Color is one of the most important components of visual communication. Humans recognize color and process it in their brain before they are consciously aware of seeing it. Each color represents a different meaning and affects us at the most basic human level. An onlooker might look at a design and think that a color was used because it looked good, but an experienced designer knows that there is a lot more that goes into choosing a color. Big Fish decided to break down color and explain why it is so vital to presentation design.