Leveraging Community to Create the Best eBooks Possible. There are many steps to creating a good ebook. It’s not just about having good content, but it’s about superior editing, strong marketing, a well-designed and eye-catching cover, and an interested audience. If you have the right set of tools and apis you can easily create ebooks for selling or promotional purposes and distribute them via social media. Epublishing is much more than just converting your files into ebooks. By socializing the interaction between readers, bloggers, authors, students, writers, journalists, designers, editors, and publishers, members of the community can connect with one another to create the best possible e-books.

1. You’ve Found Your Author
Platform
Now What?
Books in Browsers - October 2012
Miral Sattar
@bibliocrunch | @miralsattar
miral@bibliocrunch.com

2. My Journey so far in Publishing
 MiralSattar, Founder of BiblioCrunch
 B.S. Computer Engineering, Columbia
 M.S. Digital Publishing, NYU
 Software Developer for 7 years
 4+ years at TIME
 Senior Product Development Manager
 Launched digital initiatives (video, apps, blogs,
e-books)
 Recognized unmet need in the eBook space
 Left TIME to launch BiblioCrunch
 Marketplace that helps authors and publishers
find talent to help them create quality books
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3. The Publishing Services Spectrum
DIY Full-Service Traditional
Self-Service
Authors Publishers
Opportunity to fill unmet need
Professional editing Cover & Design App Development
Apps Workflow
Marketing & Publicity Fact Checking
Conversion Enhanced Features Proofing Distribution
BiblioCrunch takes offline community interactions between authors/publishers and book
professionals, and bring them online to make eBook publishing seamless
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4. No Matter What Authoring Platform You Use
Additional Work Almost Always Needs to be Done
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5. 4

6. Q: You’ve found your authoring platform, now what?
A: Leverage the community to create the best books
possible and further engage your audience!
** Seven Case Studies **
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7. CASE 1: Stay on the Cutting Edge of Available
Resources
 In today’s connected world, there is no
excuse not to have a well edited book
 Personal networks
 Editorial groups
 BiblioCrunch
 Social media platforms
 Best-selling author Joanna Penn sourced
her editor (@noveldoctor) by putting a
call out through Twitter
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8. CASE 2: Crowdsource Cover Design
 Crowdsourcing a cover makes fans part
of the process
 Penguin Books held a competition for the
cover of best selling author John Green’s
book An Abundance of Katherines
 17-year-old Sarah Turbin won
“I think it has to look good in print; it has to
look good blown-up; it has to look good on
a screen and it has to look good one-inch
tall.”
-- John Green
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9. CASE 3: Engage Beta Readers
 A Beta Reader reads with a critical eye –
prior to release to general public
 Most common with fan fiction writers, but
is growing in popularity with novelists
 50 Shades of Grey
 Tons of communities available online
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10. CASE 4: Market with Blog Tours
 Blog tours are taking the place of author
tours
 Cost effective online publicity
 Generate buzz without having to travel
 SR Johannes
 Indie author
 Sold 30,000 books in less than nine
months
 Nearly 60 blog tours for most recent
book
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11. CASE 5: Integrate Community and Social Elements
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12. CASE 6: Twitter Storytelling
Tweets from Tahrir Flash Fiction
Published by OR Books Published by Sabrina Ricci
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13. CASE 7: Facebook Storytelling
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14. By Leveraging Communities:
Case Study Examples
1. Redefine the content creator • Twitter Storytelling
• Facebook (Story Dam)
2. Get immediate feedback on stories • Beta Readers
3. Reach higher engagement with target • Blog Tours
audience • Fan Cover Art
4. Create community & social elements • Dessert Guide
within the e-books themselves
5. Stay on the cutting edge of available • Joanna Penn
resources
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15. Authors Leverage Communities Selectively
1 2 3
You have a Specific You Launch a You Leverage the
Publishing Need Project Community
• Content Creation • Budget • Vetted Professionals
• Cover Design • Required Skills • Self-selected
• Editing • Deadline engaged members
• Marketing

16. BiblioCrunch.com
helps you meet
your specific
publishing needs
Join us to see
what all the buzz
is about!