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INDIA : A Brief Understanding
Introducing a country with over 1.23

billion people

Second most populated country in the world and the largest democracy.
Divided into 28 states and 7
union territories

Hosts 640 districts, 5767 tehsils, 7933

towns and more than 600,000 villages
Diversity in Diversity

India speaks a 152 languages and 1652 mother

tongues , is also home to 6 major religions and
many more faiths
The 6rd largest economy in the world with a GDP of over 1.84 Trillion at

PPP
Between 1991-2013 the economy has grown close to 5x up from 310

billion
India GDP Growth Rate 1991-2012
12
10
8
6
% Growth

4
2
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012

0
Drivers for growth
1. India is one of the youngest populations in the world with over
799 million (65%) under the age of 35 years

2. Literacy rate has been on the constant rise and presently
stands at 74%
Presently 210 million households

Total consuming households set to grow to
65 million by 2015
3. Disposable income of consumer base on constant
rise, reaching an all time high in 2011

4. Rapid increase in the flow of FDI towards growth sectors ;
Infrastructure, Construction, Automobiles and Real Estate
India has been moving from a primarily agrarian
economy since towards a manufacturing and service
industry
Contribution to GDP by Industry
% GDP 1950

% GDP 1991

% GDP 2013

58.9

57
39.8
32.8

27.4
16

Agriculture

27

10.3

Manufacturing

Services
Top Sectors by contribution to GDP - 2013

The top 5 sectors contribute to more than 70% of the
economies products

23%
15.7%

Retail &
Wholesale

Agriculture

13.5%

Real
Estate

10%

Banking
& Insurance

9%

IT & ITES
Industries in Focus
Transport Infrastructure : Roads & Rail
India has a very low per capita consumption of steel compared to
most developing nations, especially China. However with planned
investments in infrastructure and a growing constructions & real
estate market this scenario is poised to change

Per capita consumption of steel
China

India

World Average

460
216.9
60
China

India

World Average
India currently has the second largest road
network in the world at 3.3 million kms

Heavy investments are being made by public and private
entities into improving the existing networks as well as
building more roads.

Golden Quadrilateral – 5846 kms of 4 lane highways
connecting 4 metros
One of the worlds largest and comprehensive railroad
networks with 115,000 kms of rail tracks, connects
majority of cities and towns in India; facilitating

business and commute for millions of people daily.
Automobile Industry
6th largest manufacturing industry globally

17.3 million units sold domestically (2011-12)
Asia’s third largest exporter of passenger cars
2011 there were 3,965 factories producing
automotive parts across the country
India’s automobile industry is set
to reach US$ 12 billion in 2014
Although the automobile market has shown a slight
slowdown, there has been a positive growth y.o.y
There are positive signs for increased growth
rates

Automobile Market Overview
Brazil

249

Russia

India

USA
World
439

293
148

Brazil

China

Russia

India

136.7

85

China

USA

World
Real Estate & Construction
India is expected to emerge as the

world’s third largest construction
market by 2020
To aggregate approximately US$ 380 billion
between 2012-16
Current FDI in Real Estate

Projected to become a

(RE) at $4 Billion projected to

$1 Trillion construction

be at $25 Billion in 10 years

market by 2025

The Planning Commission of

RE is a $180 Billion

India has budgeted an

industry growing at

investment of $320 billion in

CAGR of 11%

the latest five year plan
Fierce Competitive Framework
Across categories there are numerous players
looking to tap into the large consumer base in

India
Automobiles : 53 companies – multiple brands

Insurance : 14 companies
Media : Over 150 media companies
Real Estate : Over 100 Real Estate companies in
the organised sector
With multiplicity of choice, across
categories both in B2B & B2C ensuring the
market in India has shifted long ago from a
sellers market to a buyers market
While the pie itself is growing, there is fierce
competition across industries and sectors to
get a bigger share

Therefore Customer centricity will be the
fulcrum on which businesses need to be built

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A Brief Understanding of India

