SlideShare a Scribd company logo
1 of 46
Danielle Brigida, National Wildlife Federation
                   Farra Trompeter, Big Duck




                                     #bridgeconf
#bridgeconf

@farra        @starfocus
@bigduck      @nwf




                 bigducknyc.com | nwf.org
What we hope you will learn
•  How the online you may or may not
   differ from the offline/real "you”
•  Different ways you can shape and
   manage your brand online
•  Developing a personal positioning
   statement
•  Guidelines you might set for your
   organization


                                  bigducknyc.com | nwf.org
How do you use
social media?




                 bigducknyc.com | nwf.org
bigducknyc.com | nwf.org
Personal   Professional




                      bigducknyc.com | nwf.org
bigducknyc.com | nwf.org
What do your
peers do?




               bigducknyc.com | nwf.org
What social media tools do
you use?




Survey conducted June 20-July 6, 2012; 209 completed responses


                                                                 bigducknyc.com | nwf.org
How do you approach social
media?
                                                                 Totally separate
                                                                 Segmented
                                23%                              Blended


              54%
                                 23%




Survey conducted June 20-July 6, 2012; 209 completed responses


                                                                        bigducknyc.com | nwf.org
What do you talk about on
Facebook?




Survey conducted June 20-July 6, 2012; 209 completed responses


                                                                 bigducknyc.com | nwf.org
Are you Facebook friends
with your supervisor?
                                                                 Yes
                                                                 Yes, but limited
                                                                 No
                                   38%
              52%


                             10%




Survey conducted June 20-July 6, 2012; 209 completed responses


                                                                          bigducknyc.com | nwf.org
How often do you check your
Facebook settings?
                                                 At least once/month
               4%                                At least twice/year
                     4%                          About once/year
                                                 Only when I first signed up
             18%              32%                I have no idea




                    42%




Survey conducted June 20-July 6, 2012; 209 completed responses


                                                                    bigducknyc.com | nwf.org
How much time do you spend
on social media/week?
                                                    Less than 5 hours
                                                    Between 5 and 10 hours
                    8%
                                                    Between 10 and 20 hours
                          12%
                                                    Between 20 and 40 hours
           20%
                                                    More than 40 hours
                                32%

                  28%




Survey conducted June 20-July 6, 2012; 209 completed responses


                                                                   bigducknyc.com | nwf.org
Other survey takeaways
•  Only 8% protect their tweets
•  Most (75%) people rarely/never ask for
   recommendations on LinkedIn
•  34% have shared their location on
   Foursquare; 28% never will
•  44% Googled their name this past month
•  48% monitor their brand using Klout, Social
   Mention, or other service


                                       bigducknyc.com | nwf.org
How can you manage
your personal brand?




                  bigducknyc.com | nwf.org
You can use social media to
•  Spread your organization’s mission
•  Be helpful
•  Be a thought leader
•  Develop community
•  Get a job…or help others get one
•  Generate support
•  Build your list of contacts

                                        bigducknyc.com | nwf.org
bigducknyc.com | nwf.org
What do you want others to
think of you?
     I am a
   __________
       in
   __________
      for
   __________


                        bigducknyc.com | nwf.org
What do your colleagues and
friends think?
•  What personal brand attributes do you
   associate with _____?
•  What skills does _____ excel at?
•  What are _____ greatest strengths?
•  What are _____ greatest weaknesses?
•  Who would be interested in what ____ says?


http://www.careers.uiowa.edu/video/personal_branding_class/additional_materials/Personal
%20Brand%20Research%20Survey2.pdf

                                                                           bigducknyc.com | nwf.org
Who does Google think you are?




                       bigducknyc.com | nwf.org
Take time to listen & respond




                         bigducknyc.com | nwf.org
Set goals, then pick tools
•  Which tools let you tell the story the best?
•  Where is your audience?
•  What do you want them to do with you?
•  Are the tools you’re choosing serving your
   goals?
•  How much effort is it to maintain your
   presence?

http://www.chrisbrogan.com/branding-basics-2011/


                                                   bigducknyc.com | nwf.org
Not sure what to post? WWGT!

                What Would
              Grandma Think?




