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How creating an eBook on BiblioCrunch is easier             than baking cupcakes          TIME Inc Digital Editions       ...
My QuestLeft my full-time job at TIME to create my own           digital publishing platform         TIME Inc Digital Edit...
eBook Trends      Royal Wedding vs. Osama Bin LadenReaders were buying eBooks as huge news events unraveled           TIME...
Why not TIME? Leverage existing content    We have the archive content & the staff      Why not publish in a new medium?  ...
Experimented with prototypes    Ate a lot of cupcakes TIME Inc Digital EditionsTaking TIME & LIFE Topical Content and     ...
Manually created eBooks & ate $4 cupcakes               Taking TIME & LIFE Topical Content and                     Publish...
Pitched the ideas to my bosses        TIME Inc Digital Editions      Taking TIME & LIFE Topical Content and            Pub...
Complacency   $$$ It’s All About the Money $$$$  We	  didn’t	  have	  a	  budget	  for	  eBooks 	  S6ll	  focused	  on	  a...
There are as many ways to create an eBook as         there are to bake a cupcake         TIME Inc Digital EditionseBook Pu...
It’s a messy processeBooks                      Cupcakes
Getting to the final product: Painful!Conversion                              Baking             Epub export              ...
Getting to a final product involvesEditing & Designing                         Decorating                 Epub export   Ad...
There HAD to be an easier way          It can’t be this complicated to create an eBook!So I set out to make publishing an ...
Pitched to Time Inc executives                   Time Travel                   City Guides                      In the me...
Publishing smoothly: DISASTER!        • I couldn’t find anything that met my needs        • No one click easy way that exi...
So I developed a set of tools•    Write once, publish anywhere•    Into any format, any eReader•    In the clouds•    Inco...
I said goodbye to TIME    And goodbye to the Magnolia across the street        Baking good cupcakes can take hoursYou can ...
Writing eBooks is super easyGo online, write chapters or create a virtual storefront
Commission a designer or editorNeed editing? Need a cover? Go to ourcommunity and commission a designeror an editor       ...
Try it! Create an eBook on the fly•    100’s of authors, designers, editors on the platform and growing•    All you need i...
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How creating an eBook on BiblioCrunch is easier than baking cupcakes

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Ignite talk - October 28th - San Francisco at Books in Browsers 2011

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How creating an eBook on BiblioCrunch is easier than baking cupcakes

  1. 1. How creating an eBook on BiblioCrunch is easier than baking cupcakes TIME Inc Digital Editions Taking TIME & LIFE Topical Content and Publishing in a New Medium 3/9/11 By Miral Sattar @miralsattar | @bibliocrunch BiblioCrunch.com miral@bibliocrunch.com
  2. 2. My QuestLeft my full-time job at TIME to create my own digital publishing platform TIME Inc Digital Editions Taking TIME & LIFE Topical Content and Publishing in a New Medium 3/9/11
  3. 3. eBook Trends Royal Wedding vs. Osama Bin LadenReaders were buying eBooks as huge news events unraveled TIME Inc Digital Editions Taking TIME & LIFE Topical Content and Publishing in a New Medium 3/9/11
  4. 4. Why not TIME? Leverage existing content We have the archive content & the staff Why not publish in a new medium? TIME Inc Digital Editions EBOOKS!
  5. 5. Experimented with prototypes Ate a lot of cupcakes TIME Inc Digital EditionsTaking TIME & LIFE Topical Content and Publishing in a New Medium 3/9/11 Magnolia  Bakery  is  right  across  the  street!  
  6. 6. Manually created eBooks & ate $4 cupcakes Taking TIME & LIFE Topical Content and Publishing in a New Medium 3/9/11I created travel books (Dubai Travel Guide, Foursquare, Launch a map,launch Trip Advisor & read reviews, and read a little bit of history rightfrom the ebook
  7. 7. Pitched the ideas to my bosses TIME Inc Digital Editions Taking TIME & LIFE Topical Content and Publishing in a New Medium 3/9/11They loved the idea we started working on a few more prototypes
  8. 8. Complacency $$$ It’s All About the Money $$$$ We  didn’t  have  a  budget  for  eBooks  S6ll  focused  on  adver6sing  (the  old  way)     TIME Inc Digital EditionsTaking TIME & LIFE Topical Content and Publishing in a New Medium 3/9/11
  9. 9. There are as many ways to create an eBook as there are to bake a cupcake TIME Inc Digital EditionseBook Publishing Tools Cupcake Baking Tools
  10. 10. It’s a messy processeBooks Cupcakes
  11. 11. Getting to the final product: Painful!Conversion Baking Epub export Add cover, Kindle TOC Export
  12. 12. Getting to a final product involvesEditing & Designing Decorating Epub export Add cover, Kindle TOC Export
  13. 13. There HAD to be an easier way It can’t be this complicated to create an eBook!So I set out to make publishing an eBook easier than baking cupcakes I wanted to have my cake and eat it too
  14. 14. Pitched to Time Inc executives Time Travel City Guides   In the meantime, I pitched to the Time Inc executives where wed sit around in meetings   Theory, theory, yeah yeah, problem problem, resources, resources
  15. 15. Publishing smoothly: DISASTER! • I couldn’t find anything that met my needs • No one click easy way that existed • Tried to bake more cupcakes
  16. 16. So I developed a set of tools•  Write once, publish anywhere•  Into any format, any eReader•  In the clouds•  Incorporate community
  17. 17. I said goodbye to TIME And goodbye to the Magnolia across the street Baking good cupcakes can take hoursYou can create a BiblioCrunch.com ebook within minutes
  18. 18. Writing eBooks is super easyGo online, write chapters or create a virtual storefront
  19. 19. Commission a designer or editorNeed editing? Need a cover? Go to ourcommunity and commission a designeror an editor Voila! Publish!
  20. 20. Try it! Create an eBook on the fly•  100’s of authors, designers, editors on the platform and growing•  All you need is your brain, your laptop, and a WiFi connection•  Still can’t make a good batch of cupcakes

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