Text4baby one page briefs 3-6-13

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Text4baby one page briefs 3-6-13

  1. 1. Text4baby  in  Louisiana  What  is  Text4baby?    The  Na6onal  Healthy  Mothers,  Healthy  Babies  Coali6on  (HMHB)  launched    text4baby  in  2010,    the  first  free  health  text  messaging  service  in  the  U.S.  for  pregnant  women  and  new  moms.  Text4baby  supports  moms  by  providing  accurate,  text-­‐length  health  informa6on  and  resources  in  a  format  that  is  personal  and  6mely,  using  a  channel  she  knows  and  uses.  Over  85%  of  Americans  own  a  cell  phone  including  75%  of  people  with  incomes  less  then  $35K.      •  Over  500,000  women  in  the  U.S.  enrolled  (February  22,  2013)  •  10,803  Louisiana  women  enrolled  (February  22,  2013)        How  Text4baby  Works:    Registra6on  is  easy  and  can  be  done  online  www.text4baby.org  ,  or  from  a  cell  phone  .     • Text    the  word  BABY  (or  BEBE  for  Spanish)  to  the  number  511411.     • Women  will  be  asked  to  enter  their  baby’s  due  date  or  birthday  and  zip  code.       • Messages  are  6med  with  the  babies  due  date,  or  birthdate.     • Women  receive  3  free  messages  each  week  with  6ps  for  pregnancy  or  caring  for  the  baby.     • Texts  start  in  pregnancy  and  go  on  un6l  the  baby  is  one  year  old.     • Messages  address  topics  such  as  prenatal  care,  safe  sleep,  immuniza6ons,  breasjeeding,   diabetes,  nutri6on,  family  violence,  and  safety.     Why  become  a  Text4baby  partner?   How  to  become  a  partner:      •  LA  has  one  of  highest  infant  mortality  rates  in  the  US.     •  Contact  text4baby  or  the  state  •  Promo6ng  text4baby  is  a  simple,  easy  thing  your  agency     lead  &  let  them  know  your   can  do  to  be  part  of    the  solu6on   interest  •  Good  PR  for  your  program/agency   •  Sign  up  for  the  weekly  e-­‐•  Ini6al  results    *  indicate  that  text4baby  increases  users’   newslePer  on  the  text4baby.org   health  knowledge,  facilitates  interac6ons  with  their  health   website   providers,  improves  their  adherence  to  appointments  ,   •  Request  free  promo6onal   improves  immuniza6ons  and  their  access  to  health  services     materials  from  the  text4baby   website  *Na6onal  La6no  Research  Center  at  California  State  University,  San  Marcos  and  the  University  of  San  Diego  Department  of  Obstetrics  and  Gynecology     Louisiana  State  Support  “Text4baby  is  an  innova0ve  program  that  serves  as  a  model  for  public  health  outreach  and  wellness  efforts.  In  Louisiana,  we  have  a  high  rate  of  babies  born  pre-­‐term  or  at  a  low  birth  weight,  and  higher  than  average  rates  of  infant  mortality.  We  must  do  everything  we  can  to  improve  these  tragic  sta0s0cs,  and  the  text4baby  program  can  be  an  important  part  of  the  solu0on.  I  look  forward  to  seeing  even  more  women  in  Louisiana  signing  up  for  text4baby.”        -­‐Sen.  Mary  Landrieu   For  more  informa=on  or  to  become  a  partner  contact  :  •  Text4baby  Partner  Outreach  Manager,  Kathleen  Murphy:  kmurphy@hmbm.org  or  (703)  838-­‐7511  •  State  Official  Lead  Partner  :  La  DHH  BFH  Program,    Karis.Schoellmann@la.gov  or  (504)  568-­‐3504  