               Nana Jewel




                             bigducknyc.com | nwf.org
Involve your staff
•  Brainstorm situations and responses
•  Identify a go-to person for questions
•  Conduct surveys/interviews to get feedback,
   assess interest, etc.
•  Share draft policy in a staff meeting and invite
   feedback/questions
•  Provide trainings on privacy settings, tools
•  Include in staff orientation

                                           bigducknyc.com | nwf.org
http://www.slideshare.net/tammygordon/aarp-social-guidelines2010

                                                                   bigducknyc.com | nwf.org
What are your fears?




                   bigducknyc.com | nwf.org
What if I get…
•  Stalked
•  Fired
•  Risk Funding
•  Caught making a mistake
•  Ignored
•  Involved in a touchy public conversation
•  Stuck in my current job

                                        bigducknyc.com | nwf.org
Stalked? Don’t over share!




                             bigducknyc.com | nwf.org
Fired? Be smart about how you
engage




                            bigducknyc.com | nwf.org
Funding fear? Know your funders…




                             bigducknyc.com | nwf.org
Mistakes? Apologize ASAP




                           bigducknyc.com | nwf.org
Ignored? Change up your tactics!
•  Talk to people by replying (not just at them)
•  Use wefollow and other sites to find people
   who are similar to you!
•  Tweet other people’s content
•  Make comments about other people’s tweets




                                           bigducknyc.com | nwf.org
Involved in a touchy conversation?
Take the high road!




                             bigducknyc.com | nwf.org
What if you leave the org?
•  Notify your friends/followers
•  Never say anything bad about your
   experience
•  You can change your username




                                       bigducknyc.com | nwf.org
The Power of Personal Accounts




•  Answer specific questions for @NWF as @starfocus
•  Tackle any customer service from @starfocus
•  Be more personal (I use a lots of emoticons)

                                            bigducknyc.com | nwf.org
Other NWF examples




                     bigducknyc.com | nwf.org
Takeaways
•  Know your privacy settings
•  Limited view means limited impact
•  Do what’s comfortable for you
•  Learn from mistakes
•  Organize!




                                       bigducknyc.com | nwf.org
Resources




            bigducknyc.com | nwf.org
Want to learn more?
•  Brandraising, Sarah Durham
http://amzn.com/0470527536
•  Me 2.0, Dan Schawbel
http://amzn.com/1607147122
•  Branding Yourself, Erik Deckers & Kyle Lacy
http://amzn.com/0789747278




                                      bigducknyc.com | nwf.org
Want to learn more?
•  10 Tips for Managing Your Personal Brand
•  Social Media for Nonprofit CEOs—How One
   Executive Director Manages it
http://bigducknyc.com/blog
•  Boost Your Career with Social Media, HBR
http://bit.ly/MxiQHh
•  Personal Boundaries in Online Community
   Management, SxSW panel
http://bit.ly/Mecago
                                    bigducknyc.com | nwf.org
Contact Danielle
  brigidad@nwf.org
  linkedin.com/in/daniellebrigida
  twitter.com/starfocus

Contact Farra
  farra@bigducknyc.com
  linkedin.com/in/farra
  twitter.com/farra
                                    bigducknyc.com | nwf.org
Contact Big Duck
  bigducknyc.com
  bigducknyc.com/blog
  facebook.com/bigduck
  twitter.com/bigduck




                         bigducknyc.com | nwf.org
Contact Natl Wildlife Federation
  nwf.org
  blog.nwf.org
  facebook.com/nationalwildlife
  twitter.com/nwf




                                  bigducknyc.com | nwf.org
bigducknyc.com | nwf.org
Don’t forget to visit the
   Solutions Showcase!
Many of the ideas discussed today are
on display at the Solutions Showcase!
                              #bridgeconf

More Related Content

Similar to Mixing Business and Pleasure: Managing Your Personal Brand in Social Media

trial promo movie for pam
trial promo movie for pam trial promo movie for pam
trial promo movie for pam dcampt
 
Social Media for Parks and Recreation
Social Media for Parks and RecreationSocial Media for Parks and Recreation
Social Media for Parks and RecreationJbsem
 
Developing a Communications Strategy for Your Nonprofit
Developing a Communications Strategy for Your NonprofitDeveloping a Communications Strategy for Your Nonprofit
Developing a Communications Strategy for Your NonprofitBig Duck
 
