A look at Kindle
• Designer goals and
• Not a book?
• Better than a book?
• Young. (2009)
Kindle Display Design
1. Designers Model
2. Users Model
3. System Image
– Clarke et al (2002)
–Mayer’s pre-training principle:
similar to many other devices
used in everyday life like
smartphones and computers.
• Screen Display
Clarke et al. (2002) focus group study
Mayer, R., (2005). The Cambridge Handbook of
Multimedia Learning. Cambridge University
Kindle Decision Tree
Reading w Kindle
Book Magazine Newspaper
Wuthering Heights New York Times Wall Street Journal
The Hunger Games The New Yorker Sports Illustrated Perez Hilton
Constraints to Kindle Display
1. Navigation between
2. Simultaneous Browsing
3. Small Screen Size still a
Brown et al.(2001)
• Clarke, D., Goodwin, S., Samuelson, T., Coker, C.
(2002). A Qualitative assessment of the Kindle e- book
reader: results from initial focus groups.
Performance Measurement and Metrics, 9, 118-129.
• Brown, G.J. (2001). Beyond Print: Reading Digitally,
Library Hi Tech, 19, 390-399.
• Mayer, R. (2005). The Cambridge Handbook of
Multimedia Learning. Cambridge University Press.
• Norman, R. (1969) The Design of Everyday Things.
Currency and Doubleday: New York.