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Listing Presentation


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Listing Presentation

  1. 1. Aaron Niedzwiecki’s Customized Listing Presentation ©2003 Coldwell Banker Real Estate Corporation. ®, TM and SM Are Licensed Trademarks To Coldwell Banker Real Estate Corporation. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated. Presented by Sales Associate: Aaron Niedzwiecki Coldwell Banker AJS Schmidt
  2. 2. A Little About My Background <ul><li>Licensed Realtor in the state of Michigan </li></ul><ul><li>Graduate of Grand Valley State University with a BBA in Finance </li></ul><ul><li>Graduate of Grand Rapids Community College with an associates degree in Liberal Arts </li></ul><ul><li>6+ years construction experience </li></ul><ul><li>Graduate of Kent City High School </li></ul><ul><li>Certified Personal Fitness Trainer </li></ul>Sales Associate Aaron Niedzwiecki
  3. 3. What Is Important To You? <ul><li>Most important seller priorities: </li></ul><ul><ul><li>1.) The best price </li></ul></ul><ul><ul><li>(I will do a comparative market analysis of your area.) </li></ul></ul><ul><ul><li>2.) The shortest time on the market </li></ul></ul><ul><ul><li>3.) Convenience </li></ul></ul><ul><ul><li>(All showings and calls with come though me and not the homeowner.) </li></ul></ul><ul><ul><li>4.) Good communication </li></ul></ul><ul><ul><li>(I will call and update you on a regular basis with marketing and new information.) </li></ul></ul>Meeting Your Needs
  4. 4. The Coldwell Banker ® Seller Services Guarantee Meeting Your Needs If I do not follow through with this Guarantee, you can cancel the listing and get out of the contract! Consistent, predictable, reliable performance — Guaranteed!
  5. 5. Immediate Actions <ul><li>Listing will added to Coldwell Banker’s Buyer Guide </li></ul><ul><li>Install Coldwell Banker ® FOR SALE sign </li></ul><ul><li>Place information on #2 online site </li></ul><ul><li>Place information on #1 online site </li></ul><ul><li>Place information on (MLS) </li></ul><ul><li>Place information on cbgreatlakes. com </li></ul><ul><li>Promote at Coldwell Banker office meeting </li></ul><ul><li>Run advertisement in real estate section of GR Press </li></ul><ul><li>Prepare property information flyers </li></ul><ul><li>JUST LISTED marketing to target areas </li></ul><ul><li>Promote through local Association of REALTORS ® </li></ul><ul><li>Include multiple pictures of home and property for flyers and internet </li></ul><ul><li>Install lock box </li></ul><ul><li>Hold an open house (If listing is appropriate type) </li></ul>Over the next few days, we will take the following initial steps to find a buyer for your property: Marketing Activities
  6. 6. <ul><li>Automatically added to REALTOR.COM </li></ul><ul><li>We can track visitor activity </li></ul><ul><li>Enhance listings with multiple photos </li></ul><ul><li>Special features help attract millions of visitors each month </li></ul> ® We will add your listing to, the world’s largest database of homes for sale and #1 on the Web. Marketing Activities
  7. 7. <ul><li>Sixty three percent of home buyers said that the Internet shortened their search for a new home.* </li></ul>The award-wining website promotes your property on the internets #2 real estate site! *Source: The 2002 National Association of Realtors ® Profile of Home Buyers and Sellers Marketing Activities
  8. 8. Home Warranty <ul><li>A popular feature for buyers </li></ul><ul><ul><li>A home warranty builds buyer confidence by providing repair-or-replace coverage* </li></ul></ul><ul><li>Protects your budget </li></ul><ul><ul><li>Helps protect you from unexpected repair bills. Optional coverage for your property while it is on the market can give you additional peace of mind. </li></ul></ul><ul><li>  Additional marketing impact </li></ul><ul><ul><li>Special marketing materials will promote your property to potential buyers and help it stand out amongst the competition. </li></ul></ul>Offering a home warranty will enhance the marketability of your property. Marketing Activities *See specific plan application for details.
