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Danielle Brigida, National Wildlife Federation                   Farra Trompeter, Big Duck                                ...
#bridgeconf@farra        @starfocus@bigduck      @nwf                 bigducknyc.com | nwf.org
What we hope you will learn•  How the online you may or may not   differ from the offline/real "you”•  Different ways you ...
How do you usesocial media?                 bigducknyc.com | nwf.org
bigducknyc.com | nwf.org
Personal   Professional                      bigducknyc.com | nwf.org
bigducknyc.com | nwf.org
What do yourpeers do?               bigducknyc.com | nwf.org
What social media tools doyou use?Survey conducted June 20-July 6, 2012; 209 completed responses                          ...
How do you approach socialmedia?                                                                 Totally separate         ...
What do you talk about onFacebook?Survey conducted June 20-July 6, 2012; 209 completed responses                          ...
Are you Facebook friendswith your supervisor?                                                                 Yes         ...
How often do you check yourFacebook settings?                                                 At least once/month         ...
How much time do you spendon social media/week?                                                    Less than 5 hours      ...
Other survey takeaways•  Only 8% protect their tweets•  Most (75%) people rarely/never ask for   recommendations on Linked...
How can you manageyour personal brand?                  bigducknyc.com | nwf.org
You can use social media to•  Spread your organization’s mission•  Be helpful•  Be a thought leader•  Develop community•  ...
bigducknyc.com | nwf.org
What do you want others tothink of you?     I am a   __________       in   __________      for   __________               ...
What do your colleagues andfriends think?•  What personal brand attributes do you   associate with _____?•  What skills do...
Who does Google think you are?                       bigducknyc.com | nwf.org
Take time to listen & respond                         bigducknyc.com | nwf.org
Set goals, then pick tools•  Which tools let you tell the story the best?•  Where is your audience?•  What do you want the...
Not sure what to post? WWGT!                What Would              Grandma Think?               Nana Jewel               ...
Involve your staff•  Brainstorm situations and responses•  Identify a go-to person for questions•  Conduct surveys/intervi...
http://www.slideshare.net/tammygordon/aarp-social-guidelines2010                                                          ...
What are your fears?                   bigducknyc.com | nwf.org
What if I get…•  Stalked•  Fired•  Risk Funding•  Caught making a mistake•  Ignored•  Involved in a touchy public conversa...
Stalked? Don’t over share!                             bigducknyc.com | nwf.org
Fired? Be smart about how youengage                            bigducknyc.com | nwf.org
Funding fear? Know your funders…                             bigducknyc.com | nwf.org
Mistakes? Apologize ASAP                           bigducknyc.com | nwf.org
Ignored? Change up your tactics!•  Talk to people by replying (not just at them)•  Use wefollow and other sites to find pe...
Involved in a touchy conversation?Take the high road!                             bigducknyc.com | nwf.org
What if you leave the org?•  Notify your friends/followers•  Never say anything bad about your   experience•  You can chan...
The Power of Personal Accounts•  Answer specific questions for @NWF as @starfocus•  Tackle any customer service from @star...
Other NWF examples                     bigducknyc.com | nwf.org
Takeaways•  Know your privacy settings•  Limited view means limited impact•  Do what’s comfortable for you•  Learn from mi...
Resources            bigducknyc.com | nwf.org
Want to learn more?•  Brandraising, Sarah Durhamhttp://amzn.com/0470527536•  Me 2.0, Dan Schawbelhttp://amzn.com/160714712...
Want to learn more?•  10 Tips for Managing Your Personal Brand•  Social Media for Nonprofit CEOs—How One   Executive Direc...
Contact Danielle  brigidad@nwf.org  linkedin.com/in/daniellebrigida  twitter.com/starfocusContact Farra  farra@bigducknyc....
Contact Big Duck  bigducknyc.com  bigducknyc.com/blog  facebook.com/bigduck  twitter.com/bigduck                         b...