Sarah Durham, BigDuck: Social Media for Nonprofit CEOs
Sarah Durham, BigDuck: Social Media for Nonprofit CEOsSarah Durham, BigDuck: Social Media for Nonprofit CEOs
Sarah Durham, BigDuck: Social Media for Nonprofit CEOsSocial Media for Nonprofits
 
The Affects of Social Media in the Workplace
The Affects of Social Media in the WorkplaceThe Affects of Social Media in the Workplace
The Affects of Social Media in the WorkplaceMark A. Leon
 
Leadership and Your Social Media Voice
Leadership and Your Social Media VoiceLeadership and Your Social Media Voice
Leadership and Your Social Media VoiceDebra Askanase
 
Delaware Social Media Matters
Delaware Social Media MattersDelaware Social Media Matters
Delaware Social Media MattersLaDonna Coy
 
Social Media for Parks and Recreation
Social Media for Parks and RecreationSocial Media for Parks and Recreation
Social Media for Parks and RecreationJbsem
 
Leveraging Apps, Social Media, and Your Digital Reputation for Professional S...
Leveraging Apps, Social Media, and Your Digital Reputation for Professional S...Leveraging Apps, Social Media, and Your Digital Reputation for Professional S...
Leveraging Apps, Social Media, and Your Digital Reputation for Professional S...Paul Brown
 
Volunteers & Social Media: Boost Communication and Build Community
Volunteers & Social Media: Boost Communication and Build CommunityVolunteers & Social Media: Boost Communication and Build Community
Volunteers & Social Media: Boost Communication and Build Community501 Commons
 
Economic Development and Social Media
Economic Development and Social MediaEconomic Development and Social Media
Economic Development and Social Mediaatlinnj
 
Social Media for Nonprofit CEOs
Social Media for Nonprofit CEOsSocial Media for Nonprofit CEOs
Social Media for Nonprofit CEOsBig Duck
 
Key Messages and Social Learning
Key Messages and Social LearningKey Messages and Social Learning
Key Messages and Social LearningBob Bertsch
 
Connecting to Youth: Leveraging social media for work with young communities
Connecting to Youth: Leveraging social media for work with young communitiesConnecting to Youth: Leveraging social media for work with young communities
Connecting to Youth: Leveraging social media for work with young communitiesAmy Sample Ward
 
Embracing the Social Media lifestyle
Embracing the Social Media lifestyleEmbracing the Social Media lifestyle
Embracing the Social Media lifestyleibrand mk
 
College Student Educators: What Grad School Didn't Teach You About Your Digit...
College Student Educators: What Grad School Didn't Teach You About Your Digit...College Student Educators: What Grad School Didn't Teach You About Your Digit...
College Student Educators: What Grad School Didn't Teach You About Your Digit...Paul Brown
 

Similar to Mixing Business and Pleasure: Managing Your Personal Brand in Social Media (20)

trial promo movie for pam
trial promo movie for pam trial promo movie for pam
trial promo movie for pam
 
Social Media for Parks and Recreation
Social Media for Parks and RecreationSocial Media for Parks and Recreation
Social Media for Parks and Recreation
 
Developing a Communications Strategy for Your Nonprofit
Developing a Communications Strategy for Your NonprofitDeveloping a Communications Strategy for Your Nonprofit
Developing a Communications Strategy for Your Nonprofit
 
Sarah Durham, BigDuck: Social Media for Nonprofit CEOs
Sarah Durham, BigDuck: Social Media for Nonprofit CEOsSarah Durham, BigDuck: Social Media for Nonprofit CEOs
Sarah Durham, BigDuck: Social Media for Nonprofit CEOs
 
The Affects of Social Media in the Workplace
The Affects of Social Media in the WorkplaceThe Affects of Social Media in the Workplace
The Affects of Social Media in the Workplace
 
Scoop.it sm4 np
Scoop.it sm4 np Scoop.it sm4 np
Scoop.it sm4 np
 
Leadership and Your Social Media Voice
Leadership and Your Social Media VoiceLeadership and Your Social Media Voice
Leadership and Your Social Media Voice
 
Delaware Social Media Matters
Delaware Social Media MattersDelaware Social Media Matters
Delaware Social Media Matters
 
Social media for retirement communities.creating results
Social media for retirement communities.creating resultsSocial media for retirement communities.creating results
Social media for retirement communities.creating results
 
Social Media for Parks and Recreation
Social Media for Parks and RecreationSocial Media for Parks and Recreation
Social Media for Parks and Recreation
 
Leveraging Apps, Social Media, and Your Digital Reputation for Professional S...
Leveraging Apps, Social Media, and Your Digital Reputation for Professional S...Leveraging Apps, Social Media, and Your Digital Reputation for Professional S...
Leveraging Apps, Social Media, and Your Digital Reputation for Professional S...
 