  2. 2. Text4baby  in  Louisiana  Who  are  the  current  Louisiana  partners?   Examples  of  how  to  promote  Text4baby:      §  BlueCross  Blue  Shield  of  Louisiana     §  Incorporate  text4baby  in  your  social  media  §  Coventry  Health  Care  of  Louisiana,  Inc.   §  Add  a  text4baby  buPon  to  your  website  §  Family  Road  Healthy  Start  Program,    BR     §  Include  info  in  your  newslePer  §  Fitness  Fleet  Inc.,  New  Orleans   §  Distribute  text4baby  flyers  and  cards  §  Healthy  Start,  New  Orleans        §  LafayePe  General  Medical  Center        §  Louisiana  Legisla6ve  Women’s  Caucus   Founda6on     Louisiana  text4baby  Enrollment       Date:  11/29/2012  §  La.  Office  of  Public  Health  (BFH  Program)     Acadia   155   Grant   45   Sabine   56  §  LSU  Mid  City  Pediatric  Clinic  §  LSU  NBR  Woman’s  Clinic     Allen   83   Iberia   192   St  Bernard   101  §  Northern  Louisiana  Medical  Center     Ascension   230   Iberville   85   St  Charles   69       Assump6on   47   Jackson   56   St  Helena   24                    Louisiana  Text4baby  data         Avoyelles   92   Jefferson   541   St  James   43  §  502,009  have  enrolled  in  U.S.  (2/22/2013)  §  95%  of  users  say  they  would  recommend   Beauregard   80   Jeff.  Davis   77   St  Landry   306   text4baby  to  a  friend   Bienville   41   La  Salle   26   St  Mar6n   136  §  10,803  enrolled  in  Louisiana  as  of  2/22/13  §  9,947  English  &  83  Spanish  sign-­‐ups  (11/12)   Bossier   191   LafayePe   638   St  Mary   155  §  3.6  %  of  all  pregnant  women  &  new  moms   Caddo   570   Lafourche   204   St  Tammany   354   are  enrolled  (2/22/2013)  §  Enrollees  Include:  (11/12)   Calcasieu   350   Lincoln   126   St  J.  Bap6st   79   o  7,746  pregnant  women   Caldwell   41   Livingston   339   Tangipahoa   352   o  2,050  new  moms   o  130  dads/parents   Cameron   3   Madison   42   Tensas   15   o  74  rela6ve/friend   Catahoula   28   Morehouse   99   Terrebonne   330   o  26  healthcare  provider/observers   Claiborne   35   Natchitoches   84   Union   103       Concordia   40   Orleans   535   Vermilion   120   De  Soto   66   Ouachita     313   Vernon   126  Enrollment  profile  of  sample  users*  The  average  text4baby  par6cipant    has:     E  Baton  Rouge   1,127   Plaquemines   27   Washington   100  §  annual  household  income  between  $25-­‐35K,   E  Carroll   27   Pointe  Coupee   51   Webster   72  §  3-­‐4  persons  in  their  household,  §  1.5  children,   E  Feliciana   47   Rapides   344   W  B  Rouge   71  §  high  school  diploma   Evangeline   92   Red  River   13   W  Carroll   44    *    Study  by  the  Na6onal  La6no  Research  Center  at  California   Franklin   59   Richland   52   W  Feliciana   34  State  University,  San  Marcos  and  the  University  of  California,   *  top  5  are  bolded  San  Diego  Department  of  Obstetrics  and  Gynecology   Winn   24   State  of  Louisiana  Supports  Text4baby  In  June  2012,  a  Louisiana  state  resolu6on  was  passed  that  supports  text4baby.  HCR  84:  Urges  and  requests  the  Department  of  Health  and  Hospitals  and  the  LA  Hospital  Associa6on  to  promote  and  encourage  all  hospitals  and  medical  clinics  that  receive  state  dollars  to  promote  the  “text4baby”  ini6a6ve”.           For  More  Informa=on:    •  Text4baby  Partner  Outreach  Manager,  Kathleen  Murphy:  kumrphy@hmbm.org  or  (703)  838-­‐7511  •  State  Official  Lead  Partner  :  La  DHH  MCH  Program,    Karis.Schoellmann@la.gov  or  (504)  568-­‐3504     2/2013  

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