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A guide to grow B2B companies using Social Media.
Social Media as a tool to grow B2B Companies
As more B2B companies are being established in Mauritius,
the question of how...
1. Content is King
Facebook, Twitter, Instagram among other Social Media
channels are only platforms. Without proper conte...
2. Visuals create more interactions
According to an article appeared in Hubspot, pictures on
Facebook generates 53% more l...
3. Advertise your content
Now that you posted your content on your social
media channels,it is time to advertise.
Inbound ...
4. Track your campaign
Tracking your Social Media campaign performance
enables you to have an overview of what to improve
...
5. Listen to Feedback
It is important to listen to what your customers
are saying on your social media channels.
By listen...
Social Media for B2B
Contact us: Inbound Mauritius
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Social Media for B2B (Inbound Mauritius)

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Twitter: http://j.mp/InboundMauritius
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Social Media for B2B (Inbound Mauritius)

  1. 1. A guide to grow B2B companies using Social Media.
  2. 2. Social Media as a tool to grow B2B Companies As more B2B companies are being established in Mauritius, the question of how to address the target market is becoming a fundamental aspect of successful business cases. Social Media Marketing was slowly adopted by Business to Business companies but this is changing very quickly. Buying behaviors are changing and buyers are more connectedand know everything about a brand. B2B companies are buying into Social Media Marketing as a way to create brand awareness, generate more leads and to recruit employees. In this guide, we are giving out 5 simple steps for your B2B success. By Inbound Mauritius
  3. 3. 1. Content is King Facebook, Twitter, Instagram among other Social Media channels are only platforms. Without proper content, your business cannot create its brand awareness and generateleads. Inbound Mauritius creates several content such as videos (proven to attract more leads), blog articles, templates,presentationsamong others. B2B have a wide variety of Content ideas that can be generated. These range from staff wishing Happy New Year (ABC Group) to Story-Telling of love stories betweenyour brand and the customers (PEPSI) The Content you are sharing on Social Media will define how your customers are experiencing your brand – Make sure you have the right content.
  4. 4. 2. Visuals create more interactions According to an article appeared in Hubspot, pictures on Facebook generates 53% more likes as opposed to a post while more videos are being uploaded on Facebook. Be it photos or videos, Make sure to have the best quality content. In case you don’t have any, consider creating your own. Visuals are good but do they contribute to the sales of the company? Yes – In fact, pictures on social media which are linked to website or other landing pages, generates more clicks and hence more leads.
  5. 5. 3. Advertise your content Now that you posted your content on your social media channels,it is time to advertise. Inbound Mauritius Social Media fans are increasing gradually but that doesn’t mean they know what we do and why we do it. As such, we lay emphasis on advertisingwhat we do and our services. Social Media Marketing’s advertising are the cheapestcompared to outbound marketing. Here there is no use of billboards or flyers. For e.g. the minimum price for a Facebook advertising is of 1$ per day.
  6. 6. 4. Track your campaign Tracking your Social Media campaign performance enables you to have an overview of what to improve on for your next campaign. Facebook analytics provides a huge amount of data to Marketers to help in the segmentation and targeting process. There are also other external Social Media analytic platform which are free such as SimplyMeasured, CYFE and LikeAlizer.
  7. 7. 5. Listen to Feedback It is important to listen to what your customers are saying on your social media channels. By listening to these feedback, you will be able to improve your marketing strategy and be more customer oriented. It is also important to have a detractor management strategy so that you respond to negative feedback properly.
  8. 8. Social Media for B2B Contact us: Inbound Mauritius

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