Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Internet Marketing for Nonprofits


Published on

In this introductory presentation, we examine and discuss how SEO, PPC, and Social Media interrelate as more and more brands try to compete for attention online.

  • Be the first to comment

  • Be the first to like this

Internet Marketing for Nonprofits

  1. 1. Internet Marketing for Nonprofits<br />A look at the relationships between SEO, PPC, and Social Media.<br />
  2. 2. In this introductory presentation, we will examine and discuss how SEO, PPC, and Social Media interrelate as more and more brands try to compete for attention online.<br />
  3. 3. Goal for Today<br />Provide an introduction toInternet marketing as a way to connect your mission with an increasingly receptive audience.<br />
  4. 4. The Methods to Success:<br />Establish credibility, which leads to …<br />Increased search engine authority, which leads to … <br />Improved search engine placement!<br />
  5. 5. The Tools to Success:<br />Search Engine Optimization (SEO)<br />Paid Placement / PPC (Pay-Per-Click)<br />Social Media<br />
  6. 6. Search Engine Optimization<br />Like brand building, SEO is a long-term strategic process that requires persistence and dedication.<br />
  7. 7. Two Components of SEO<br />On-page <br />Off-page<br />
  8. 8. On-Page SEO<br />(1) Meta Tags:<br />Page Title<br />Page Description<br />Page Keywords<br />Image ALT Tags<br />
  9. 9. On-Page SEO<br />(2) Page Contents <br />Copy<br />Headings<br />Friendly URLs<br />
  10. 10. On-Page SEO<br />On-page SEO sets the stage for (and reinforces) your off-page SEO!<br />
  11. 11. Off-page SEO <br />Off-page SEO has more influence on Google SERPs than anything else.<br />
  12. 12. Off-page SEO <br />Search engines rely on the quality AND quantity of links to your website pages as ‘votes’ of authority.<br />
  13. 13. Off-page SEO <br />Off-page SEO is the process of creating, publishing, and promoting relevant and valuable content (on a regular and ongoing basis) that other credible ‘authorities’ will link to.<br />
  14. 14. Paid Placement / PPC<br />PPC (Pay-Per-Click) is the process of buying ad space on search engines. <br />PPC Yields ‘instant’ results, but can be costly. <br />
  15. 15. PPC Benefits <br />Keyword research<br />Immediate / short term results<br />SEO support *<br />Short-term / time sensitive promotions<br />*There is often a cost for this feature.<br />
  16. 16. Social Media<br />Social media can not only increase traffic to your website, but also potential client contacts. <br />
  17. 17. Social Media<br />Social media is an excellent (and inexpensive way) to promote content and establish authority with other industry experts – which can result in more inbound links.<br />
  18. 18. Common Tools<br />Blogs<br />Facebook<br />Twitter<br />LinkedIn<br />YouTube<br />
  19. 19. Blogs – 126 million<br />The number of blogs on the Internet (as tracked by BlogPulse in 2009).<br />Facebook – 500 million+<br />The number of active Facebook users as of July 2010.<br /> <br />Twitter – 175 million+<br />Current number of Twitter users.<br />  <br />LinkedIn – 21.4 million +<br />Number of unique monthly visitors from the US (47.6 million globally).<br /> <br />YouTube – 3rd<br />Alexa ranks YouTube as the third most visited <br />Website on the Internet, behind Google and <br />Facebook. <br />
  20. 20. Nonprofit Specifics<br />Jumo<br />Google Grants<br />Causes<br />Razoo<br />
  21. 21. Jumo<br />Created by the founders of Facebook<br />Aggregates news from your blog, website, and Facebook statuses to create a feed for your website. This data is mixed with the data of other like organizations. <br />New to the scene! <br />
  22. 22. Google Grants!<br />AdWords is a popular and powerful web placement program that when finely tuned, can drive direct and relevant traffic to your site. <br />Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations.<br /> <br />Google Grants recipients receive upto $10,000 per month in free advertising, without having to pay any amount to Google.<br />
  23. 23. Causes<br />Causes provides the tools so that any Facebook user can leverage their network of real friends to effect positive change.<br />Users can recruit members <br />as well as fundraise.<br />
  24. 24. Razoo<br />Razoois an innovative way to give and raise money online.<br />Online fundraising tool providing, winner of MN Council of Nonprofits “innovation” award in 2009.<br />
  25. 25. Content Strategy<br />Tying it All Together!<br />
  26. 26. Steps to Successful Strategy<br />Aggregation<br />Creation<br />Publication<br />Promotion<br />Sharing!<br />
  27. 27. Keys to Successful Strategy<br />Dedication, persistence, and consistency<br />Regularly updated, relevant content<br />Strategic execution across platforms<br />User engagement and interactivity<br />
  28. 28. Fears<br />Time and resource consuming<br />Complicated<br />
  29. 29. Benefits<br />More effective fulfillment of a mission<br />Reduced costs for nonprofits<br />Transparency!<br />Engage with yourconstituency<br />Real-time feedback<br />
  30. 30. Summary<br />A successful content strategy aligns all channels (SEO + PPC + Social Media) to keep consistency in content and targeted keywords. <br /> <br />This will help you establish authority, which will connect more of the right people to your mission!<br />
  31. 31. Thank You!<br />Thoughts? Questions?<br />