Contact Natl Wildlife Federation  nwf.org  blog.nwf.org  facebook.com/nationalwildlife  twitter.com/nwf                   ...
bigducknyc.com | nwf.org
Don’t forget to visit the   Solutions Showcase!Many of the ideas discussed today areon display at the Solutions Showcase! ...
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Mixing Business and Pleasure: Managing Your Personal Brand in Social Media

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Whether you are a social media maven or new kid on the block, you’ve likely questioned whether to submit that status update or post that picture at least once. Or perhaps you’ve debated accepting or sending a friend request or following someone? As our personal and professional lives blend together, how do you represent yourself online? How you and your colleagues use social media can greatly impact your organization's reputation with the community. In this workshop at the 2012 Bridge to Integrated Marketing and Fundraising Conference, Farra Trompeter and Danielle Brigida, Manager of Social Media at the National Wildlife Federation, looked at different ways you can shape and manage your brand online--including helpful tips and tools you can put in to practice immediately.

Published in: Technology, Business
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Mixing Business and Pleasure: Managing Your Personal Brand in Social Media

  1. 1. Danielle Brigida, National Wildlife Federation Farra Trompeter, Big Duck #bridgeconf
  2. 2. #bridgeconf@farra @starfocus@bigduck @nwf bigducknyc.com | nwf.org
  3. 3. What we hope you will learn•  How the online you may or may not differ from the offline/real "you”•  Different ways you can shape and manage your brand online•  Developing a personal positioning statement•  Guidelines you might set for your organization bigducknyc.com | nwf.org
  4. 4. How do you usesocial media? bigducknyc.com | nwf.org
  5. 5. bigducknyc.com | nwf.org
  6. 6. Personal Professional bigducknyc.com | nwf.org
  7. 7. bigducknyc.com | nwf.org
  8. 8. What do yourpeers do? bigducknyc.com | nwf.org
  9. 9. What social media tools doyou use?Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
  10. 10. How do you approach socialmedia? Totally separate Segmented 23% Blended 54% 23%Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
  11. 11. What do you talk about onFacebook?Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
  12. 12. Are you Facebook friendswith your supervisor? Yes Yes, but limited No 38% 52% 10%Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
  13. 13. How often do you check yourFacebook settings? At least once/month 4% At least twice/year 4% About once/year Only when I first signed up 18% 32% I have no idea 42%Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
  14. 14. How much time do you spendon social media/week? Less than 5 hours Between 5 and 10 hours 8% Between 10 and 20 hours 12% Between 20 and 40 hours 20% More than 40 hours 32% 28%Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
  15. 15. Other survey takeaways•  Only 8% protect their tweets•  Most (75%) people rarely/never ask for recommendations on LinkedIn•  34% have shared their location on Foursquare; 28% never will•  44% Googled their name this past month•  48% monitor their brand using Klout, Social Mention, or other service bigducknyc.com | nwf.org
  16. 16. How can you manageyour personal brand? bigducknyc.com | nwf.org
  17. 17. You can use social media to•  Spread your organization’s mission•  Be helpful•  Be a thought leader•  Develop community•  Get a job…or help others get one•  Generate support•  Build your list of contacts bigducknyc.com | nwf.org
  18. 18. bigducknyc.com | nwf.org
  19. 19. What do you want others tothink of you? I am a __________ in __________ for __________ bigducknyc.com | nwf.org
