Email Marketing Based Actual Results... Not Guesswork

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"Responsible for our biggest launch in company history... wrote all our daily sales emails..."
Justin Tupper, CEO Revolution Golf
New York, NY

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Email Marketing Based Actual Results... Not Guesswork

  1. 1. Breakthrough Email Response Strategies Based On Over 18 Years of Proven Results -- Not Guesswork... With Email Marketing Forensic Scientist: “Big Jason” Henderson Wednesday, June 18, 14
  2. 2. “Big Jason” Henderson & Why You Want To Listen Up... • Over 18+ years of email marketing experience... (Since 1996). • Over one billion emails sent using Lyris, ExactTarget, BlueHornet, YesMail, InfusionSoft, Office Auto Pilot... • Over 250 million emails split tested... • Attended world’s largest email marketing conference every single year since 2005... • Certified multiple times in Online Testing, Email Messaging Optimization, Value Proposition Development, and Landing Page Optimization by world’s leading marketing optimization and research company, MECLABS... (With over one billion emails split tested -- and validated, 10,000+ landing pages and paths tested, over 500,000+ interviews with decision makers, and over 15 years of meta-analysis of their research as to why customers say “YES”.)... “There are NO expert (email) marketers... There are only expert testers and experienced (email) marketers.” Dr. Flint McGlaughlin, CEO/Director of MECLABS Wednesday, June 18, 14
  3. 3. “Big Jason” Henderson & Why You Want To Listen Up... • Strategies based on proven results, not guesswork... (strategies that actually make money). • Written and stategized email copy in many different niches other than IM/Make Money Online... (Astrology, Golf, Skin Care, Weight Loss, Finance, Wild Flowers, Organic Produce, Comic Books, Art Supplies and More). • Written emails and/or coached email marketing strategies with some of the biggest names and biggest lists in online marketing... (Justin Tupper/ Revolution Golf, Jim Clair/Tao of Badass, Craig Clemens, Mike Morgan, Tony Flores, Mike Koenigs, MindValley, John Carlton, Bond Halbert, Mike Dillard and More.) Wednesday, June 18, 14
  4. 4. “Big Jason” Henderson & Why You Want To Listen Up... “Wrote our daily emails, sales emails, product launch emails... did our split testing... ..With Big Jason’s help we scored our biggest product launch in company history.” Justin Tupper, CEO and Co-Founder Revolution Golf, #1 Golf Instruction Site... List of Over 2,000,000 Subscribers... Daily emails sent over 30,000,000 times a month... (for six months) Top three launches in company history... Highest grossing year ever... Sam Markowitz John Carlton Caleb O’Dowd Scott Haines Bond Halbert Tony Flores Mike Morgan Craig Clemens Omar Michael Jim Clair Justin Tupper Mike Dillard Mike Koenigs Joshua Pelicer Greg Jacobs Amit Suneja Wednesday, June 18, 14
  5. 5. “Big Jason” Henderson - Email Consultant to Halbert Proteges... “I brought Big Jason in to write emails and optimize the email marketing of our 8 figure skin care company (with Amit Suneja - another Halbert protege). The sales from his emails were so good, I asked to license these emails for another project I started." Sam Markowitz (Last Protege and “Seeing Eye Jew” of Gary Halbert) New skin care company with Sam and Amit... New business with Caleb O’Dowd (another Halbert Protege) and Sam... Current top Clickbank product with Caleb... Copywriting projects with Scott Haines (another Halbert Protege)... Sam Markowitz John Carlton Caleb O’Dowd Scott Haines Bond Halbert Craig Clemens Omar Michael Jim Clair Justin Tupper Mike Dillard Mike Koenigs Joshua Pelicer Greg Jacobs Amit Suneja Tony Flores Mike Morgan Wednesday, June 18, 14
  6. 6. “Big Jason” Henderson - Email Consultant to Halbert Proteges... “Anything about email, I’m calling Jason first." John Carlton Reno, NV Spoke on email marketing at his seminar... Consulted on email marketing for various projects... I’m the official Simple Writing System Email Marketing Coach... Sam Markowitz John Carlton Caleb O’Dowd Scott Haines Bond Halbert Craig Clemens Omar Michael Jim Clair Justin Tupper Mike Dillard Mike Koenigs Joshua Pelicer Greg Jacobs Amit Suneja Tony Flores Mike Morgan Wednesday, June 18, 14
