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Bootstrap Your Online Community 11 08 2008

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Jon Lebkowsky and I discuss the Bootstrap Community Model.

Published in: Technology, Education

Bootstrap Your Online Community 11 08 2008

  1. 1. Bootstrap Your Online Community by Bijoy Goswami & Jon Lebkowsky Community Strategists
  2. 2. Brief History of Community Online <ul><li>Bulletin board systems - dialup, UUNET, email, etc. </li></ul><ul><li>The well ('85) - Jon in 1989 - wanted to join earlier, but costs were long-distance </li></ul><ul><li>Intentional community: in person + online </li></ul><ul><li>6degrees: '90s - 2000 </li></ul><ul><li>Ryze (adrian): digital photos were key to ryze taking off (business network) </li></ul><ul><li>Tribe: Mark Pincus </li></ul><ul><li>Friendster: Jonathan Abrams: we can pick up chicks! </li></ul><ul><li>Flickr: great case study that gave people SOMETHING TO DO, other than just connecting </li></ul><ul><li>Linkedin: Business Persona, Recruiting/jobs </li></ul><ul><li>facebook: your life online </li></ul>
  3. 3. Network vs. Community?
  4. 4. Levels of Engagement <ul><li>Participant </li></ul><ul><li>Contributor </li></ul><ul><li>Collaborator </li></ul><ul><li>Lurker </li></ul><ul><li>Conversationalist </li></ul><ul><li>Host </li></ul>What’s the value exchange for each of your member types? <ul><li>Reader </li></ul><ul><li>Commentator </li></ul><ul><li>Blogger </li></ul>
  5. 5. Governance: Find Your Unique Balance Democracy Dictatorship
  6. 6. MRE Model (MREmap.com) <ul><li>Drivers </li></ul><ul><li>Values </li></ul><ul><li>Communication Style </li></ul><ul><li>Relationships </li></ul><ul><li>Knowledge Orientation </li></ul>Personality emerges from our location on the MRE Triangle
  7. 7. Your Community has a Core Purpose (M, R or E) Where on the MRE map? The Well Facebook MySpace Linkedin Digg MoveOn Linux Apache Flickr Wikipedia Amazon ebay Bootstrap Austin nytimes E M R Knowledge- sharing Hangout/ Relationship Action- oriented
  8. 8. Laws of Networks <ul><li>sarnoff : one-to-many </li></ul><ul><ul><li>Users interact with site/creator </li></ul></ul><ul><li>metcalfe / reed : many-to-many </li></ul><ul><ul><li>Users interact with each other </li></ul></ul><ul><li>What’s your network paradigm? </li></ul>
  9. 9. Conversations happen in ALL communities <ul><li>Sarnoff: amazon, wiki, </li></ul><ul><li>Metcalfe: ebay </li></ul><ul><li>Reed: Flickr </li></ul><ul><li>How do you facilitate conversations? </li></ul>
  10. 10. What is the Bootstrap? Right Action Right Time rebootstrap ideation product (demo) Use everything youPlusU (awaken) Yes! inner journey customer valley of death Constraint creates innovation ($ell) growth organization (build) Scale the model founder MRE (discover) Know thyself Bootstrap Austin
  11. 11. Bootstrap your Community <ul><li>DEMO </li></ul><ul><ul><li>MRE skew: major/minor </li></ul></ul><ul><ul><li>protocols: unique terms, evolve over time, rules </li></ul></ul><ul><li>SELL </li></ul><ul><ul><li>participants/contributors v. customers ($$$) </li></ul></ul><ul><ul><li>transactions, advertizing, owner </li></ul></ul><ul><li>BUILD </li></ul><ul><ul><li>Bootstrap infrastructure </li></ul></ul>
  12. 12. Bootfrastructure <ul><li>M/Apps (you!) </li></ul><ul><ul><li>global </li></ul></ul><ul><ul><li>private </li></ul></ul><ul><li>BootProfile </li></ul><ul><ul><li>identity </li></ul></ul><ul><ul><li>friends </li></ul></ul><ul><li>BootCommunity </li></ul><ul><ul><li>roles </li></ul></ul><ul><ul><li>groups </li></ul></ul><ul><ul><li>Conversations </li></ul></ul><ul><li>Expertise </li></ul>
  13. 13. Sources <ul><li>Full List (http://budurl.com/qnk7) </li></ul><ul><ul><li>Here Comes Everybody (bargains) </li></ul></ul><ul><ul><li>Starfish/Spider (governance) </li></ul></ul><ul><ul><li>Wikinomics (Linux, Wikipedia, Apache, etc.) </li></ul></ul><ul><ul><li>Cluetrain Manifesto (Conversations) </li></ul></ul>
  14. 14. Bijoy Gokowsky, [email_address] www.bijoygoswami.com Jon Lebswami, [email_address] www.weblogsky.com

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