  • 1. INDIA : A Brief Understanding
  • 2. Introducing a country with over 1.23 billion people Second most populated country in the world and the largest democracy.
  • 3. Divided into 28 states and 7 union territories Hosts 640 districts, 5767 tehsils, 7933 towns and more than 600,000 villages
  • 4. Diversity in Diversity India speaks a 152 languages and 1652 mother tongues , is also home to 6 major religions and many more faiths
  • 5. The 6rd largest economy in the world with a GDP of over 1.84 Trillion at PPP Between 1991-2013 the economy has grown close to 5x up from 310 billion India GDP Growth Rate 1991-2012 12 10 8 6 % Growth 4 2 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 0
  • 7. 1. India is one of the youngest populations in the world with over 799 million (65%) under the age of 35 years 2. Literacy rate has been on the constant rise and presently stands at 74%
  • 8. Presently 210 million households Total consuming households set to grow to 65 million by 2015
  • 9. 3. Disposable income of consumer base on constant rise, reaching an all time high in 2011 4. Rapid increase in the flow of FDI towards growth sectors ; Infrastructure, Construction, Automobiles and Real Estate
  • 10. India has been moving from a primarily agrarian economy since towards a manufacturing and service industry Contribution to GDP by Industry % GDP 1950 % GDP 1991 % GDP 2013 58.9 57 39.8 32.8 27.4 16 Agriculture 27 10.3 Manufacturing Services
  • 11. Top Sectors by contribution to GDP - 2013 The top 5 sectors contribute to more than 70% of the economies products 23% 15.7% Retail & Wholesale Agriculture 13.5% Real Estate 10% Banking & Insurance 9% IT & ITES
  • 14. India has a very low per capita consumption of steel compared to most developing nations, especially China. However with planned investments in infrastructure and a growing constructions & real estate market this scenario is poised to change Per capita consumption of steel China India World Average 460 216.9 60 China India World Average
  • 15. India currently has the second largest road network in the world at 3.3 million kms Heavy investments are being made by public and private entities into improving the existing networks as well as building more roads. Golden Quadrilateral – 5846 kms of 4 lane highways connecting 4 metros
  • 16. One of the worlds largest and comprehensive railroad networks with 115,000 kms of rail tracks, connects majority of cities and towns in India; facilitating business and commute for millions of people daily.
  • 18. 6th largest manufacturing industry globally 17.3 million units sold domestically (2011-12) Asia’s third largest exporter of passenger cars 2011 there were 3,965 factories producing automotive parts across the country
  • 19. India’s automobile industry is set to reach US$ 12 billion in 2014
  • 20. Although the automobile market has shown a slight slowdown, there has been a positive growth y.o.y There are positive signs for increased growth rates Automobile Market Overview Brazil 249 Russia India USA World 439 293 148 Brazil China Russia India 136.7 85 China USA World
  • 21. Real Estate & Construction
  • 22. India is expected to emerge as the world’s third largest construction market by 2020 To aggregate approximately US$ 380 billion between 2012-16
  • 23. Current FDI in Real Estate Projected to become a (RE) at $4 Billion projected to $1 Trillion construction be at $25 Billion in 10 years market by 2025 The Planning Commission of RE is a $180 Billion India has budgeted an industry growing at investment of $320 billion in CAGR of 11% the latest five year plan
  • 25. Across categories there are numerous players looking to tap into the large consumer base in India Automobiles : 53 companies – multiple brands Insurance : 14 companies Media : Over 150 media companies Real Estate : Over 100 Real Estate companies in the organised sector
  • 26. With multiplicity of choice, across categories both in B2B & B2C ensuring the market in India has shifted long ago from a sellers market to a buyers market
  • 27. While the pie itself is growing, there is fierce competition across industries and sectors to get a bigger share Therefore Customer centricity will be the fulcrum on which businesses need to be built

