Cambridge e book BUZ - Zaragoza mayo 2012


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Presentación de Cambridge e book en "El libro electrónico: presente y futuro en la Biblioteca universitaria. Jornadas de encuentro para usuarios, profesionales y bibliotecarios. 24 y 25 de mayo de 2012" Zaragoza

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  • Worth highlighting that I am only talking about e here. This market is very well established. It really started back in 1971 with Project Gutenberg. We progressed through the rise and fall of CDRoms in the 80’s and 90’s, and since the mid 90’s, online databases have been going from strength to strength. eBooks started to raise their profile in the mid 90’s with some ‘new’ UK universities experiment with free e-books. The biggest eBook aggregator, NetLibrary, was founded in 1997 and was swiftly followed by other aggregators eg EBrary, EBL, MyiLibrary, the ‘specialists’ such as ACLS, Books24x7 etc T&F launched their eBook offerings in 2001 and other publishers followed suit: Wiley, Springer, Elsevier. OUP develops its long experience of online collections 2000s: UK universities begin to adopt ‘e-preferred’ policies. Trend accelerates as the decade grows older. Top 300 firms in the info industry make up 70% of the whole industry revenue and around 50% of that was from e sales in 2007. Those who innovated earlier are more successful. Many of the major academic publishers report that 10 – 15% revenue is from eBook sales alone, with double digit growth year on year. Very competitive & crowded market – there are at least 29 major primary publishers and aggregators competing in the same space. What I really want to highlight here is that eBooks, as well as other forms of online content are just another format. It’s all about getting our content to the people that want to use it, in the way that they want to use it, whenever they want to access it! Publishing is about exploiting all formats and the key role of a publisher is to ensure quality and to reach all possible markets, creating sustainable revenues. E can help us do this. But the good news is that you will be pushing on an open door. People know about eBooks, understand and are engaged and there is budget there to spend.
  • -In August 2011, the Association of American Publishers and the Book Industry Study Group released figures showing that ebooks accounted for 5.8% of US publishing revenue in 2010: $1.62bn out of a total of $27.9bn. -Of the major global markets, only the UK, with estimates ranging wildly from 1% to 9%, is remotely comparable, though Japan, South Africa, and Spain all estimate digital revenues to be between 1% and 2%. (The Future of Publishing: A report on innovation and the future of the book. Alastair Horne.
  • -Modelo subscripción -Precio basado en tipo y tamaño de la institución (FTE) -Posibilidad prueba 30 días -Novedades y de fondo editorial pertenecientes a todas las áreas temáticas -Contenido y elementos dinámicos, con títulos nuevos que se añaden frecuentemente y mejoras regulares en su funcionalidad -Búsquedas potentes, rápidas y avanzadas -Herramientas de apoyo que incluye archivos MARC descargables y estadísticas Counter -Gran funcionalidad para el usuario, con referencias hipervinculadas y elementos personalizadores -En conformidad con las principales normas e iniciativas del sector
  • -Contiene 260 títulos publicados desde 1960 (200.000 paginas) -Por primera vez accesible de manera fácil online como parte esencial de la biblioteca universitaria -Contenido acreditado y bien conocido para bibliotecario e investigador -Conjunto de características que incluyen personalización y referencias cruzadas, asegurando máxima rentabilidad a las búsquedas (h erramientas tales como archivos personales, exportación de referencias, acceso remoto y control por parte del usuario) -15 diferentes materias académicas: -Actualizado regularmente con contenido impreso
  • -Versión electrónica de las Cambridge Companions series, divididas en tres: Literature and Classics; Philosophy, Religion and Culture; Music -350 Companions ofrecen introducciones accesibles a escritores, artistas, filósofos, submaterias, períodos… -Ideales para estudiantes de humanidades; profesores que buscan bibliografía recomendada; investigadores, lectores en general
  • Servicio de información basado en web alrededor del contenido de la serie Stahl: Stahl’s Essential Psychopharmacology: Neuroscientific Basis and Practical Applications and Essential Psychopharmacology: The Prescribers Guide Incluye el material para profesores completo (ilustraciones agrupadas capítulo a capítulo y son descargables) Compatible con dispositivos portátiles como PDA’s No disponible en ninguna otra forma online (incluso eBook) Contenido dinámico, continuamente actualizado con nuevos medicamentos, recomendaciones de dosis e información suplementaria Precios para hospitales basados en número de camas, Acceso de 48 PPV Posibilidad de suscripciones individuales
  • 60 años de historia de la serie impresa disponible online. Desde 1948 ha publicado los mejores ensayos y algunos son clásicos de crítica literaria sobre Shakespeare Cada volumen está dedicado a un tema, obra o grupo; cada uno contiene una sección de revisiones de la bibliografía de ese año y de las principales representaciones de dicho período Interface de búsqueda completamente por autor, tema,materias, ensayo, volumen y registro de los resultados
  • Things to highlight: Product help & support (About, FAQ, Help (context sensitive) etc) Quickly access content by quick or advanced search, browse, or by searching the most popular content Easily get to useful information for example how to purchase, information about new content added and download the latest title list CBO has been designed to be as accessible as possible to all users, including those with visual & cognitive disabilities – see accessible version Login by user name & password, IP authentication, referring URL or other protocols: Athens & Shib compliant Library branding (top right) Link for Other Online Products, Cambridge Library Collection and Cambridge Journals Online at the bottom of the page (CLC landing page Terms of use and rights & permissions (link at bottom)
