click me
  85. 85. .......…click me
  86. 86. .......…
  87. 87. .......…click me
  88. 88. .......…
  89. 89. LIVE EXAMPLEFREE ADS.......…
  90. 90. LIVE EXAMPLEINTEGRATEDMARKETINGCOMMUNICATION.......…
  91. 91. You can’t hide anymoreCHALLENGES.......…
  92. 92. You should always listento the consumerCHALLENGES.......…
  93. 93. You should always havean answerCHALLENGES.......…
  94. 94. You should alwaysanswerCHALLENGES.......…
  95. 95. But what to answer?CHALLENGES.......…
  96. 96. The customer will bealways rightCHALLENGES.......…
  97. 97. Is it about the quantityof quality offans/followers?CHALLENGES.......…
  98. 98. Who should managesocial media?CHALLENGES.......…
  99. 99. Regardless to youranswers…CHALLENGES.......…
  100. 100. The customer will bealways RIGHT!CHALLENGES.......…
  101. 101. THANK YOU.......…

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