  7. 7. “Big Jason” Henderson - Email Consultant to Halbert Proteges... Bond Halbert (Halbert’s best student) Los Angeles, CA Sam Markowitz John Carlton Caleb O’Dowd Scott Haines Bond Halbert Craig Clemens Omar Michael Jim Clair Justin Tupper Mike Dillard Mike Koenigs Joshua Pelicer Greg Jacobs Amit Suneja Tony Flores Mike Morgan Wednesday, June 18, 14
  8. 8. “Big Jason” Henderson & Why You Want To Listen Up... “Having personally worked with Big Jason for six months -- I must say that he has an unbelievable talent for building rapport with affiliates, prospects AND customers with his email copywriting. One of the emails he wrote to affiliates was the best email I have seen written by anyone in a very long time. And I personally witnessed him single-handedly "nish in the top 5 for a John Carlton promotion and top ten for another big promotion with a reach of only about 3000 subscribers. And the list hadn’t been mailed in over a year or taken care of properly.” Sam Markowitz John Carlton Caleb O’Dowd Scott Haines Author of Clayton Makepeace’s Desktop Copy Coach Bond Halbert Tony Flores, A+ Copywriter Palo Alto, CA Craig Clemens Omar Michael Jim Clair Justin Tupper Mike Dillard Mike Koenigs Joshua Pelicer Greg Jacobs Amit Suneja Tony Flores Mike Morgan Wednesday, June 18, 14
  9. 9. “Big Jason” Henderson & Why You Want To Listen Up... “...usually I take a look at people’s promo emails and laugh as I rewrite them... ...Jason’s email was 1 of 2 out of thousands where I left it as it was... and it got good response... Jason’s an email jedi, a good email copywriter and strategist... you can trust him.” Sam Markowitz John Carlton Caleb O’Dowd Scott Haines “Million Dollar Mike” Morgan, Top Copywriter for Agora Also partnered with Mike on product called Conversion Elite, Bond Halbert Coeur d’Alene, Idaho and I wrote all the emails for our launch... Craig Clemens Omar Michael Jim Clair Justin Tupper Mike Dillard Mike Koenigs Joshua Pelicer Greg Jacobs Amit Suneja Tony Flores Mike Morgan Wednesday, June 18, 14
  10. 10. “Big Jason” Henderson & Why You Want To Listen Up... “Once we started putting his ideas into action... Instead of the usual 200-300 (email) responses, we got over 1,900 responses...” Sam Markowitz John Carlton Caleb O’Dowd Scott Haines Also wrote emails for one of Craig’s 7 figure companies... Bond Halbert Craig Clemens, A+ Copywriter New York, NY Craig Clemens Omar Michael Jim Clair Justin Tupper Mike Dillard Mike Koenigs Joshua Pelicer Greg Jacobs Amit Suneja Tony Flores Mike Morgan Wednesday, June 18, 14
  11. 11. Open-Floor: Questions & Answers... • Feel free to ask follow up questions Wednesday, June 18, 14
  12. 12. Warning... I will say and do things (based on actual results) your “expert” buddies will tell you not to do in emails... Your Email Marketing “Expert” Buddy... “Trust me...” Wednesday, June 18, 14
  13. 13. “...insights I’ve never seen from anyone else...” "When Big Jason joined Mindvalley, he sexed up our email funnels with strategies, tools and insights I've never seen from anyone else. Which is saying a lot, considering we've studied pretty much every email marketing book and program under the sun. Jason is what would happen if you mated a genius scientist like Albert Einstein with a legendary marketer like Gary Halbert...." Omar Michael Kuala Lampur, Malaysia Former head copywriter 4+ years for MindValleywith over $20,000,000 in sales from his emails and salesletters... Wednesday, June 18, 14
  14. 14. "I've tested things in my emails based on suggestions by Big Jason even though email marketing "experts" have told me not to do it. Jason's suggestions have had huge results, not only in clicks but sales as well." Jim Clair Denver, Colorado Head Copywriter for Tao of Badass (and Coaching Student) One of the top products on Clickbank Joshua Pelicer Creator of Tao of Badass Wednesday, June 18, 14