Volunteers & Social Media: Boost Communication and Build Community
Volunteers & Social Media: Boost Communication and Build CommunityVolunteers & Social Media: Boost Communication and Build Community
Volunteers & Social Media: Boost Communication and Build Community
 
Economic Development and Social Media
Economic Development and Social MediaEconomic Development and Social Media
Economic Development and Social Media
 
Social Media for Nonprofit CEOs
Social Media for Nonprofit CEOsSocial Media for Nonprofit CEOs
Social Media for Nonprofit CEOs
 
Key Messages and Social Learning
Key Messages and Social LearningKey Messages and Social Learning
Key Messages and Social Learning
 
Connecting to Youth: Leveraging social media for work with young communities
Connecting to Youth: Leveraging social media for work with young communitiesConnecting to Youth: Leveraging social media for work with young communities
Connecting to Youth: Leveraging social media for work with young communities
 
Planning for Social Media Advocacy
Planning for Social Media AdvocacyPlanning for Social Media Advocacy
Planning for Social Media Advocacy
 
Embracing the Social Media Lifestyle
Embracing the Social Media LifestyleEmbracing the Social Media Lifestyle
Embracing the Social Media Lifestyle
 
Embracing the Social Media lifestyle
Embracing the Social Media lifestyleEmbracing the Social Media lifestyle
Embracing the Social Media lifestyle
 
College Student Educators: What Grad School Didn't Teach You About Your Digit...
College Student Educators: What Grad School Didn't Teach You About Your Digit...College Student Educators: What Grad School Didn't Teach You About Your Digit...
College Student Educators: What Grad School Didn't Teach You About Your Digit...
 

More from Big Duck

Getting your donors to fall in love with you
Getting your donors to fall in love with youGetting your donors to fall in love with you
Getting your donors to fall in love with youBig Duck
 
Ask the Pros: How to Manage Social Media at Your Nonprofit
Ask the Pros: How to Manage Social Media at Your NonprofitAsk the Pros: How to Manage Social Media at Your Nonprofit
Ask the Pros: How to Manage Social Media at Your NonprofitBig Duck
 
Big Duck Social Fundraising
Big Duck Social FundraisingBig Duck Social Fundraising
Big Duck Social FundraisingBig Duck
 
Brandraising
BrandraisingBrandraising
BrandraisingBig Duck
 
Is It Time to Rethink Your Website?
Is It Time to Rethink Your Website?Is It Time to Rethink Your Website?
Is It Time to Rethink Your Website?Big Duck
 
Multichannel Fundraising
Multichannel FundraisingMultichannel Fundraising
Multichannel FundraisingBig Duck
 
Big duck jep_brandraisingteens_5-09_reducedsize
Big duck jep_brandraisingteens_5-09_reducedsizeBig duck jep_brandraisingteens_5-09_reducedsize
Big duck jep_brandraisingteens_5-09_reducedsizeBig Duck
 
Multichannel Campaigns: Strategies to Engage Donors
Multichannel Campaigns: Strategies to Engage DonorsMultichannel Campaigns: Strategies to Engage Donors
Multichannel Campaigns: Strategies to Engage DonorsBig Duck
 
Big duck venturneer_fundraising
Big duck venturneer_fundraisingBig duck venturneer_fundraising
Big duck venturneer_fundraisingBig Duck
 
Amnesty International USA Engagement Media Overview—Kyra Stoddart
Amnesty International USA Engagement Media Overview—Kyra StoddartAmnesty International USA Engagement Media Overview—Kyra Stoddart
Amnesty International USA Engagement Media Overview—Kyra StoddartBig Duck
 

More from Big Duck (10)

Getting your donors to fall in love with you
Getting your donors to fall in love with youGetting your donors to fall in love with you
Getting your donors to fall in love with you
 
Ask the Pros: How to Manage Social Media at Your Nonprofit
Ask the Pros: How to Manage Social Media at Your NonprofitAsk the Pros: How to Manage Social Media at Your Nonprofit
Ask the Pros: How to Manage Social Media at Your Nonprofit
 
Big Duck Social Fundraising
Big Duck Social FundraisingBig Duck Social Fundraising
Big Duck Social Fundraising
 
Brandraising
BrandraisingBrandraising
Brandraising
 
Is It Time to Rethink Your Website?
Is It Time to Rethink Your Website?Is It Time to Rethink Your Website?
Is It Time to Rethink Your Website?
 