Editor's Notes

  1. While the official state language of India is Hindi and second English ; according to a population Census report India has 30 languages spoken by more than a million people and 122 by more than 10,000Further it has 1652 mother tongues actively spoken in the country.Further, Hinduism (80.5%) is followed by the majority of Indian population, there are many other religions which are practiced such as Islam (13.4), Christianity (2.3), Sikhism (1.9), Buddhism (0.8), Jainism (0.5) etc.
  2. Over 65% of the population is under the age of 35 years : This gives India a large base of working-age/employable population and skilled labourLiteracy rate has been on the constant rise and currently stands at 74% : Indicating the large labour pool contributes more and more towards skilled labour
  3. Over 65% of the population is under the age of 35 years : This gives India a large base of working-age/employable population and skilled labourLiteracy rate has been on the constant rise and currently stands at 74% : Indicating the large labour pool contributes more and more towards skilled labour
  4. Disposable income of consumer base on constant rise, reaching an all time high in 2011.The per capita income has risen from $186.106 in 1991 to $929 in 2010 (PPP)Since post liberalisation in 1991, there has been a constant increase in the flow of FDI, especially towards key growth sectors such as infrastructure & construction, automobiles, real estate among others ($0.13B in 1990-91 to $30.3B in 2011)
  5. % contribution of agriculture has been on a constant decline, while sectors such as Real Estate, Banking, IT & ITES and Transportation’s % contribution has been on the rise, showing that India has been constantly moving from a primarily agrarian economy to manufacturing and services 6: Transportation (8.5%)7: Engineering & Machinery (8%)8: Chemical Industry (7%)9: Tourism (6.23%)10: Textile (4%)
  6. % contribution of agriculture has been on a constant decline, while sectors such as Real Estate, Banking, IT & ITES and Transportation’s % contribution has been on the rise, showing that India has been constantly moving from a primarily agrarian economy to manufacturing and services 6: Transportation (8.5%)7: Engineering & Machinery (8%)8: Chemical Industry (7%)9: Tourism (6.23%)10: Textile (4%)
  7. 5846 kms of 4 lane highways connecting 4 metros currently on wayN-S-E-W corridors of 7142 kms 4 lane highways under development Expansion of current 12,109 km highways to 4 lane under wayProgram for 6 laning 6,500 kms of National Highways under way
  8. 5846 kms of 4 lane highways connecting 4 metros currently on wayN-S-E-W corridors of 7142 kms 4 lane highways under development Expansion of current 12,109 km highways to 4 lane under wayProgram for 6 laning 6,500 kms of National Highways under way
  9. Route of 65,000 kmsWith 75,000 stationsPresently (2013) 36% of the rail route is electrified However rapid modernisation has been taking place within the sectore.g. converting narrow gauge to broad gauge tracks has increased from 45% to 87% in just over 3 decades
  10. Manufacturing industry 6th largest in the world3.9 million units annually as of 201117.3 million units sold domestically in 2011-12 Asia’s third largest exporter of passenger cars behind Japan & South Korea at 2.91 million units in 2011-12In 2011 there were 3, 695 factories producing automotive parts all over IndiaIndia’s automobile exports expected to cross $12 Billion by 2014
  11. Manufacturing industry 6th largest in the world3.9 million units annually as of 201117.3 million units sold domestically in 2011-12 Asia’s third largest exporter of passenger cars : behind Japan & South Korea at 2.91 million units in 2011-12In 2011 there were 3, 695 factories producing automotive parts all over IndiaIndia’s automobile exports expected to cross $12 Billion by 2014
  12. given the current density of cars per 1000 people, there is a high headroom for growth
  13. In the last decade, the country has witnessed a tremendous housing boom and over the span of five years, from 2012 to 2016, the real estate sector is expected to account for 43% of the construction spend in India. This segment is forecast to achieve a CAGR of 13.6% during this period.
  14. Current FDI in Real Estate (RE) at $4 Billion projected to be at $25 Billion in 10 yearsRE is a $180 Billion industry growing at CAGR of 11%For the construction industry The Planning Commission of India has budgeted an investment of $320 billion through budgetary sources and Public Private Partnerships in the latest five year plan (11th).Projected to become a $1 Trillion construction market by 2025