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Big Data Trends: Cloud Cost Benchmark Study

David Feinleib
David Feinleib
David FeinleibDavid Feinleib at Content Analytics

A study of 250 companies, 250,000 instances, and 2.5 petabytes of data. Key insights about use of reserved instances, the instance marketplace, and top spend categories.

Big Data Trends: Cloud Cost Benchmark Study

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BIG DATA TRENDS:
PUBLIC CLOUD COST BENCHMARK STUDY

250 COMPANIES
250,000 INSTANCES
2.5PB OF STORAGE


THIRD QUARTER 2012



DAVID FEINLEIB                                                   SPONSORED BY
THE BIG DATA GROUP, LLC

thebigdatagroup.com   Copyright © 2012 The Big Data Group, LLC       bigdatalandscape.com
Study Goals
                     Web Browser Market Share

                     • Benchmark industry public cloud
                       costs and utilization
                     • Enable buyers to improve
                       operational efficiency based on
                       cloud utilization best practices
                     • Leverage previously unavailable
                       sources of Big Data to provide
                       market insights


THE BIG DATA GROUP                                        2
Study Data
                     Web Browser Market Share


                     •   250 companies
                     •   250,000 Amazon EC2 instances
                     •   7,543,955 instance hours
                     •   2.5PB of storage
                     •   Measured Oct 1 - 31, 2012



THE BIG DATA GROUP                                      3
Key Findings
                        Web Browser Market Share

 Public cloud buyers    Many instances are underutilized. Significant storage goes unattached. Many
          can achieve   buyers are reluctant to purchase reserved instances, which can provide cost
  significant savings   savings when used for at least three months.
 by optimizing usage



                        • 33% of instances are running as reserved
                            instances but some 94% should be
                        • 17% of storage is unattached (unused)
                        • Elastic Cloud compute resources account for
                            more spend (at 62% of total spend) than any
                            other resource type




THE BIG DATA GROUP                                                                                    4
Instance Definitions
                     Web Browser Market Share
                     For the purposes of this study, instances were grouped into Small, Medium, Large,
                     and Huge instance types. The instances included in each type are shown below.




                                     Type                                   Instances
                                                                 t1.micro, m1.small, c1.medium,
                                     Small                                 m1.medium

                                   Medium                               m1.large, m2.xlarge

                                                                       m1.xlarge, c1.xlarge,
                                     Large                            m2.2xlarge, m2.4xlarge
                                                                     cc1.4xlarge, cc2.8xlarge,
                                     Huge                            hi1,4xlarge, cg1.4xlarge



THE BIG DATA GROUP                                                                                       5
Launched Instances By Type
                        Web Browser Market Share
      The majority of   Small instances account for about 42% of launched instances, medium for about
 launched instances     40%, large for just over 17%, and huge instances for under 1%.
   are small and mid
               sized.




                                                       0.44%
                                                17%


                                                                       42%




                                              40%




                               Small              Medium                Large               Huge
THE BIG DATA GROUP                                                                                      6
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Big Data Trends: Cloud Cost Benchmark Study

