Apple's App Store - The Perfect Storm

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Single Slide on why the App Store succeeded.

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Apple's App Store - The Perfect Storm

  1. 1. Apple’s App Store <ul><li>iTunes: An accepted unified billing solution. </li></ul><ul><li>On-Device and side loading purchases. </li></ul><ul><li>AT&T (etc.) relinquishes control of app sales. </li></ul><ul><li>Low friction for publishers and consumers. </li></ul><ul><li>The Result? </li></ul><ul><li>74% of iPhone users download apps (48% other Smartphones, 12% all phones). >1 Billion downloads, >60,000 apps </li></ul><ul><li>Model yet to be replicated by any other handset manufacturer. </li></ul>

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