Multichannel Fundraising
Multichannel FundraisingMultichannel Fundraising
Multichannel Fundraising
 
Big duck jep_brandraisingteens_5-09_reducedsize
Big duck jep_brandraisingteens_5-09_reducedsizeBig duck jep_brandraisingteens_5-09_reducedsize
Big duck jep_brandraisingteens_5-09_reducedsize
 
Multichannel Campaigns: Strategies to Engage Donors
Multichannel Campaigns: Strategies to Engage DonorsMultichannel Campaigns: Strategies to Engage Donors
Multichannel Campaigns: Strategies to Engage Donors
 
Big duck venturneer_fundraising
Big duck venturneer_fundraisingBig duck venturneer_fundraising
Big duck venturneer_fundraising
 
Amnesty International USA Engagement Media Overview—Kyra Stoddart
Amnesty International USA Engagement Media Overview—Kyra StoddartAmnesty International USA Engagement Media Overview—Kyra Stoddart
Amnesty International USA Engagement Media Overview—Kyra Stoddart
 

Recently uploaded

Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...panagenda
 
Kuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorialKuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorialJoão Esperancinha
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Kaya Weers
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfpanagenda
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneUiPathCommunity
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructureitnewsafrica
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesKari Kakkonen
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...Wes McKinney
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 
QMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdfQMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdfROWELL MARQUINA
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityIES VE
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI AgeCprime
 
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)Mark Simos
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024TopCSSGallery
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxfnnc6jmgwh
 
Landscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfLandscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfAarwolf Industries LLC
 

Recently uploaded (20)

Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
 
Kuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorialKuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorial
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyone
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examples
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 
QMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdfQMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdf
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI Age
 
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
 
Landscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfLandscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdf
 