  15. 15. "Unlike almost all “so called” email experts, Big Jason Henderson has what matters most.... real life data and test results to back up what he teaches. You just can't beat real numbers Jason has derived from huge email campaigns across a variety of industries. EVERY email “guru” I know, warned against using one simple tactic which increased my click through rate 400%. Only Jason said such a tactic would work. Big Jason Henderson has earned The Halbert Seal of Approval, and I follow his advice faithfully above all others. " Bond Halbert Los Angeles, CA Copywriter and Son of The Greatest Copywriter Whoever Lived, Gary Halbert Wednesday, June 18, 14
  16. 16. “Big Jason” Henderson & Why You Want To Listen Up... “Big Jason happens to be the guy responsible for writing all the copy, re"ning our shopping cart pages, out-bound emails, writing copy and video scripts, tweaking and re"ning, observing and looking at every hole... making sure the customer buying experience is amazing... He has a very interesting and unique skill set...” Sam Markowitz John Carlton Caleb O’Dowd Scott Haines Ran his high 7 figure launch for Main St. Marketing Machines Fusion... Wrote all launch emails... affiliate email swipes... optin vsl scripts... Bond Halbert Mike Koenigs, Traffic Geyser San Diego, California Craig Clemens Omar Michael Jim Clair Justin Tupper Mike Dillard Mike Koenigs Joshua Pelicer Greg Jacobs Amit Suneja Tony Flores Mike Morgan Wednesday, June 18, 14
  17. 17. “Big Jason” Henderson & Why You Want To Listen Up... “Lastly I would like to give special thanks to my Launch manger Big Jason, with whose help made this launch a raving success. In fact he did so good that I doubled his fee without him even asking and even then I’m sure I got a bargain. If you are launching something and ready to go big then consider yourself lucky if Jason agrees to work with you.” Sam Markowitz John Carlton Caleb O’Dowd Scott Haines Ran his 7 figure launch for SkyBuilder, mobile app builder... Wrote all launch emails... affiliate email swipes... Bond Halbert Greg Jacobs, WP Mage & SkyBuilder Chiang Mai, Thailand Craig Clemens Omar Michael Jim Clair Justin Tupper Mike Dillard Mike Koenigs Joshua Pelicer Greg Jacobs Amit Suneja Tony Flores Mike Morgan Wednesday, June 18, 14
  18. 18. “Big Jason” Henderson & Why You Want To Listen Up... ”I normally assume my list only likes short emails... I learned making that assumption is very, very silly because I sold 5x more units using Jason’s long email copy... It pays to test this stuff.” Mitch Sanders, Owner of Hostzilla and Affiliate Marketer Sydney, Australia Wednesday, June 18, 14
  19. 19. “Big Jason” Henderson & Why You Want To Listen Up... “I’ve worked with Jason personally, and got to see what he has done on several of the major launches on the internet. I’ve worked on several 7 "gure launches myself... Obviously Jason has worked on several of the biggest launches and particularly the biggest launch in internet history. He’s currently working on one now that actually stopped him from working on my personal launch. When I do a launch I try and bring in the best and wanted him but he was working on another hug launch. Jason is somebody that knows exactly about conversions, about emails. He sends out some of the best emails copy that I’ve seen. His conversions and his ability to position the product or the offering is pretty much second to none.…” Jonathan Drake, Jeff Walker-Trained Product Launch Manager Bayfield, Colorado Wednesday, June 18, 14
  20. 20. I Write Emails for Money -- Not Applause... Wednesday, June 18, 14
  21. 21. Some Applause is better than others... Wednesday, June 18, 14
  22. 22. Some Applause is better than others... Wednesday, June 18, 14
  23. 23. Some Applause is better than others... Wednesday, June 18, 14
  24. 24. Some Applause is better than others... Wednesday, June 18, 14
  25. 25. Some Applause is better than others... Wednesday, June 18, 14
  26. 26. How to apply to work with Big Jason... Skype @ bigmarketing Email: bigjasonhenderson@gmail.com Wednesday, June 18, 14

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