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ThreeSixtyEight: A Brief Guide to Sticker Making

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An in-depth look at the process from sketching to getting the design prepped for print production from ThreeSixtyEight.

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ThreeSixtyEight: A Brief Guide to Sticker Making

  1. 1. L U N C H - N - L E A R N D E C . 2 0 A Brief Guide to Sticker Making
  2. 2. R E M E M B E R : R A D I C A L C O N D O R D O N ’ T P L A Y N O S H I T , A N D N E I T H E R S H O U L D Y O U . D O N ’ T S U G A R C O A T T H I N G S , J U S T T E L L I T H O W I T I S M A N . Sticker Making at a Glance – D E S I G N & I L L U S T R A T I O N – V E C T O R I Z E / P R E P A R A T I O N – C R E A T E Y O U R D I E - L I N E S – S E N D T O T H E P R I N T E R S – S H A R E Y O U R D E S I G N – R E V I E W Stickers are awesome! They have the ability to adhere to various surfaces, and make sure your message (or graphic) is heard/seen. Stickers are a great way to promote your business or just have fun. Kids love ‘em, so why shouldn’t we?
  3. 3. Let the Creativity Flow 1 - Hand drawn phase 2 - Get all of your ideas on paper and choose the best ones 3 - Is this going to be a die cut sticker? – D E S I G N & I L L U S T R A T I O N – V E C T O R I Z E / P R E P A R A T I O N – C R E A T E Y O U R D I E - L I N E S – S E N D T O T H E P R I N T E R S – S H A R E Y O U R D E S I G N – R E V I E W
  4. 4. Turn Your Sketch into a Masterpiece 1 - Take your drawing from rough sketch to kick-ass graphic using illustrator and photoshop 2 - You have options when it comes to look and feel (pen tool vs. image trace) Pen Tool - Allows you to create super crisp line and shape Image Trace - Retains the hand drawn qualities of the artwork – D E S I G N & I L L U S T R A T I O N – V E C T O R I Z E / P R E P A R A T I O N – C R E A T E Y O U R D I E - L I N E S – S E N D T O T H E P R I N T E R S – S H A R E Y O U R D E S I G N – R E V I E W
  5. 5. Examples VS C L E A N V E C T O R I M A G E T R A C E
  6. 6. 1 - Can be tricky if your artwork is a raterized file/photo 2 - A 0.5 point magenta line is typically used to show the printers where to cut your artwork 3 - Don’t forget the bleed! (if your design requires one) E X A M P L E D I E - L I N E S Create Your Die-Lines – D E S I G N & I L L U S T R A T I O N – V E C T O R I Z E / P R E P A R A T I O N – C R E A T E Y O U R D I E - L I N E S – S E N D T O T H E P R I N T E R S – S H A R E Y O U R D E S I G N – R E V I E W
  7. 7. 1 - Be sure to create your vector file using CMYK (do not send files in RGB) 2 - Consider using Pantones when creating your artwork Send to the Printers – D E S I G N & I L L U S T R A T I O N – V E C T O R I Z E / P R E P A R A T I O N – C R E A T E Y O U R D I E - L I N E S – S E N D T O T H E P R I N T E R S – S H A R E Y O U R D E S I G N – R E V I E W
  8. 8. 1 - Slap your new stickers on EVERYTHING 2 - Stickers are a fairly inexpensive way to make sure your message/artwork gets the attention it deserves Bask in the Glory – D E S I G N & I L L U S T R A T I O N – V E C T O R I Z E / P R E P A R A T I O N – C R E A T E Y O U R D I E - L I N E S – S E N D T O T H E P R I N T E R S – S H A R E Y O U R D E S I G N – R E V I E W
  9. 9. Let’s Review 1 - Create something that will catch people’s attention 2 - Turn your sketch into vector artwork 3 - Set up a die line (be kind to your printer) 4 - Send your printer-friendly file 5 - Stick those suckers EVERYWHERE – D E S I G N & I L L U S T R A T I O N – V E C T O R I Z E / P R E P A R A T I O N – C R E A T E Y O U R D I E - L I N E S – S E N D T O T H E P R I N T E R S – S H A R E Y O U R D E S I G N – R E V I E W

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