  • Thousands of front & backlist titles (over 12000). Dynamic content and feature set, with frequent addition of new titles being and regular functionality enhancements – 2 x year, with feedback from market Titles from across all Cambridge world renowned subject areas Flexible purchase plans and custom packages – come to detailed description of business models shortly Powerful quick search, advanced search and browse capabilities Comprehensive library support tools including downloadable MARC records, usage reports and access & authentication methods Compliance with all major industry standards and initiatives Extensive user functionality including hyperlinked references & personalisation features Dedicated customer support teams in all regions offering comprehensive technical support Enhanced discoverability tools
  • So to start with, only offering perpetual access with an annual fee covering all access & maintenance payable from year 2. Offering 2 types of access. Predefined collections. Could be all titles in a subject, pub year, series etc. For easy collection development - big benefit for less well developed markets. The contents of these collections have been hand selected by our team of editorial experts (key selling point!) 2) Bespoke collections. For increased flexibility, we offer the opportunity to build Bespoke Collections – libraries must order a minimum of 25 titles and qualify for ongoing title by title selection to benefit from maximum choice. Key selling point - Expert editorial guidance to help with your selection is always available. Unlimited concurrency on all models. Pricing based on the size, type & location. Detail on this in section 2. Free 30 day trials to institutions. Looking at more innovative models – prepub, subscription, ILL, PDD etc but R2 and beyond.
  • The Faceted Search feature means that users will see search results from both Cambridge Books Online and Cambridge Journals Online when they do a basic search from the homepage. All of these results will then be shown on a single page. Users may then narrow their results by various “facets” namely: Content Type (Book Chapters or Journals Articles), Subject, Series (books only), Author, Year, Top Books & Top Journals (ie. books and journals with the greatest number of results for the search term) Example (in font/size of “Example” header in “QUICK SEARCH”) Users can select facets one at a time by clicking on the chosen item (ie “ History” ) Users can also apply multiple facets (ie. subject: History and content type: Book Chapters ) by clicking the checkboxes next to the facets and clicking “Submit.” Cambridge Books Online users who perform a books search result will then be taken to the book/chapter landing page in CBO as usual. Cambridge Books Online users searching for Journals content will be taken to the appropriate page on Cambridge Journals Online . Each platform whether Cambridge Books Online or Cambridge Journals Online can only show users access rights related to its own content (ie. a user of Cambridge Books Online will see a “P” icon beside titles they have access to but would need to visit Cambridge Journals Online to see what titles they do or don’t have access to.)
  • We offer comprehensive tools for librarians. -This includes MARC records, downloadable marketing materials , widgets, customise your search toolbar FAQs and the ability to sign up for updates. -Via the administrator portal, you can manage your account including managing your IPs, setting up user names & passwords, set up remote user access, download usage stats, add your institutional logo, set up your OpenURL link resolver etc. -If you have access to Cambridge Journals Online, the access control system is the same.
  • -Miles de eBooks multidisciplinares al alcance -Líderes editoriales universitarias, por calidad y contenido académico acreditado contrastado -Suministro de información dinámico a través de una plataforma fiable e integrada con journals -Recurso “obligatorio” para todos los niveles desde el estudiante hasta el investigador más avanzado -Planes de futuro (concurrency para textbooks y University Publishing Online, Print/electronic, e-sample, Portico, etc….) Finally, for libraries, acquiring CBO allows you to ensure that you are providing access to the finest scholarly, often cutting edge, research now and in the future. CBO in teaching: You will be providing a truly multi-disciplinary resource appealing to a broad cross section of users. You will also be supported by comprehensive library tools including MARC records and usage statistics and by dedicated sales, marketing, customer services and technical support teams. Ability to incorporate hundreds of years of knowledge into fast moving teaching & learning techniques Create interesting lessons Build & integrate content into coursepacks Inspire students through intuitive interface I wanted to take a few minutes to look at some ways to use CBO in different environments. CBO can be used in teaching to allow instructors to use hundreds of years of knowledge into the fast moving teaching & learning techniques of today, helping to create interesting lessons and courses. We allow usage of CBO in coursepacks and VLEs, content is easily integrated. Students can be inspired to enhanced research through our intuitive interface. CBO in research Must have resource for all levels of researcher Access to unique, authoritative and scholarly content Enhance studies & research through access to material previously unavailable online Create personal libraries from easy to find and store material Easily cross reference and link research CBO really is a must have resource for all levels of researcher, offering access to the unique, scholarly & authoritative content published by Cambridge. Much of the material has not been available online before and so research & study can be enhanced by access to this material. Researchers can easily create their own libraries of useful information and from there, can cross reference and link their research.
  • Who’d like to sum up?!
  • Cambridge e book BUZ - Zaragoza mayo 2012

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    2. 2. O nline p rod u ct &C am b rid ge Books O nline
    3. 3. Ca a t r t a p o u t s r c e ís ic s r d c o o l e n in1. M od e lo s u b s crip ción2. P re cio b as ad o e n tip o y tam año d e la ins titu ción (F TE )3. P os ib ilid ad p ru e b a 30 d ías4. N úm e ro y te m ática5. Actu alización conte nid o y fu ncionalid ad6. B ús qu e d as p ote nte s , ráp id as y avanzad as7. Arch ivos M AR C d e s cargab le s y e s tad ís ticas C ou nte r8. R e fe re ncias h ip e rvincu lad as y e le m e ntos p e rs onalizad ore s9. E n conform id ad con las iniciativas d e l s e ctor
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