Blogging<br />A Cost Effective Way to Engage Your Community<br />September 2011<br />Brent Robinson<br />479.790.0526<br /...
Telling stories<br />Sharing photos<br />Having conversations<br />Providing feedback<br />Publicizing events <br />Creati...
Creating content<br />Relatively inexpensive<br />Easy to implement<br />Feeds other marketing<br />Lasts longer<br />Help...
Traditional Blogging<br />WordPress.com<br />Blogger.com<br />Micro Blogging<br />Tumblr.com<br />Posterous.com<br />Speci...
RSS Feeds<br />WhatIsRSS.com<br />NetworkedBlogs.com<br />Share Widgets<br />ShareThis.com<br />AddThis.com<br />StumbleUp...
6<br />SyndicationWhere to Share?<br />
How often should I publish?<br />Frequency is up to you<br />Regularly<br />How much time does it take?<br />Two/three par...
8<br />StaffLet’s Talk Mobile<br />82.2 million people in U.S.<br />Google 	41.8%<br />Apple 	27%<br />RIM 	21.7%<br />
Existing versus hiring new people?<br />Local/Regional/State Bloggers?<br />www.arkansaswomenbloggers.blogspot.com/p/direc...
10<br />Case Studywww.NWAMotherlode.com<br />
11<br />Case Studywww.ArkansasStateParks.wordpress.com<br />
Spends all of her time out in the community<br />Has a smart phone<br />Knows how to take pictures<br />Loves pithy quotes...
Blogging<br />A Cost Effective Way to Engage Your Community<br />Tweet with us! #AACVB<br />September 2011<br />Brent Robi...
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AACVP Blogging: A Cost Effective Way to Engage Your Community 2011-09-20

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During this presentation, we will discuss blogging technologies and best practices as well as ways to effectively engage members of your local community in outreach to your visitors and those searching for travel information online.

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  • WordPress, BloggerPosterousPinterest site , Flickr Party, Posterous,
  • WordPress, BloggerPosterousPinterest site , Flickr Party, Posterous,
  • http://www.detroitmommies.com/http://feeds.feedburner.com/DetroitMommieshttp://www.facebook.com/Detroitmommieshttp://pinterest.com/courtneydetroit/https://twitter.com/#!/detroitmommieshttp://www.youtube.com/user/detroitmommies
  • http://www.whatisrss.com/
  • http://www.kellyskornerblog.com/
  • http://arkansasbloggers.blogspot.com/www.arkansaswomenbloggers.blogspot.com/p/directory.htmlwww.nwabloggers.comhttps://twitter.com/#!/bryanjones/lr-mommy-bloggers/membershttp://technorati.com/search?return=sites&amp;authority=all&amp;q=Arkansas&amp;x=0&amp;y=0
  • AACVP Blogging: A Cost Effective Way to Engage Your Community 2011-09-20

    1. 1. Blogging<br />A Cost Effective Way to Engage Your Community<br />September 2011<br />Brent Robinson<br />479.790.0526<br />brentrobinson@collectivebias.com<br />@bigbrainbrent<br />Tweet with us! #AACVB<br />
    2. 2. Telling stories<br />Sharing photos<br />Having conversations<br />Providing feedback<br />Publicizing events <br />Creating content<br />2<br />BloggingWhat is it?<br />
    3. 3. Creating content<br />Relatively inexpensive<br />Easy to implement<br />Feeds other marketing<br />Lasts longer<br />Helps people find you on Google!<br />3<br />BloggingWhy do it?<br />
    4. 4. Traditional Blogging<br />WordPress.com<br />Blogger.com<br />Micro Blogging<br />Tumblr.com<br />Posterous.com<br />Specialty Blogging<br />YouTube.com<br />Vimeo.com<br />Flickr.com<br />PicassaWeb.com<br />BlogTalkRadio<br />Itunes<br />4<br />BloggingHow do I get started?<br />
    5. 5. RSS Feeds<br />WhatIsRSS.com<br />NetworkedBlogs.com<br />Share Widgets<br />ShareThis.com<br />AddThis.com<br />StumbleUpon.com<br />Social Media Tools<br />Hootsuite.com<br />TweetDeck.com<br />Seesmic.com<br />BufferApp.com<br />5<br />SyndicationHow to Share?<br />
    6. 6. 6<br />SyndicationWhere to Share?<br />
    7. 7. How often should I publish?<br />Frequency is up to you<br />Regularly<br />How much time does it take?<br />Two/three paragraphs – 10 minutes to 2 hours<br />Upload a photo – 1 minute<br />Create a video – hours to 30 seconds<br />www.Glmps.com<br />7<br />StaffDo I have time for this?<br />
    8. 8. 8<br />StaffLet’s Talk Mobile<br />82.2 million people in U.S.<br />Google 41.8%<br />Apple 27%<br />RIM 21.7%<br />
    9. 9. Existing versus hiring new people?<br />Local/Regional/State Bloggers?<br />www.arkansaswomenbloggers.blogspot.com/p/directory.html<br />www.nwabloggers.com<br />https://twitter.com/#!/bryanjones/lr-mommy-bloggers/members<br />http://technorati.com/search?return=sites&authority=all&q=Arkansas&x=0&y=0<br />9<br />StaffWho do I get to do this?<br />
    10. 10. 10<br />Case Studywww.NWAMotherlode.com<br />
    11. 11. 11<br />Case Studywww.ArkansasStateParks.wordpress.com<br />
    12. 12. Spends all of her time out in the community<br />Has a smart phone<br />Knows how to take pictures<br />Loves pithy quotes<br />From the “Desk” of Kalene Griffith<br />12<br />Case StudyBentonville Convention and Visitors Bureau<br />
    13. 13. Blogging<br />A Cost Effective Way to Engage Your Community<br />Tweet with us! #AACVB<br />September 2011<br />Brent Robinson<br />479.790.0526<br />brentrobinson@collectivebias.com<br />@bigbrainbrent<br />http://www.collectivebias.com/blog/?p=2496<br />

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