1.
24 Selling on Amazon Tips to Grow
Sales and Win Market Share

2.
“Calculate and know your unit profitability (including an allocation for overhead costs). Most Amazon sellers waste at least
some time selling products that actually make no money for the seller, while only benefiting Amazon and Amazon
customers.” - James Thomson

3.
“The best way to sell more on Amazon is to win the buy box. If you sell the same products as a dozen
other retailers, then the best way to win the buy box is by dynamically re-pricing your items.” - Will Harris

4.
“For direct-to-consumer players, think
of Amazon as customer acquisition.
Choose some small AOV top sellers and
make sure you put them on Amazon.
Encourage follow-on purchases
through your own site in order to
capture more customer data, up-sell,
cross-sell and increase overall LTV.” -
Drew Sanocki

5.
“Amazon rewards sellers who can ship
quickly and accurately. Our clients are,
often, best of breed in their segments.
They provide fast fulfillment and avoid
oversells or cancellations, and as a
result, Amazon rewards them with
prime seller advantages.” - David Potts

6.
"Diversify! They’re not the most
vendor-friendly platform and make
changes from time to time that
aren’t in the best interests of
sellers. Not saying Amazon isn’t a
big deal, just suggesting that
Amazon should be just one pillar of
four or more major channels
including Facebook Ads and
Google Ads –– and, of course, your
own direct web storefront." - Larry
Kim

7.
"Use Amazon’s Keyword Tool to
optimize your copy around long-tail
keywords that are less competitive."
- Chris Van Dusen

8.
"Amazon also allows you to sell
your service on Amazon. When
people buy products, your service
can be offered as an add-on and
everything is handled through
Amazon." - Rieva Lesonsky

9.
"Understand that reviews and SEO
play a large part in getting your
product listings in front of more
people. Amazon is a search engine
as much as it is a marketplace.
People search for products on
Amazon. And Amazon has ranking
factors to help it determine which
products to show, in which order,
when someone performs a search."
- Ryan Bemiller

10.
"The #1 rule of retail economics will
always be that you make your
money on the buy. Thus, driving
additional sales, even at less than
your target price, will allow you to
ultimately buy more and lower your
sourcing costs. The best way to
drive additional sales on Amazon is
by using a repricing tool (with price
floor limits of course) to constantly
fight for, and win, the buy box." -
Michael Ugino

11.
"Focus on reviews. Positive reviews
drive higher conversion rate and
drive rankings. Email your
customers after they purchase
asking for Amazon reviews and
watch your rankings go up!" - Justin
Mares

12.
"Focus on decreasing inventory
errors like mis-picks, mis-ships, and
out-of-stocks. Order & inventory
accuracy, as well as fewer
customer mishaps, are both highly
determining factors for winning the
Buy Box and gaining access to the
Prime Merchant-Fulfilled program."
- Andy Eastes

13.
"Optimize Your Listing! Proper title,
bullet points, description and great
images can drastically improve your
sales." - Kevin Rizer

14.
"Get reviews! Quality and quantity
are necessary. It’s also better to
have a few not-so-great reviews
mixed in as long as your overall
rating is strong. It makes your
listing look real. If all you have is a
few 5 star reviews, customers will
assume it was you or your mom
who reviewed your product." - Brett
Curry

15.
"Include quality, accurate, detailed
descriptions. Buyers appreciate
more than just the “pre-filled”
descriptions of items." - Danna
Crawford

16.
"Endeavor to own your brand and
listings on Amazon. Competing with
other retailers (including Amazon)
on price is almost always certainly
a race to the bottom. A single
product listing with 10 sellers
means that sellers can only really
differentiate themselves by price
alone." - Kunle Campbell

17.
"Give Amazon’s suggested PPC
campaigns a try. I’ve seen a
number of clients test them
compared to the campaigns they
built themselves based on tons of
keyword data, metrics, etc, and still
have Amazon’s auto-generated
campaigns produce a higher ROI. If
it works for your brand, that’s time
you can spend elsewhere." - Aaron
Agius

18.
"Master the art of branding.
Whenever customers search for
products on Amazon, the search
engine displays many similar
products. Understanding how to
position your brand properly will
help you stand out. This includes
product pictures, pricing, product
description, reviews, etc. In order to
accomplish the feat, you must nail
your target market. Deeply
understand your target market and
you will succeed." - Ned Nadima

19.
"Try as best as you can to focus on
your customer experience and
conversion rates. Although you’re
limited in what you can do on
Amazon, anything you can do to
optimize your marketplace listings
for conversion will catch the eye of
the Amazon search algorithms." -
Jason Dea

20.
"The biggest tip I have for Amazon
is try to tack on an extra item with
your listing. Normally if you’re
selling an item on Amazon, other
sellers can be on that same listing.
That means you’re not guaranteed
to get the sale for that item,
especially if you’re not the lowest
price." - Peter Attia

21.
"Selling more on Amazon all
depends on how many quality
reviews you receive. The sales are
obviously going to figure into how
often your product shows up in
search results as well." - Catalin
Zorzini

22.
"The key on Amazon for their
search algorithm as well as
influencing buyers is to have good
ratings and reviews around your
product. There are many ways to
accomplish this, but one critical
thing to do is to comment/reply to
all your current reviews." - Erik
Qualman

23.
"Reviews from past customers give
you the credibility you wouldn’t
otherwise get. It’s an extra portion
of word-of-mouth that boosts your
offer. It’s in your best interest to get
as many of them as possible." -
Jacob Firuta

24.
"You can go with paid options, of
course –– but nothing beats
working toward getting tons of
legitimate 5 star reviews." - Dennis
Yu

25.
"Sell with Fulfillment by Amazon
(FBA). Not only does this reduce
work in handling orders, FBA
products will appear in
Prime-filtered searches." - Jan
Lastuvka

26.
https://www.bigcommerce.com/blog/amazon-selling-tips/
Read our entire “Selling On Amazon” Guide:
https://www.bigcommerce.com/blog/selling-on-amazon/
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