  20. 20. What do your colleagues andfriends think?•  What personal brand attributes do you associate with _____?•  What skills does _____ excel at?•  What are _____ greatest strengths?•  What are _____ greatest weaknesses?•  Who would be interested in what ____ says?http://www.careers.uiowa.edu/video/personal_branding_class/additional_materials/Personal%20Brand%20Research%20Survey2.pdf bigducknyc.com | nwf.org
  21. 21. Who does Google think you are? bigducknyc.com | nwf.org
  22. 22. Take time to listen & respond bigducknyc.com | nwf.org
  23. 23. Set goals, then pick tools•  Which tools let you tell the story the best?•  Where is your audience?•  What do you want them to do with you?•  Are the tools you’re choosing serving your goals?•  How much effort is it to maintain your presence?http://www.chrisbrogan.com/branding-basics-2011/ bigducknyc.com | nwf.org
  24. 24. Not sure what to post? WWGT! What Would Grandma Think? Nana Jewel bigducknyc.com | nwf.org
  25. 25. Involve your staff•  Brainstorm situations and responses•  Identify a go-to person for questions•  Conduct surveys/interviews to get feedback, assess interest, etc.•  Share draft policy in a staff meeting and invite feedback/questions•  Provide trainings on privacy settings, tools•  Include in staff orientation bigducknyc.com | nwf.org
  26. 26. http://www.slideshare.net/tammygordon/aarp-social-guidelines2010 bigducknyc.com | nwf.org
  27. 27. What are your fears? bigducknyc.com | nwf.org
  28. 28. What if I get…•  Stalked•  Fired•  Risk Funding•  Caught making a mistake•  Ignored•  Involved in a touchy public conversation•  Stuck in my current job bigducknyc.com | nwf.org
  29. 29. Stalked? Don’t over share! bigducknyc.com | nwf.org
  30. 30. Fired? Be smart about how youengage bigducknyc.com | nwf.org
  31. 31. Funding fear? Know your funders… bigducknyc.com | nwf.org
  32. 32. Mistakes? Apologize ASAP bigducknyc.com | nwf.org
  33. 33. Ignored? Change up your tactics!•  Talk to people by replying (not just at them)•  Use wefollow and other sites to find people who are similar to you!•  Tweet other people’s content•  Make comments about other people’s tweets bigducknyc.com | nwf.org
  34. 34. Involved in a touchy conversation?Take the high road! bigducknyc.com | nwf.org
  35. 35. What if you leave the org?•  Notify your friends/followers•  Never say anything bad about your experience•  You can change your username bigducknyc.com | nwf.org
  36. 36. The Power of Personal Accounts•  Answer specific questions for @NWF as @starfocus•  Tackle any customer service from @starfocus•  Be more personal (I use a lots of emoticons) bigducknyc.com | nwf.org
  37. 37. Other NWF examples bigducknyc.com | nwf.org
  38. 38. Takeaways•  Know your privacy settings•  Limited view means limited impact•  Do what’s comfortable for you•  Learn from mistakes•  Organize! bigducknyc.com | nwf.org
  39. 39. Resources bigducknyc.com | nwf.org
  40. 40. Want to learn more?•  Brandraising, Sarah Durhamhttp://amzn.com/0470527536•  Me 2.0, Dan Schawbelhttp://amzn.com/1607147122•  Branding Yourself, Erik Deckers & Kyle Lacyhttp://amzn.com/0789747278 bigducknyc.com | nwf.org
  41. 41. Want to learn more?•  10 Tips for Managing Your Personal Brand•  Social Media for Nonprofit CEOs—How One Executive Director Manages ithttp://bigducknyc.com/blog•  Boost Your Career with Social Media, HBRhttp://bit.ly/MxiQHh•  Personal Boundaries in Online Community Management, SxSW panelhttp://bit.ly/Mecago bigducknyc.com | nwf.org
  42. 42. Contact Danielle brigidad@nwf.org linkedin.com/in/daniellebrigida twitter.com/starfocusContact Farra farra@bigducknyc.com linkedin.com/in/farra twitter.com/farra bigducknyc.com | nwf.org
  43. 43. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck bigducknyc.com | nwf.org
  44. 44. Contact Natl Wildlife Federation nwf.org blog.nwf.org facebook.com/nationalwildlife twitter.com/nwf bigducknyc.com | nwf.org
  45. 45. bigducknyc.com | nwf.org
  46. 46. Don’t forget to visit the Solutions Showcase!Many of the ideas discussed today areon display at the Solutions Showcase! #bridgeconf

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