2. FutureTalking = Research 2.0 Company Consumer Consumer Consumer Company Consumer Consumer Consumer “ Learn from consumers” “ Learn from consumer’s interactions”
5. What are social networks? Steering Committee - Q1 Dynamics within social networks March 2008 Jo Caudron Blogs Social sites RSS Sharing Mash-ups RIA SOCIAL NETWORKS ARE CONVERSATIONS Powered by Social Media Social Apps Between people People create identities (but companies/brands can also become identities) Not organized Not Controlled
6. Future Talking findings Steering Committee - Q1 Dynamics within social networks March 2008 Jo Caudron Social Belonging Connectivity Convenience Identity Curiosity Major motive: fear of the “participation gap” Driver to register: “because friends are online” They want to be able to take part in the conversation, on as many topics as possible Take existing relationships online Find new contacts online Feeling of being connected, to be able to share and exchange Network with as many similar profiles as possible Important motivator to uses social networks Easily make and maintain contacts from home Not time-limited No geographical boundaries Youngsters draw up a profile of themselves, their personality and their interests Appreciation of this profile by the group will increase self-confidence and position in the group Others develop their identity based on how their opinions are accepted in the group Important driver to sign-up is curiosity Just register to have a look Some will become active, others will switch off again
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10. De kracht van de Generation C Steering Committee - Q1 March 2008 Can brands be friends? Marketing & branding in Social Networks Joeri Van den Bergh
11. FutureTalking - Q2 Steering Committee - Q2 June 2008 Entertainment in the digital era
12. About Content, Ownership & Context Entertainment Jo Caudron Steering Committee - Q2 June 2008 CONTENT OWNERSHIP CONTEXT
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14. Entertainment Jo Caudron Steering Committee - Q2 June 2008 CONTENT OWNERSHIP CONTEXT Ownership of the creation and distribution can be corporate but is increasingly getting social Top-down Corporate & central ownership Bottom-up Social & de-central ownership About Content, Ownership & Context
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16. Entertainment Jo Caudron Steering Committee - Q2 June 2008 CONTENT OWNERSHIP CONTEXT the medium is no longer in a one-on-one relationship with one device TV as a medium is no longer only related to a TV-set , ... Radio as a medium is no longer only related to a radio-device , ... Phone calls are no longer only related to telephone-sets , ... Each medium has a variety of (digital) ways to get consumed. The question here is: when Lost or Prison Break are consumed via PC, as (illegal) download, are we then still talking about TV as a medium? About Content, Ownership & Context
17. From old to new, from books to screens Entertainment Jo Caudron Steering Committee - Q2 June 2008
28. SHIFT in WORK – Part I Once upon a time... off Home off Work
29. SHIFT in WORK – Part I Anno 2009 Checking the digital planning SMS’ing a collegue Video conference / email handling / .. Reading emails in the traffic jam Finishing a report through the VPN
30. Apart from new working places, also the in-betweens are being covered today
37. 0.0 1.0 Office 0.0 Workspaces were clearly defined All data was clearly defined by its proximity and tangibility - Anno 2009 - Office 2.0 You can work anywhere & anytime you want Data is intangible, everywhere and nowhere 3.0 The digital evolution (and its never ending possibilities) leaves people looking for systems, rules, to create order in the information-chaos. Office1.0 Growing efficiency through technology usage (e.g. office software, gsm, email,...) 2.0 ? synchronizing