  9. 9. Information Sources Used By Buyers In Home Search Source: The 2004 National Association of Realtors ® Profile of Home Buyers and Sellers. Real estate agents are the primary resource used by buyers in a home search. Marketing Activities
  10. 10. Home Enhancement Checklist <ul><li>Exterior </li></ul><ul><ul><li>Keep grass mowed, shrubs trimmed </li></ul></ul><ul><ul><li>Pick up lawn tools, toys, sweep front walkway </li></ul></ul><ul><ul><li>Clean up after pets </li></ul></ul><ul><li>  Interior </li></ul><ul><ul><li>Pick up toys and shoes; make beds, put clothes away </li></ul></ul><ul><ul><li>Turn off the television; play soft background music </li></ul></ul><ul><ul><li>Open drapes and shades, turn on lights, make house look bright and cheerful </li></ul></ul><ul><ul><li>Do a quick dusting and give the carpets a once-over with the vacuum; straighten rugs; empty wastebaskets </li></ul></ul><ul><ul><li>Keep pets out of the way; make sure all pet areas are clean and free of odor </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><li>Special tips for showings </li></ul><ul><ul><li>Secure jewelry, cash, medications and other valuables </li></ul></ul><ul><ul><li>Leave while your house is being shown </li></ul></ul><ul><ul><li>If people who are not accompanied by an agent ask to see your property, please refer them to us; we will pre-screen them </li></ul></ul>We will develop a plan to enhance your property’s ability to attract buyers Home Enhancement We want the potential buyers to visualize their personal items in the house to get the feeling it is already theirs.
  11. 11. What Is The Best Price Obtainable For Your Property? <ul><li>Buyers compare properties </li></ul><ul><ul><li>Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one. </li></ul></ul><ul><li>Recently sold market data </li></ul><ul><ul><li>Reveals what buyers have actually paid for similar properties.  </li></ul></ul><ul><li>Currently for sale </li></ul><ul><ul><li>Shows properties competing for buyers’ attention right now. </li></ul></ul><ul><li>  </li></ul><ul><li>Did not sell </li></ul><ul><ul><li>Demonstrates what buyers have not been willing to pay under current market conditions. </li></ul></ul>The Best Price Attainable We will assist you in determining the most effective list price for your property
  12. 12. What Affects The Market Value Of Your Property? <ul><li>The Competition </li></ul><ul><ul><li>The number of similar properties for sale </li></ul></ul><ul><ul><li>Their prices, financing terms, location and physical condition </li></ul></ul><ul><li>Physical qualities of your property </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Size of house and lot </li></ul></ul><ul><ul><li>Floor plan and architectural style </li></ul></ul><ul><li>  </li></ul><ul><li>Market Conditions </li></ul><ul><ul><li>Interest rates and availability of financing </li></ul></ul><ul><ul><li>Buyer demand </li></ul></ul><ul><ul><li>Prices of recently sold properties </li></ul></ul><ul><ul><li>State of the economy </li></ul></ul><ul><ul><li>Seasonal demand </li></ul></ul>In understanding the market value of your property, we must deal with some factors that we have no control over. The Best Price Attainable
  13. 13. <ul><li>Market Value </li></ul><ul><ul><li>Your house has many values: </li></ul></ul><ul><ul><li>to the tax assessor, </li></ul></ul><ul><ul><li>to the lender and insurance company </li></ul></ul><ul><ul><li>to you. </li></ul></ul><ul><ul><li>It also has what’s called “market value” to prospective buyers. </li></ul></ul><ul><ul><li>The best price can only be determined by testing the market and challenging the competition. The market dictates the value based on current conditions, number of home buyers, etc. </li></ul></ul><ul><li>Competitive Market Analysis </li></ul><ul><ul><li>Buyers do “comparison shopping” and the Competitive Market Analysis focuses on properties on the market competing for buyer attention.   </li></ul></ul>An Important Message About The Value Of Your House The price of your house must attract enough attention among buyers and brokers to generate showings and offers. The Best Price Attainable
  14. 14. Pricing Your Property <ul><ul><li>If a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through. </li></ul></ul>The Best Price Attainable ● <ul><ul><li>If your property is priced right , more buyers will be interested when it first hits the market. </li></ul></ul>● <ul><ul><li>Since mortgages are based on fair market value, not the sale price , more buyers will be able to consider your property when it is priced competitively. </li></ul></ul>●
  15. 15. Closing The Sale <ul><li>Coordinate the closing: </li></ul><ul><li>Set up closing with other Realtor (if applicable) </li></ul><ul><li>Inform buyers lender about property for appraisal </li></ul><ul><li>Get inspections scheduled if needed </li></ul><ul><li>Communicate with title insurance company </li></ul><ul><li>Obtain payoff information from seller’s lender </li></ul><ul><li>Set time and date to close that works best for all parties </li></ul>We will negotiate on your behalf to help you obtain the best price and terms. The Sale Process