  • 1. BIG DATA TRENDS: PUBLIC CLOUD COST BENCHMARK STUDY 250 COMPANIES 250,000 INSTANCES 2.5PB OF STORAGE THIRD QUARTER 2012 DAVID FEINLEIB SPONSORED BY THE BIG DATA GROUP, LLC thebigdatagroup.com Copyright © 2012 The Big Data Group, LLC bigdatalandscape.com
  • 2. Study Goals Web Browser Market Share • Benchmark industry public cloud costs and utilization • Enable buyers to improve operational efficiency based on cloud utilization best practices • Leverage previously unavailable sources of Big Data to provide market insights THE BIG DATA GROUP 2
  • 3. Study Data Web Browser Market Share • 250 companies • 250,000 Amazon EC2 instances • 7,543,955 instance hours • 2.5PB of storage • Measured Oct 1 - 31, 2012 THE BIG DATA GROUP 3
  • 4. Key Findings Web Browser Market Share Public cloud buyers Many instances are underutilized. Significant storage goes unattached. Many can achieve buyers are reluctant to purchase reserved instances, which can provide cost significant savings savings when used for at least three months. by optimizing usage • 33% of instances are running as reserved instances but some 94% should be • 17% of storage is unattached (unused) • Elastic Cloud compute resources account for more spend (at 62% of total spend) than any other resource type THE BIG DATA GROUP 4
  • 5. Instance Definitions Web Browser Market Share For the purposes of this study, instances were grouped into Small, Medium, Large, and Huge instance types. The instances included in each type are shown below. Type Instances t1.micro, m1.small, c1.medium, Small m1.medium Medium m1.large, m2.xlarge m1.xlarge, c1.xlarge, Large m2.2xlarge, m2.4xlarge cc1.4xlarge, cc2.8xlarge, Huge hi1,4xlarge, cg1.4xlarge THE BIG DATA GROUP 5
  • 6. Launched Instances By Type Web Browser Market Share The majority of Small instances account for about 42% of launched instances, medium for about launched instances 40%, large for just over 17%, and huge instances for under 1%. are small and mid sized. 0.44% 17% 42% 40% Small Medium Large Huge THE BIG DATA GROUP 6
  • 7. Instance Runtime By Type Web Browser Market Share Small instances account for 53% of instance runtime hours while medium instances account for 29%. Huge Large 1% 18% Small 53% Medium 29% THE BIG DATA GROUP 7
  • 8. Launched And Runtime Instances Web Browser Market Share Smaller instances Small instances account for 53% of instance runtime hours compared with 42% of account for more launched instances. Medium instances account for 29% of instance runtime hours hours run compared compared with 40% of launched instances. with the number that are launched Launched Instances Runtime Instances Third Quarter 2012 Third Quarter 2012 Huge Large Huge Large 0.64% 17% 0.44% 18% Small Small 42% 53% Medium Medium 40% 29% THE BIG DATA GROUP 8
  • 9. Average Instance Utilization Rates Web Browser Market Share Most customers use Medium instances are only about 12% utilized while small instances are just under medium instances 17% utilized. The low utilization rates of medium instances combined with medium when they should instances accounting for some 40% of launched instances means that most customers use medium instances when they should use small instances instead. use small instances 16.7% 12.8% 11.9% 3.9% Small Medium Large Huge THE BIG DATA GROUP 9
  • 10. Top Cloud Spend Categories Web Browser Market Share EC2 Instances Amazon Web Services customers in the sample group spend more on EC2 account for the instances than on any other type of resource. majority of spend EC2 Instances 64% EBS Volumes 7% RDS Databases 3% S3 Estimated 26% Note: S3 Data is based on a smaller set of randomly selected customers THE BIG DATA GROUP 10
  • 11. Deployment Size Breakdown Web Browser Market Share The majority of public Some 44% of customers operate 1 - 10 instances per month while 45% operate cloud customers 11 - 100 instances per month. operate between 1 and 100 instances per month 44% 45% 1-10 instances/mo 11-100 instances/mo 101-500 instances/mo 501+ instances/mo 1% 10% THE BIG DATA GROUP 11
  • 12. Reserved And Unreserved Instances Web Browser Market Share Most customers Only 33% of instances are reserved today, while some 94% of instances, if underutilize reserved converted to reserved instances, would result in expected cost savings. instances, losing out on significant cost Reserved and Unreserved Instances Reserved Instances - Actual and Recommended savings Third Quarter 2012 Third Quarter 2012 94% Reserved 33% Unreserved 33% 67% Actual Recommended THE BIG DATA GROUP 12
  • 13. Top Reasons Customers Avoid Reserved Instances Web Browser Market Share Many reasons buyers Many buyers are reluctant to purchase reserved instances, which provide significant cost cite for not savings when used for between three and seven months. Projects typically last twice as purchasing reserved long as buyers expect and buyers tend to stay with the same instance size for at least half a year, making the purchase of reserved instances worthwhile. instances prove financially unsound • Expect project to run only for a short time • Undecided about proper instance size • Lack of time to purchase • Fear of commitment to reserved instances THE BIG DATA GROUP 13
  • 14. Emerging Trends Web Browser Market Share • Amazon RDS has not gained widespread adoption, likely due to the difficulty of moving to and from RDS databases and the inability to sync only specific database tables • Amazon Glacier, which is 10X cheaper than Simple Storage Service (S3) but significantly slower, is expected to replace a lot of S3 storage for digital archiving • The Reserved Instance Marketplace will need changes to gain widespread adoption The marketplace lacks significant volume today because it is relatively new and because a company needs to have a US bank account to use it. In the future, without changes, we do not expect the marketplace to gain significant volume because prices tend to go down over the reservation term, making the resale of reserved instances at originally committed prices uncompetitive with lower prices at the time of resale THE BIG DATA GROUP 14
  • 15. Recommendations For Buyers Web Browser Market Share Customers can achieve significant • Evaluate cost savings through proper public cloud • Applicability of reserved instances management • Any unattached storage • Instance sizes relative to utilization • Consider • Smaller instances • Reserved instances • Retiring unattached storage • Ensure total response time stays within acceptable range (1.5 - 2.5 seconds) THE BIG DATA GROUP 15
  • 16. For More Information Web Browser Market Share David Feinleib dave@thebigdatagroup.com THE BIG DATA GROUP 16