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Laddering with Young Children in User eXperience Evaluations: Theoretical Groundings and a Practical Case  Vero Vanden Abe...
 
SAM
 
 
 
 
 
 
 
example <ul><li>WHY? </li></ul><ul><li>  </li></ul><ul><li>Immersion / Fantasy  [V] </li></ul><ul><li>“ it’s like I become...
1
 
 
2
 
 
 
Testing these findings... |a case study|
|Introduction to the case|
|Research Questions| <ul><li>1   consistent preference?  </li></ul><ul><li>2   full ladders A-C-V? </li></ul><ul><li>3   N...
|Method| <ul><li>46   preschoolers  </li></ul><ul><li>Average  Age  about 5 </li></ul><ul><ul><li>2 to 7 years </li></ul><...
|Procedure| <ul><li>Explorative game play  x   3 (counterbalancing) </li></ul><ul><li>Preference distinction  (ranking) </...
|Procedure| <ul><li>Example preference distinction via ranking </li></ul>
|Results| <ul><li>1   Consistent preference? </li></ul><ul><li>Yes!  Consistent preferences between  answers on preference...
|Results| <ul><li>2   Full ladders A-C-V? </li></ul><ul><li>No  Values </li></ul><ul><li>9  (/46) : preferences >  [stop] ...
|Results| <ul><li>Example preferences > attributes >  [stop] </li></ul>
|Results| <ul><li>3   Number of elements - ladders? </li></ul><ul><li>Average= 1.72 ladder; 2.81 elements </li></ul><ul><l...
|Discussion| <ul><li>Laddering in HCI </li></ul><ul><ul><li>How many elements do you need? </li></ul></ul><ul><ul><li>Stri...
|Conclusion|
Vero Vanden Abeele [email_address] Bieke Zaman [email_address]
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Laddering with young children in User eXperience evaluations

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presentation at IDC 2010 conference on Interaction Design and Children in Barcelona, Spain

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Laddering with young children in User eXperience evaluations

  1. 1. Laddering with Young Children in User eXperience Evaluations: Theoretical Groundings and a Practical Case Vero Vanden Abeele e-Media Lab, GROUP T - Leuven Leuven, Belgium [email_address] Bieke Zaman CUO/IBBT Katholieke Universiteit Leuven, Leuven, Belgium [email_address]
  2. 3. SAM
  3. 11. example <ul><li>WHY? </li></ul><ul><li> </li></ul><ul><li>Immersion / Fantasy [V] </li></ul><ul><li>“ it’s like I become the cuddle toy in the game” [C] </li></ul><ul><li>“ It’s soft and cute” [A] </li></ul><ul><li>“ I like the cuddle toy” [preference] </li></ul>
  4. 12. 1
  5. 15. 2
  6. 19. Testing these findings... |a case study|
  7. 20. |Introduction to the case|
  8. 21. |Research Questions| <ul><li>1 consistent preference? </li></ul><ul><li>2 full ladders A-C-V? </li></ul><ul><li>3 Number of ladders? Number of elements? </li></ul>
  9. 22. |Method| <ul><li>46 preschoolers </li></ul><ul><li>Average Age about 5 </li></ul><ul><ul><li>2 to 7 years </li></ul></ul><ul><li>Gender: 19 girls and 27 boys </li></ul><ul><li>School </li></ul>
  10. 23. |Procedure| <ul><li>Explorative game play x 3 (counterbalancing) </li></ul><ul><li>Preference distinction (ranking) </li></ul><ul><li>Laddering interview </li></ul><ul><li>Free play option </li></ul>
  11. 24. |Procedure| <ul><li>Example preference distinction via ranking </li></ul>
  12. 25. |Results| <ul><li>1 Consistent preference? </li></ul><ul><li>Yes! Consistent preferences between answers on preference distinction questions & free play option (Likelihood Ratios,, all p<0.01) </li></ul>
  13. 26. |Results| <ul><li>2 Full ladders A-C-V? </li></ul><ul><li>No Values </li></ul><ul><li>9 (/46) : preferences > [stop] </li></ul><ul><li>19 (/46) : preferences > attributes > [stop] </li></ul><ul><li>24 (/46) : preferences > attributes > conseq. > [stop] </li></ul><ul><li>probing further = more external causes </li></ul><ul><li>Starting to climb down the ladder again... </li></ul>
  14. 27. |Results| <ul><li>Example preferences > attributes > [stop] </li></ul>
  15. 28. |Results| <ul><li>3 Number of elements - ladders? </li></ul><ul><li>Average= 1.72 ladder; 2.81 elements </li></ul><ul><li>Mean age respondents not producing ladders </li></ul><ul><ul><ul><li>+/- 3.5 years old </li></ul></ul></ul><ul><li>Mean age respondents producing ladders </li></ul><ul><ul><ul><li>+/- 5 years old </li></ul></ul></ul><ul><li>The older they are, the higher the number of ladders and elements </li></ul><ul><li>Significant (all p<0.01) and positive correlations </li></ul>
  16. 29. |Discussion| <ul><li>Laddering in HCI </li></ul><ul><ul><li>How many elements do you need? </li></ul></ul><ul><ul><li>Striving for values per se? </li></ul></ul><ul><ul><li>Asking for intentions rather than reflections </li></ul></ul><ul><li>Individual technique </li></ul><ul><ul><li>Inviting pairs of children? </li></ul></ul><ul><li>Adult interviewer vs hand puppet? </li></ul>
  17. 30. |Conclusion|
  18. 31. Vero Vanden Abeele [email_address] Bieke Zaman [email_address]

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