Nestle by prism boys

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Nestle by prism boys

  1. 1. By Arun Sahu Harikishan Padey Pawan Sahu Niranjan Sahu
  2. 2. HISTORY Henri Nestlé established Nestlé in 1867 in Switzerland (Vevey HQ) His first product was lactogen formula for infants by the name “Farine Lacteé”
  3. 3. VISION • Our vision is to be the leading Food and Beverage Company in the world, providing our customers with high quality products and services with added value at competitive prices, simultaneously ensuring the long term viability and profitability of the organization.
  4. 4. Top 10 Food Processing company In India Nestle India Parle Agro Britannia Industries Limited GlaxoSmithKline Consumer Healthcare Cadbury India Limited Kwality Dairy India Limited Rasna International Private limited Vadilal Industries limited MTR foods REI Agro Limited
  5. 5. Top 10 Food Processing company In World Pepsico inc. Tyson foods inc. Nestle JBS USA Anheuser-Busch InBev Kraft Foods Inc. General Mills Inc. Smithfield Foods Inc. Dean Foods Co. Mars Inc.
  6. 6. PRODUCT DEFINITION Nestle, a multinational company has acquired & merged with various companies. Factors behind its success are multifarious, quality, improved technology, innovation which have created brand loyalty amongst its customers. SBU’s like Pharmacy, Breakfast Cereals and Cosmetics, Ice cream, Frozen Foods, Sauces.
  7. 7. BRANDS Quality and nutritional value are the essential ingredients in all of its brands. Millions of people prefer Nestlé products every day, happy with the addition to their wellness that they bring. Today Nestlé is present in different markets with the following main brands:-
  8. 8. Baby Foods Breakfast Cereals Beverages Bottled Water Chocolate & Confectionery Dairy Products Food Services Ice Cream Prepared Foods Petcare Pharmaceuticals Cosmetics
  9. 9. CUSTOMERS Every person, of any age group, gender etc is the target customer of Nestle Nestle target its customers by knowing customer needs & demands. For this purpose it made customer profile.
  10. 10. COUNTRIES Bangladesh China Hong Kong India Indonesia Iran Israel Japan Jordan Kazakhstan Kuwait Lebanon Malaysia Pakistan Philippines Republic of Korea Saudi Arabia Singapore Sri Lanka Syria Taiwan Thailand United Arab Emirates Uzbekistan Vietnam
  11. 11. COMMITMENT The continuous progress and leadership is made possible through the collective commitment of the tens of thousands of individual Nestlé employees who, on a daily basis, work to make this a better planet on which to live.
  12. 12. LEADERSHIP PRINCIPLES Their motto is: "Teamwork with responsible leadership". Nestlé is people & product oriented. Value for its stake holder but would not favor short term profit at expense of long term business development. As decentralized as possible. Concept of Continuous improvement of activities.
  13. 13. ORGANIZATIONAL STRUCTURE Organizational chart clearly indicates the, responsibilities, authorities and accountability for each function. Employees in the organization has clearly written job description according to the designation. When delegations occurs, agreement is written with the mutual understanding.
  14. 14. MARKETING AND SALES PROMOTION Nestle knows the specific segment of the market, its business is attempting to serve. It determines the sales of its products against those of its competitors with the help of research.
  15. 15. Four Ps of Marketing Product – Product is anything that can be offered to the market that might satisfy a need and want. Price - In economics and business, the price is the assigned numerical monetary value of a good, service or asset.
  16. 16. Cont. Place - geographic location, an industry, a group of people (a segment) to whom a company wants to sell its products or services. Promotion - Promotion is one of the four aspects of marketing. Promotion comprises four subcategories : Advertising, Personal selling, Sales promotion,Publicity and public relations
  17. 17. Distribution Channel The process by which a producer or supplier directs marketing activity by involving and motivating parties comprising its channel of distribution.
  18. 18. MOTIVATION Employees get Motivation by: Immediate job satisfaction  Long-term career development  Superior pay and benefits  The personal growth that comes from experience and training  Materialistic as well as internal motivation
  19. 19. Corporate Social Responsibility Water Rural development Education Nutrition Employment Health
  20. 20. Thank You…
  21. 21. BABY FOODS Infant nutrition Nestlé, Lactogen, Nestogen, Cerelac, Neslac, PowerBar, Pria etc..
  22. 22. BREAKFAST CEREALS Chocapic Shreddies Cheerios Cookie Crisp Lucky Charms, Cinnamon Toast etc..
  23. 23. BEVERAGES Coffee Nescafé Ricoré Ricoffy Nespresso Bonka Loumidis Fruity fruits Nestlé fruit juices
  24. 24. Nestea Nesquik Milo Carnation Nido Nestlé Omega Plus Coffee-Mate etc..
  25. 25. BOTTLED WATER Nestlé Pure Life Nestlé Aquarel Contrex Acqua Panna Arrowhead Poland Spring Deer Park, Ice Mountain etc..
  26. 26. CHOCOLATE & CONFECTIONERY Chocolate confectionery and biscuits Nestlé Crunch Galak/Milkybar Kit Kat Smarties Butterfinger Aero Polo
  27. 27. DAIRY PRODUCTS Nido Nespray Carnation La Lechera etc..
  28. 28. ICE CREAM Antica Gelateria del Corso Dreyer's/Edy's Drumstick/Extrême Maxibon/Tandem Mega Mövenpick Sin Parar/Sem Parar/Non Stop
  29. 29. PREPARED FOOD Lean Cuisine Hot Pockets Maggi Refrigerated products (cold meat products, dough, pa sta, pizzas, sauces, s nacks) etc..
  30. 30. PET CARE Friskies Fancy Feast Dog Chow Cat Chow Tidy cats etc..
  31. 31. PHARMACEUTICALS Alcon Pharmaceutical and cosmetic joint ventures Galderma Laboratoires innéov Patanol
  32. 32. COSMETICS L’Oréal
  33. 33. KEY DATES 1866 COMPANY FOUNDATION Major joint ventures 1981 Galderma 1905 Merger between Nestlé and Anglo-Swiss Condensed Milk Company 1929 Merger with Peter, Cailler, Kohler Chocolates Suisses S.A. 1947 Merger with Alimentana S.A. (Maggi) 1969 Vittel (equity interest) 1971 Merger with Ursina-Franck 1974 L'Oreal (equity interest) 1977 Acquisition of Alcon (2002: partial IPO)
  34. 34. 1985 Acquisition of Carnation 1988 Acquisition of Buitoni-Perugina 1988 Acquisition of Rowntree 1990 Cereal Partners Worldwide 1991 Beverage Partners Worldwide (formerly CCNR) 1992 Acquisition of Perrier 1998 Acquisitions of San Pellegrino and Spillers Pet foods
  35. 35. 2000 Acquisition of Power Bar 2001 Acquisition of Ralston Purina 2002 Acquisition of Schöller and Chef America 2002 Dairy Partners Americas and Laboratories innéov 2003 Acquisition of Mövenpick, Powwow and Dreyer's 2004 Acquisition of Valio (ice cream activities) 2005 Acquisition of Wagner, Protéika, Musashi

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