Mixing Business and Pleasure: Managing Your Personal Brand in Social Media

  • 1. Danielle Brigida, National Wildlife Federation Farra Trompeter, Big Duck #bridgeconf
  • 2. #bridgeconf @farra @starfocus @bigduck @nwf bigducknyc.com | nwf.org
  • 3. What we hope you will learn •  How the online you may or may not differ from the offline/real "you” •  Different ways you can shape and manage your brand online •  Developing a personal positioning statement •  Guidelines you might set for your organization bigducknyc.com | nwf.org
  • 4. How do you use social media? bigducknyc.com | nwf.org
  • 6. Personal Professional bigducknyc.com | nwf.org
  • 8. What do your peers do? bigducknyc.com | nwf.org
  • 9. What social media tools do you use? Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
  • 10. How do you approach social media? Totally separate Segmented 23% Blended 54% 23% Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
  • 11. What do you talk about on Facebook? Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
  • 12. Are you Facebook friends with your supervisor? Yes Yes, but limited No 38% 52% 10% Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
  • 13. How often do you check your Facebook settings? At least once/month 4% At least twice/year 4% About once/year Only when I first signed up 18% 32% I have no idea 42% Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
  • 14. How much time do you spend on social media/week? Less than 5 hours Between 5 and 10 hours 8% Between 10 and 20 hours 12% Between 20 and 40 hours 20% More than 40 hours 32% 28% Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
  • 15. Other survey takeaways •  Only 8% protect their tweets •  Most (75%) people rarely/never ask for recommendations on LinkedIn •  34% have shared their location on Foursquare; 28% never will •  44% Googled their name this past month •  48% monitor their brand using Klout, Social Mention, or other service bigducknyc.com | nwf.org
  • 16. How can you manage your personal brand? bigducknyc.com | nwf.org
  • 17. You can use social media to •  Spread your organization’s mission •  Be helpful •  Be a thought leader •  Develop community •  Get a job…or help others get one •  Generate support •  Build your list of contacts bigducknyc.com | nwf.org
  • 19. What do you want others to think of you? I am a __________ in __________ for __________ bigducknyc.com | nwf.org
  • 20. What do your colleagues and friends think? •  What personal brand attributes do you associate with _____? •  What skills does _____ excel at? •  What are _____ greatest strengths? •  What are _____ greatest weaknesses? •  Who would be interested in what ____ says? http://www.careers.uiowa.edu/video/personal_branding_class/additional_materials/Personal %20Brand%20Research%20Survey2.pdf bigducknyc.com | nwf.org
  • 21. Who does Google think you are? bigducknyc.com | nwf.org
  • 22. Take time to listen & respond bigducknyc.com | nwf.org
  • 23. Set goals, then pick tools •  Which tools let you tell the story the best? •  Where is your audience? •  What do you want them to do with you? •  Are the tools you’re choosing serving your goals? •  How much effort is it to maintain your presence? http://www.chrisbrogan.com/branding-basics-2011/ bigducknyc.com | nwf.org
  • 24. Not sure what to post? WWGT! What Would Grandma Think? Nana Jewel bigducknyc.com | nwf.org
  • 25. Involve your staff •  Brainstorm situations and responses •  Identify a go-to person for questions •  Conduct surveys/interviews to get feedback, assess interest, etc. •  Share draft policy in a staff meeting and invite feedback/questions •  Provide trainings on privacy settings, tools •  Include in staff orientation bigducknyc.com | nwf.org
  • 27. What are your fears? bigducknyc.com | nwf.org
  • 28. What if I get… •  Stalked •  Fired •  Risk Funding •  Caught making a mistake •  Ignored •  Involved in a touchy public conversation •  Stuck in my current job bigducknyc.com | nwf.org
  • 29. Stalked? Don’t over share! bigducknyc.com | nwf.org
  • 30. Fired? Be smart about how you engage bigducknyc.com | nwf.org
  • 31. Funding fear? Know your funders… bigducknyc.com | nwf.org
  • 32. Mistakes? Apologize ASAP bigducknyc.com | nwf.org
  • 33. Ignored? Change up your tactics! •  Talk to people by replying (not just at them) •  Use wefollow and other sites to find people who are similar to you! •  Tweet other people’s content •  Make comments about other people’s tweets bigducknyc.com | nwf.org
  • 34. Involved in a touchy conversation? Take the high road! bigducknyc.com | nwf.org
  • 35. What if you leave the org? •  Notify your friends/followers •  Never say anything bad about your experience •  You can change your username bigducknyc.com | nwf.org
  • 36. The Power of Personal Accounts •  Answer specific questions for @NWF as @starfocus •  Tackle any customer service from @starfocus •  Be more personal (I use a lots of emoticons) bigducknyc.com | nwf.org
  • 37. Other NWF examples bigducknyc.com | nwf.org
  • 38. Takeaways •  Know your privacy settings •  Limited view means limited impact •  Do what’s comfortable for you •  Learn from mistakes •  Organize! bigducknyc.com | nwf.org
  • 39. Resources bigducknyc.com | nwf.org
  • 40. Want to learn more? •  Brandraising, Sarah Durham http://amzn.com/0470527536 •  Me 2.0, Dan Schawbel http://amzn.com/1607147122 •  Branding Yourself, Erik Deckers & Kyle Lacy http://amzn.com/0789747278 bigducknyc.com | nwf.org
  • 41. Want to learn more? •  10 Tips for Managing Your Personal Brand •  Social Media for Nonprofit CEOs—How One Executive Director Manages it http://bigducknyc.com/blog •  Boost Your Career with Social Media, HBR http://bit.ly/MxiQHh •  Personal Boundaries in Online Community Management, SxSW panel http://bit.ly/Mecago bigducknyc.com | nwf.org
  • 42. Contact Danielle brigidad@nwf.org linkedin.com/in/daniellebrigida twitter.com/starfocus Contact Farra farra@bigducknyc.com linkedin.com/in/farra twitter.com/farra bigducknyc.com | nwf.org
  • 43. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck bigducknyc.com | nwf.org
  • 44. Contact Natl Wildlife Federation nwf.org blog.nwf.org facebook.com/nationalwildlife twitter.com/nwf bigducknyc.com | nwf.org
  • 46. Don’t forget to visit the Solutions Showcase! Many of the ideas discussed today are on display at the Solutions Showcase! #bridgeconf